Optimizing for two nearly identical keywords.
-
Hi Mozzers,
So in one of my campaigns I'm trying to optimize for "Personal Trainer Minneapolis" and "Minneapolis Personal Trainer".
Would the best tactic be:
Develop and optimize two pages. One for each of these similar keywords. (Clearly not the best UX).
or
Try to optimize a single page for both.
Thanks for your thoughts!
-
Would the best tactic be:
Develop and optimize two pages. One for each of these similar keywords. (Clearly not the best UX).
or Try to optimize a single page for both.
I would develop and optimize one website.
-
My suggestion would be to first focus "Personal Trainer Minneapolis" with the title and H1 tag with the goal of earning a #1 ranking.
My recommendation is after you achieve the #1 spot, try adjusting the title to either improve CTR or to capture additional rankings on alternate keywords.
-
Thanks Ryan. I was astounded as well by the difference between the two terms. I'm indeed making "personal trainer minneapolis" my top priority.
Makes sense to have one longer page optimized for both. Should I do something like:
Title: Personal Trainer Minneapolis
H1: Minneapolis Personal Trainer
Image Alt: Personal Trainer Minneapolis
Then multiple instances of both in the text somewhere? I'm a little bit worried I'll dilute the positive effect of lining all these the elements for one keyword. But perhaps the competition is poor enough that it won't matter.
-
Google shows 1000 monthly searches for either of those two variations of the phrase. I looked at both searches and was surprised to see that much variation in the results. I would suggest optimizing your page for "personal trainer minneapolis" but if you can add other variations such as "Minneapolis Personal Trainer" and "Twin Cities Personal Trainer" throughout the page. Go for one longer but very high quality page as opposed to two separate pages. It will provide a better user experience and hopefully better ranking as well.
Make sure you have your Google Places page set up as those results are performing very well.
-
go for the one, if you optimized for A B C, you will rank for C B A anyhow, if you can get both terms in but dont g un-natrual trying.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is the best Keyword Difficulty to work?
i want to know which is the best keyword difficulty to work because i work on KD 15 as well but i still cant getting ranking, for example, my keyword is on cricket website Zim vs Pak 2020 live streaming how i do work to rank this if this keyword is KD15
Keyword Research | | Pet030 -
How to find long tail keywords?
I need ideas for finding long tail keywords, I do have a few tools that I make use of but I guess I'm just getting the same results as everyone else will be getting. Ideas please? (And thank you!)
Keyword Research | | seoman100 -
On-page optimization for closely related keywords or acronyms of keywords
We are in the process of on-page optimization for a site that sells one kind of software. We are trying to optimize each page for a target keyword and variations of the keyword, however we have more pages than keyword variation types, so I'm looking for feedback on whether the below plan would be keyword cannibalization. Examples: URL: www.domain.com/product
Keyword Research | | seo_1234b
Tarket Keyword: device imaging software
Title Tag: Device Imaging Software | Company Name URL: www.domain.com/solutions
Target Keyword: device imaging solutions
Title Tag: Device Imaging Solutions | Company Name URL: www.domain.com/products/product-name
Target Keyword: dis (acronym)
Title Tag: DIS Software | Product Name | Company Name My question is are these keyword too closely related for each of the pages? Will they be considered duplicate title tags? Keyword cannibalization? etc. Thanks!0 -
Homepage keyword changing strategy
Hi! We're a spanish construction company and we've been positioning our home with the keyword "wooden homes". We also have a specific landing page positioned with that same keyword. Right now we are getting out of a penguin and panda penalization and we're doing well. As part of a rebranding strategy we are thinking of changing our homepage keyword to "luxury homes". We are still going to hace the "wooden houses" landing page but this keyword is just going to be present in its own landing. The new keyword has much more volume of search than the one we have right now. Is there a strategy you can recomend us for this rebranding? Thanks
Keyword Research | | Canexel0 -
Price Comparison Website And Keywords
I run a price comparison website for a small niche at http://cdkeyprices.com I am targeting keywords for the specific products I am comparing the price/merchants on. On a typical page I would have a price column, product name, the merchant and a buy button. Buy button is affiliate linked to the merchant. The product name in the product column is the name from the actual website I am tracking. As such, my keyword was appearing sometimes up the 30 times. I've took it down some months ago but was wondering if this was a bad move. I was concerned Google would think I was stuffing the keyword. I've only just gotten into SEO the past few months so was not able to see any changes. Should i put the product column back up or would it be considered over optimization?
Keyword Research | | MrPenguin0 -
Keyword Finder
I'm looking for some direction to find better keywords for my sites. Any tips would be appreciated? This question could potentially be too broad.
Keyword Research | | CPP-3601 -
Is it important to have exact keyword in your URL
I have researched exact keywords and noted a four word phrase which has fairly good numbers for exact keyword local searches a month with low competition. If I was to make it as my web address it would mean having www. (18 letters).co.uk Is it important to have the exact keyword in the URL for ranking purposes? Is an 18 letter web address either side of the www and .co.uk too long?
Keyword Research | | TCWorkouts0