Google Keyword Tool versus Google Analytics
-
Hi
I'm trying to establish a methodology to best show the gap between potential and realised organic keyword traffic.
To obtain potential keyword traffic I'm using the Google Adwords keyword tool to derive local monthly search volumes for exact keyword matches. To get the realised data I'm using Google Analytics.
However, to get the I'm confused as to which is the best way of getting a comparable metric from Google Analytics (GA).
I was using custom reports and the 'organic searches' metric. However, this provides different values to a standard report selecting non-paid search in the default advanced segments. What is the best report/metric in GA to use for both organic and paid search volumes that would be comparable to the Google Adwords keyword tool.
Thanks
Neil
-
Thankfully we also have some Brits on the staff for Q&A who are helping to cover this weekend while the rest of us travel, shop, or see people in real life for once. I'm the one who assigns private Q&A questions, and make sure we did have some staff on hand. It usually takes 3-5 days for a response, as an FYI.
-
I'm a Brit and know very little of Thanksgiving, or dentists, or sunshine during the summer etc etc etc...
Thanks for the reply.
-
Hi Neil,
I would say that probably the perfect place to seek a highly technical answer like that - and have the opportunity to explore the subject if you need to - would be the SEOmoz Engineeering team.
My suggestion would be that you use your Private Question here in Q&A (you get one private question a month as a Pro member) to ask for some help.
An administrator will make sure that your private question is directed to someone on the SEOmoz staff with the specific expertise to help you out.
Of course, with Thanksgiving it may take a little longer than usual, but I would ask now anyway - I'm constantly surprised by Mozzers responding out of hours etc.
Hope that helps,
Sha
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mismatch between analytics and webmaster tools
Hi, I've noticed that the Queries report in analytics gives a completely different answer (for impressions, clicks, CTR, Avg. position) to webmaster tools. What gives? Which would you use? Thanks, Amelia
Reporting & Analytics | | CommT0 -
Is it possible to import data from an old Google Analytics profile to a new Google Analytics profile?
We have encountered a situation where a client's old SEO firm is refusing to grant us Admin access to our client's existing GA account. For security purposes (so the other SEO firm doesn't delete the existing GA profile) we have started a new Google Analytics profile. Again we do have access to the data in the old account. Is it possible to migrate this old data over (if we just have user access)? Thanks for the help
Reporting & Analytics | | RosemaryB0 -
Different transaction data social channel on Google Analytics
Hi there, On my ecommerce, in order to find out the number of transactions that came directly from my social channels I go to Acquisition->Channels and then I look at the column Transactions for the Social channel. Surprisingly this number differ from the one that I find under Acquisition->Social->Overview and then I select Transaction under Conversions. Then I look at Last interaction Social Conversions to find the number of transactions. The two quantities are totally different for a month window and they should be the same. Can any of you explain to me the reason why? Thanks and regards
Reporting & Analytics | | footd0 -
Where does the organic keyword information come from in Google Analytics?
I know that Google switch to all encrypted search, but I still show some keywords. Are those keywords that slipped through? Or are they all from Yahoo/Bing?
Reporting & Analytics | | EcommerceSite0 -
Where to find "Keywords that Sent Organic Search Visits" in Google Analytics?
Hi everyone, Tried searching for this answer but couldn't find it. In the new analytics, I can see that there is a graph that shows the number of unique keywords that brought traffic to our site sorted by weeks. I can't seem to find this data in Google Analytics. I can only find the number of visits but not sorted by how many keywords, instead it is just # of visits from all of the keywords. Thanks in advance. SZ
Reporting & Analytics | | swzhai0 -
Google Analytics - Not provided info
Morning all, i am using Google analytics for some time now, One of the issues that i don't have a clear answer for is, when i am looking at Traffic Source --> overview In the Keyword column, that is a line (not provided) What we think here is that we cant see the keywords if someone arrived to our website but was logged-in to Google account Is this correct? is there a way to find the keywords behind this (not provided)? - i have many visits for this line (17.3% of all visits) and i don't know which keywords people used. Thank you SeoWise
Reporting & Analytics | | iivgi0 -
Why is Webmaster Tools not Linking Correctly Google Analytics?
I have a global site with .com as the US site and then /country for all other markets i.e. .com/uk .com/de etc. Each site has it's own WMT profile. Each site has it's own GA profile. Since Google added Search Engine Optimization to the GA interface, I can't track these sites separately under this new feature. It seems to me that it can only be associated with a single WMT profile at a time or rather that WMT can only be associated with a single GA profile at a time. The numbers for the UK and US site are identical, but when I try and link the UK WMT account with GA it removes it from the US profile and vice versa.
Reporting & Analytics | | Red_Mud_Rookie0 -
Free Keyword Tracking Tool
Hi, Any suggestion which is the best FREE keyword ranking tool. I know digital point offers one but they will install some script in the site which might slow it down... Is there any alternative?
Reporting & Analytics | | krishru0