Pass Page LinkJuice? Or Pass Keyword LinkJuice?
-
I have a popular page that is not one of the three pages that I am hoping to raise awareness of (want to focus on). The dilemma I am trying to understand is that I really don't want to encourage all the flow from the popular to ONE of my hopeful pages (focus pages).
Rather, I want to focus the keyword portions of that page to help the three hopeful pages. So I consider the rel=canonical tag.... err no. rel=canonical would pass ALL my popular page link juice to ONE of my three hopeful pages.
What's the best way to pass the keyword link juice relevant to each of my three hopeful pages their, um, portion, of the popular page link juice.
I'm white hat by preference. All four pages are good legitimate landing pages, and of course I dread sabotaging the popularity of what is working.
Suggestions? Advice?
-
If I am understanding your question correctly, you have a page on your website which has gained popularity. You would prefer three other related pages to benefit from this popularity. You did not share your URL so I will make up an example:
Popular page: apples
Other three pages: apple juice, apple sauce, apple butter
On your /apples page, whenever you first mention "apple juice" in content, use the phrase as anchor text pointing to the /apple-juice page of your site. Repeat the process for "apple sauce" and "apple butter".
This process will provide you with three relevant links in content which also capture the perfect anchor text for your page. It's the best type of links possible. The only thing you can do to further improve the value of these links is to ensure they are as early in the article as possible.
A secondary approach which is not as effective would be to offer a sidebar block titled "Relevant Articles" or something along that lines, and then offer links to the other 3 pages in that block.
-
Sometimes asking a question publicly exposes those "oh! duh..." epiphanies.
Of course, adding content to my popular page that keyword-anchor-text-links over to a hopeful page... and do that for all three of my hopeful pages... will accomplish my goal. Still, I invite argument. Are there better ways?
Recommend an SEOmoz webinar or article that addresses this the best? (sniff... I LOVE SEOmoz webinars!)
-
Agreed. That is how I use it.
In my case, the page that became popular has good content specific to another page I have that I call a hopeful success. If only my hopeful success page had gained the popularity for that portion of why folks love my popular page.
Multiply that point time 3 hopeful pages.
-
You should place canonical link when two pages contents are identical or have a very little difference. If this is the case, so your popular page's text taht you not prefer is very close to the text you prefer you can place the canonical link. If You have a totally different content I think you should just place some links pointingg to your preferred page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Ranking by URL / Keyword
Needing to know how to find out the page rank of a URL that is NOT within the top 50 or top 100. Need to know that specific page's rank, not what our overall site's ranking for the keyword is. Can't seem to find any tool that goes beyond the top 100. Any ideas?
Moz Pro | | leankit0 -
On-page grader question
Hi there, Getting to know the Pro tools and can't find an answer to this. Can someone explain for me please? Using on page grader, I found a couple pages with an F. I scrolled downWTO where it shows the keyword phrases and under each, the URL. Clicking on the first keyword "Building site alarms"it tells me off essentially for not optimising the page for that term. The URL is "construction site security systems" which are different to building site alarms which also have their own page. I don't understand why is Moz associating this keyword with this page? I certainly haven't told it to. Please he
Moz Pro | | DaddySmurf0 -
On-Page Report Card B grade because its a PPC landing page
I have a PPC landing page with I'm getting a B grade on the On-Page Report Card. Can I just ignore that, it says its a "Critical Factor" Thanks Mike Crawl status <dd>Status Code: 200
Moz Pro | | mjrinvent
meta-robots: noindex,nofollowall
meta-refresh: None
X-Robots: None</dd> <dt>Explanation</dt> <dd>Pages that can't be crawled or indexed have no opportunity to rank in the results. Before tweaking keyword targeting or leveraging other optimization techniques, it's essential to make sure this page is accessible.</dd> <dt>Recommendation</dt> <dd>Ensure the URL returns the HTTP code 200 and is not blocked with robots.txt, meta robots or x-robots protocol (and does not meta refresh to another URL)</dd>0 -
Meaning of Keyword difficulty
Before joining SEOMoz I used to calculate Keyword difficulty with my own method based on keyword density, presence of synonyms, Page rank, title and URL. This seemed to rather well work and I reach 1st page on a fairly regumar basis by picking good difficulty / interest ratio keywords and only onsite optimization. (No link building) I just looked @Keyword analysis in SEOMoz. It seems it is only based on page / site autority. Is this correct? Do you believe keyword and synonym density is irrelevent? Do I need to set back to my home recipe if I want to include keyword analysis in my difficulty assessment ? Thx
Moz Pro | | ResourceLab0 -
Sorting Dupe Content Pages
Hi, I'm no excel pro, and I'm having a bit of a challenge interpreting the Crawl Diagnostics export .csv file. I'd like to see at a glance which of my pages (and I have many) are the worst offenders for dupe content – ie. which have the most "Other URLs" associated with them. Thanks, would appreciate any advice on how other people are using this data, and/or how 'Moz recommends to do it. 🙂
Moz Pro | | ntcma0 -
Why do pages with canonical urls show in my report as a "Duplicate Page Title"?
eg: Page One
Moz Pro | | DPSSeomonkey
<title>Page one</title>
No canonical url Page Two
<title>Page one</title> Page two is counted as being a page with a duplicate page title.
Shouldn't it be excluded?0 -
How fast can page authority be grown
I understand that it is easier to rank for a particular keyword given a higher DA score. How fast can page authority be established and grown for a given keyword if DA is equal to 10/20/30/50? What are the relative measures that dictate the establishment and growth of this authority? Can it be enumerated to a percentage of domain links? or a percentage of domain links given an assumed C-Block ratio? For example you have a website with DA of 40, and you want to target a new keyword, the average PA of the top ranked pages is 30, the average domain links are 1,000, and the average number of linking domains is 250 - if you aim to build 1,000 links per month from 500 linking domains, how fast can you approximate the establishment of page authority for the keyword?
Moz Pro | | NickEubanks0 -
Multiple Page Title Elements?
Greetings, I am baffled by the recommendation I repeatedly receive from seomoz's on-page optimization tool. The web page I am working on only shows one title between <title>and</title> in it's head. However, seomoz is also reading "Pass to multiple" from somewhere. It recommends that I "Avoid Multiple Page Title Elements" and I would like to but cannot find them. Any suggestions? By the way, I inherited this site and am just trying to deconstruct someone else's work. As a novice, I realize there might be some obvious explanation that I am just missing. Thanks!
Moz Pro | | shedontdiet0