Different transaction data social channel on Google Analytics
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Hi there,
On my ecommerce, in order to find out the number of transactions that came directly from my social channels I go to Acquisition->Channels and then I look at the column Transactions for the Social channel.
Surprisingly this number differ from the one that I find under Acquisition->Social->Overview and then I select Transaction under Conversions. Then I look at Last interaction Social Conversions to find the number of transactions. The two quantities are totally different for a month window and they should be the same. Can any of you explain to me the reason why?
Thanks and regards
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I agree with your math. Last thing I would check is the attribution window for the channels:
https://support.google.com/analytics/answer/2795871?hl=en
In the social-> section is fixed to 30 days (as far as I know).
Hope this help.
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Hi there,
Yes, I am counting the same goals. Under channels->social I am looking at transactions, 62 in total. Under social-> overview with just ecommerce transactions selected I have 52 contributed social conversions and 25 last interaction social conversions. The numbers don't match. My understanding is that I should see 62 last interaction social conversions not 25. Please correct me if I am wrong.
Thanks and regards
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Are you sure you are counting the same goals?
In both places, channels, and social->conversions, you can filter out the different goals you have set. Be aware in social->conversions by default is summing up all the goals.
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