Best Personna Strategy
-
I'm building a site for a manufacturer where all products will be entered as blog posts. Then I have to build some awareness for the site.
What personna am I best off doing this with? Company Name, My Name, A ficticious name that works for the company, or some other?
Any Mozzers want to share thoughts or past strategies that have been successful?
-
Product descriptions have been produced by knowledgeable people at the company. My job is to present them and attract attention. They don't want me to use a real person as a personna, thus the question.
-
If I did not have expertise about these products I would encourage the company to have a knowledgeabe staff member write these desciptions to assure that they are accurate.
-
thanks, but I'm not sure this helps. Content is product descriptions of machine parts. The company does not want me to use one of their real names, for fear of what I might do with it, so do I invent a company employee and go with that or the company name as my personna?
-
More important than the persona is the visitor's impression that he/she is reading content written by someone who really knows what he is talking about. Nobody wants to buy the wrong part or use it incorrectly. So, pick a persona and an author who will fulfill that.
-
It's manufacturer's representative for machine parts, so no brand recognition. Because of the nature of the business I think the main value of social media will be to raise trust & authority with links from trusted domains.
Problem with using a real name of someone at the company is that fear what I would do with it, even though they have hired me.
-
That might depend on whether the company name has brand recognition - and whether you are trying too build it; but in the age of social media, I would tend to favor a real name of someone who works or owns for the company.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I best optimize my on-page SEO for a magazine-style wordpress theme?
My Wordpress website is set up with a magazine style theme (Newspaper). Maybe that's the issue overall here. Questions: 1) Pages vs Categories vs Posts I currently have a category with a few dozen posts under it. The category page itself has a ~1000 word article on it. It paginates every 10 posts or so at the bottom, but most of the page is duplicate because it's only swapping out a few links. Should I instead make the "category" a page with the posts childed under it? What's the best way to go about that? 2) Canonical and Pagination I get errors about a ton of duplicate content for paginated categories and my author page (all posts are under the admin account, which has ~40 pages or so. Every page is just a list of posts and it bitches about duplicate Titles and Descriptions on every one of the paginated posts). Should I canonical these back to the root author? Same question regarding pagination for categories, assuming I'm not going to be switching them to Pages. 3) Home Page Links Right now my home page just shows a few links to the top posts of all time. After that, it shows the 5 newest posts. On the sidebar it lists a few random pages/posts. There are also a few "category listings" which just shows random posts relevant to that category. Do I want something more static/structured? The navbar does list most main content pages under their appropriate category, but the home page itself is pretty much dynamic.
Technical SEO | | searchspot0 -
Best Topography for eCommerce Site Product Pages (flat nav/off the root OR in products subfolder) ?
Hi Im SEO'ing a Shopify site (new/not yet live) at the moment and all the products are in a 'Products' subfolder along the lines of: domain.com/products/blue-widgets/ etc I understand that many ecommerce SEO's these days go 'Flat Navigation' with all products 'off the root' rather than in a sub folder. Then they communicate product & categories/departmental relationships via breadcrumbs & other internal linking etc In the case of a platform like Shopfy is this a good idea or is it best to leave 'as is' and the 'Products' subfolder is a perfectly good place for the product pages ? All Best Dan
Technical SEO | | Dan-Lawrence0 -
Best practice for multiple domain links
A site i'm working on has about 12 language domains - .es, it, .de etc. On each page of every domain the header has links to every homepage. At the moment these are all set to no-follow as an initial step to stop potential link profile issues spreading around. Moving forward i'm not totally sure how to handle these links. On one side I see and agree that no-follow is not necessary, but do-follow is just filtering out and weakening link juice. What is the best way to handle this scenario?
Technical SEO | | MickEdwards0 -
How can I best handle parameters?
