When searching for high quality links, in a niche area such as real estate, does page rank factor into a search or is page / domain authority the most important factor?
-
After having employed many different methods for finding good link partners I am now finding it more difficult to reach out and identify good quality links for a niche area such as real estate. Does page rank factor into the search much or is it better to focus on page / domain authority as a major factor?
-
great feedback, thanks
-
Phillip's explanation are the thoughts I was trying to express.
-
Ryan stated that Open Site Explorer was counting links that Google was devaluing so he was probably right. I would think that if Google identified a link farm and devalued it, mozRank would not have any way of detecting it. Or maybe I'm wrong?
-
Have you got thart back to front?
DA of 8x but their PR was 3,
Would that not indicate they have very good links. as DA includes trust linking patterns, domain diversity and the like.
Where PR is just the flow of link juice thought links. -
thanks Ryan, great points
-
When searching for high quality links, in a niche area such as real estate, does page rank factor into a search or is page / domain authority the most important factor?
Any metric is a source of information and can potentially be valuable. It is also possible to manipulate most metrics; therefore, it is often a good idea to compare metrics for alignment. I recall looking at a site last week with a DA of 8x but their PR was 3. Clearly the site boosted their links with a lot of low quality links. OSE recognizes the links but Google clearly devalues most of them.
Whether you label it intuition or your spidey-sense, you should have some relative idea of a site's quality after a brief analysis of the site. Does the site have trust badges? Is the site involved with niche-based authoritative sites? Using the real estate example, is the site part of any official real estate networks such as the National Association of Realtors? A list of many such real estate organizations can be found here: http://www.csus.edu/obe/links/organization.html
Ultimately you should understand Google does not measure or offer any consideration to DA and PA. On the other hand, I personally find those metrics as very valuable tools to help me quickly gain an idea of a site's importance. With that said, you definitely need to gain an idea of whether those metrics have been manipulated.
A final thought. Pretend search engines did not exist. Where would you look to gain links? It's a whole different mindset which should lead you to the high quality links you are seeking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the importance of root domains linking to your website in Google's rankings? I notice our competition has a much higher number on keywords I'm analyzing. Thank you!
I've noticed our competition has a much higher number of "root domains" linking to their page than we do. Is this simply a result of more websites linking to them? How long does it normally take to build up these numbers/rankings? (I'm assuming it's a concerted effort, which I'll be researching.) Thank you!
Link Building | | mjfinet0 -
Link Building/ Off page strategy. Do we have already have a 'hook' or should we create more specific content.
Hi Guys. As part of our link building campaign I've been creating a database of people who might link to our site. We're a diary company. So I’ve been focusing on people interested in stationary, paper, pens, etc who also blog. We have a unique product at TOAD diaries, it's essentially an online tool that allows you to design your own diary. You can choose size, colour, duration, etc and also personalise the cover. So the product (we think) is very compelling and interesting. First of it’s kind. Check it out here: http://www.toaddiaries.co.uk/designer/diary/a5/everyday-diary-week-across-2-pages/coil-bound/toad-plum/12/1/8/2014 So.... question. Do you think that the site itself would considered 'good content'? i.e) It's already a very interesting idea that's worth linking to. Or Would it be better to create a high quality engaging blog (with info-graphics etc) that really speaks to that community of people? Say, about our love of the humble paper diary, and why it's still useful. Then use that blog content to try get links? You thoughts would be really appreciated. Thanks in advance. Isaac.
Link Building | | isaac6630 -
Domain and page backlinks
Hello Everyone, I am new at SEO, and I am a bit confused with the following situation: I have domain, wordpress site on it, and I am building backlinks to it (testing). I do not have "home" page among pages in wordpress, if it means anything. When I build links, i use different anchor texts, but they all point to http://somethingsomething.net -Ahrefs shows that I have 830 backlinks from 45 domains, to my URL, which is http://somethingsomething.net (it is also my site's home page address) -MOZ;s Open site explorer, on the other hand, shows the following: 8 internal links and 0 external links for page specific metrics, and 878 total links 0 external for root domain metrics. -Google Webmaster tools shows 10 external links pointing to my site Please can someone explain to me what is happening here? Thanks a lot
Link Building | | ShivFriv770 -
Posts and Page linking
Can I link from the post to page? I read on semoz that in order to avoid crazy linking I should not link from a post everywhere. Is it ok to link from some post which is in a category to a page?
Link Building | | VillasDiani0 -
Root Domain Link for Affiliate's Link
It seems my affiliate link: http://www.hrmsplugins.com?partners=21 is not being considered as a "root domain" backlink when this link is used on their website. Is there a reason for this?
Link Building | | delphia0 -
Are reputable local directories effective link building resources for high rankings in local search?
I'm working on a local search campaign. Generally, the first thing I do is add the site to all of the local directories that I know of. I'm curious, with penguin updates, whether or not this is still an effective strategy for local search.
Link Building | | GuyFromHouston0 -
Link Location: In main page or inner "Link" page?
My question is what´s best of Link Building: have it in main page or in internal Link Pages. I have the problem that have to reduce the number of outgoing links in my mainpage to rank better, but do not want to miss any linkjuice. How Linking in Main Page or Internal Pages affects SERP for your website? And should they be Follow or not Follow? Thanks in advance Maria Jesus
Link Building | | goperformancelabs0 -
Local Search Citation Building - 2 links on 1 page?
I have the opportunity to display information about a business on a handfull of high PR web pages (with relevant content, not directory listings). I'd like to use these listings to build local search citations and homepage authority/rank for chosen anchortext. The format allows name, address, phone number, email & url plus a description of the business (short paragraph that can contain a link) - see below. Should I link from the homepage url and body anchor text? Will search engines ignore the anchor text used in the 2nd link? Example Limited, 123 Example Road, London N12 3AA United Kingdom Tel: 020 712 3456 Email: ** hello@example.com** **Web: www.example.com ** A unique service offering special widgets to customers in the London area
Link Building | | Tman30