Best Personna Strategy
-
I'm building a site for a manufacturer where all products will be entered as blog posts. Then I have to build some awareness for the site.
What personna am I best off doing this with? Company Name, My Name, A ficticious name that works for the company, or some other?
Any Mozzers want to share thoughts or past strategies that have been successful?
-
Product descriptions have been produced by knowledgeable people at the company. My job is to present them and attract attention. They don't want me to use a real person as a personna, thus the question.
-
If I did not have expertise about these products I would encourage the company to have a knowledgeabe staff member write these desciptions to assure that they are accurate.
-
thanks, but I'm not sure this helps. Content is product descriptions of machine parts. The company does not want me to use one of their real names, for fear of what I might do with it, so do I invent a company employee and go with that or the company name as my personna?
-
More important than the persona is the visitor's impression that he/she is reading content written by someone who really knows what he is talking about. Nobody wants to buy the wrong part or use it incorrectly. So, pick a persona and an author who will fulfill that.
-
It's manufacturer's representative for machine parts, so no brand recognition. Because of the nature of the business I think the main value of social media will be to raise trust & authority with links from trusted domains.
Problem with using a real name of someone at the company is that fear what I would do with it, even though they have hired me.
-
That might depend on whether the company name has brand recognition - and whether you are trying too build it; but in the age of social media, I would tend to favor a real name of someone who works or owns for the company.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best practices for lazy loading (content)
Hi all, We are working on a new website and we want to know the best practices for lazy loading of google for content.
Technical SEO | | JohnPalmer
My best sample is: bloomberg.com , look at their homepage. Thank y'all!0 -
Changing the city of operation and trying to know the best way of informing Google
We are having a business operating out of three cities A, B and C with A being the primary address and the business provides its services in B and C as well. Business has decided to shut shop in C and instead add D as another city. Currently the URLs are like www.domainname.com/A/productswww.domainname.com/B/productswww.domainname.com/C/productsPlease help us in understanding the best way to inform google that City C is non operational now.Do we need to do the redirects, and if yes, should we do the redirects to Home Page?Or can we just remove the C city URLs from the webmaster tool and inform Google.
Technical SEO | | deep_irvin0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Best Practices for adding Dynamic URL's to XML Sitemap
Hi Guys, I'm working on an ecommerce website with all the product pages using dynamic URL's (we also have a few static pages but there is no issue with them). The products are updated on the site every couple of hours (because we sell out or the special offer expires) and as a result I keep seeing heaps of 404 errors in Google Webmaster tools and am trying to avoid this (if possible). I have already created an XML sitemap for the static pages and am now looking at incorporating the dynamic product pages but am not sure what is the best approach. The URL structure for the products are as follows: http://www.xyz.com/products/product1-is-really-cool
Technical SEO | | seekjobs
http://www.xyz.com/products/product2-is-even-cooler
http://www.xyz.com/products/product3-is-the-coolest Here are 2 approaches I was considering: 1. To just include the dynamic product URLS within the same sitemap as the static URLs using just the following http://www.xyz.com/products/ - This is so spiders have access to the folder the products are in and I don't have to create an automated sitemap for all product OR 2. Create a separate automated sitemap that updates when ever a product is updated and include the change frequency to be hourly - This is so spiders always have as close to be up to date sitemap when they crawl the sitemap I look forward to hearing your thoughts, opinions, suggestions and/or previous experiences with this. Thanks heaps, LW0 -
Best method of redirecting http to https on homepage
Hi everyone, I'm looking to redirect all http requests to https for a site's homepage. It only needs to be for the homepage, not site wide. What's the best method of doing this without losing pagerank or ranking? I'm using IIS7.5 so I've been looking at a URL Rewrite or possibly this ASP.Net solution; http://www.xdevsoftware.com/blog/post/Redirect-from-Http-to-Https-in-ASPNET.aspx Or is a simple 301 or 302 (for some reason Microsoft's site says to do a 302 re-direct, though I'm not sure if this is great from an SEO perspective?) re-direct from http version to the https version the best method? Also if the solution retained the URL query string that would be even better! Any help appreciated! Thanks
Technical SEO | | PeterAlexLeigh0 -
Best Pracice to Obsolete a Blog
Hi, I have a blog that has thousands of URL, the blog is a part of my site. I would like to obsolete the blog, I think the best choices are 1. 404 Them: Problem is a large number of 404's. I know this is Ok, but makes me hesitant. 2. meta tag no follow no index. This would be great, but the question is they are already indexed. Thoughts? Thanks
Technical SEO | | Bucky0 -
InSite Linking Best Practices
When creating links within your website, is it bad to have a anchor text link pointing back to the same page? Say the page the homepage is optimized for "credit cards". If I have a "credit cards" anchor text link on the page the link points to, is that bad practice? Secondly, if it's better to put that link on a different page, wouldn't I be placing a keyword that's optimized for a different page on the wrong page? (hopefully I'm making sense) Any guidance would be greatly appreciated!
Technical SEO | | MichaelWeisbaum0 -
What's the best way to switch over to a new site with a different CMS?
Is it better to 301 or to closely duplicate each page URL when switching over to a new website from an established site with good ranking and a different CMS ( Drupal switching to Wordpress)?
Technical SEO | | OhYeahSteve0