Thank you for your help in advance! I've read a ton of posts on this forum on this subject and while they've been super helpful I still don't feel entirely confident in what the right approach I should take it. Forgive my very obvious noob questions - I'm still learning! The problem: I am launching a site (coursereport.com) which will feature a directory of schools. The directory can be filtered by a handful of fields listed below. The URL for the schools directory will be coursereport.com/schools. The directory can be filtered by a number of fields listed here: Focus (ex: “Data Science”) Cost (ex: “$<5000”) City (ex: “Chicago”) State/Province (ex: “Illinois”) Country (ex: “Canada”) When a filter is applied to the directories page the CMS produces a new page with URLs like these: coursereport.com/schools?focus=datascience&cost=$<5000&city=chicago coursereport.com/schools?cost=$>5000&city=buffalo&state=newyork My questions: 1) Is the above parameter-based approach appropriate? I’ve seen other directory sites that take a different approach (below) that would transform my examples into more “normal” urls. coursereport.com/schools?focus=datascience&cost=$<5000&city=chicago VERSUS coursereport.com/schools/focus/datascience/cost/$<5000/city/chicago (no params at all) 2) Assuming I use either approach above isn't it likely that I will have duplicative content issues? Each filter does change on page content but there could be instance where 2 different URLs with different filters applied could produce identical content (ex: focus=datascience&city=chicago OR focus=datascience&state=illinois). Do I need to specify a canonical URL to solve for that case? I understand at a high level how rel=canonical works, but I am having a hard time wrapping my head around what versions of the filtered results ought to be specified as the preferred versions. For example, would I just take all of the /schools?focus=X combinations and call that the canonical version within any filtered page that contained other additional parameters like cost or city? Should I be changing page titles for the unique filtered URLs? I read through a few google resources to try to better understand the how to best configure url params via webmaster tools. Is my best bet just to follow the advice on the article below and define the rules for each parameter there and not worry about using rel=canonical ? https://support.google.com/webmasters/answer/1235687 An assortment of the other stuff I’ve read for reference: http://www.wordtracker.com/academy/seo-clean-urls http://www.practicalecommerce.com/articles/3857-SEO-When-Product-Facets-and-Filters-Fail http://www.searchenginejournal.com/five-steps-to-seo-friendly-site-url-structure/59813/ http://googlewebmastercentral.blogspot.com/2011/07/improved-handling-of-urls-with.html
Technical SEO | | alovallo0 -
Best XML Sitemap Generator for Mac?
Hi all, Recently moved from PC to Mac when starting a new job. One of the things I'm missing from my PC is G Site Crawler, and I haven't yet found a decent equivalent for the Mac. Can anybody recommend something as good as G Site Crawler for the Mac? I.e. I need the flexibility to exclude by URL parameter etc etc. Cheers everyone, Mark
Technical SEO | | markadoi840 -
Best way to handle redirection for products that come in and out of inventory.
We have a large volume of products that rotate seasonally. From an SEO perspective we are looking for the best method on how to handle these issues. Currently when crawler or user encounters a URL to a product that is no longer in inventory we are looking at two things. One, the request comes in and send a 200 to a page that says ITEM NOT FOUND. Option 2, is simply send them to a 404. The product may or may not be put back into production. What is the best method to handle this?
Technical SEO | | CC_Dallas0 -
Internal vs external blog and best way to set up
I have a client that has two domians registered - one uses www.keywordaustralia.com the other uses www.keywordaelaide.com He had already bought and used the first domain when he came to me I suggested the second as being worth buying as going for a more local keyword would be more appropriate. Now I have suggested to him that a blog would be a worthy use of the second domain and a way to build links to his site - however I am reading that as all links will be from the same site it wont be worth much in the long run and an internal blog is better as it means updated content on his site. should i use the second domain for blog, or just 301 the second domain to his first domain. Or is it viable to use the second domain as the blog and just set up an rss feed on his page ? Is there a way to have the second domain somehow 'linked' to his first domain with the blog so that google sees them as connected ? NOOBIE o_0
Technical SEO | | mamacassi0 -
What is the best website structure for SEO?
I've been on SEOmoz for about 1 month now and everyone says that depending on the type of business you should build up your website structure for SEO as 1st step. I have a new client click here ( www version doesn't work)... some bugs we are fixing it now. We are almost finished with the design & layout. 2nd question have been running though my head. 1. What would the best url category for the shop be /products/ - current url cat ex: /products/door-handles.html 2. What would you use for the main menu as section for getting the most out of SEO. Personally i am thinking of making 2-3 main categories on the left a section where i can add content to it (3-4 paragraphs... images maybe a video).So the main page focuses on the domain name more and the rest of the sections would focus on specific keywords, this why I avoid cannibalization. Main keyword target is "door handles" Any suggestions would be appreciated.
Technical SEO | | mosaicpro0