What are the advantages/disadvantages of a blog residing on a website as opposed to free-standing and linked to site
-
I have a cleint with a web site and with 3 freestanding wordpress blogs - should we be housing those blogs on the site? should we combine them (its an insurance compnay with several business units). thanks
-
My mistake I was just thinking of making it tidy, taking into account UX when on the site.
I guess in this case you would want:
.co.uk/insurance/car-insurance
.co.uk/insurance/house-insurance
.co.uk/insurance/life-insurance
-
Having the blog on a subdomain, e.g. blog2.site.com also runs the risk of not benefiting the primary domain, in terms of inbound links to the blog.
The best bet is to have the blog at site.com/blog or have it anywhere and setup a reverse proxy so it resolves at site.com/blog.
Here is a great article/infographic on the reverse proxy: http://www.seomoz.org/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo
-
To expand on this, you could also guest blog to generate relevant traffic, which could help start what Brett's talking about.
-
I would include at least one main blog to your site. Not only are you putting out fresh new content on your website but maybe one day you will have a huge following of people interested in what you say in your blog. Blogs are great in helping your potential clients but sometimes really fun to read.
-
The main website wont get any benefit from the unique content you are using on the 3 blogs.
Personally myself, I would be inclined to create 1 blog on the website or even create 3 sub-domains for the blogs if they are not relevant.
For example if the 3 blogs were caravan, classic car and 4x4 insurance I would be inclined to create 1 blog with the different types as categories.
If the 3 blogs were car, house, life insurance I might create 3 sub-domains and link to each one in the footer or something.
But thats just me.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Strategies for Enhancing Lead Generation from Blog Posts
Hello Moz Community, I've been running a blog ( www[dot]arrify[dot]com ) for a while, focused on Salesforce. I'm looking to enhance my lead-generation efforts through my blog content. I would appreciate insights and strategies on the following: SEO Best Practices: How can I optimize my blog posts for better search engine visibility to attract more potential leads? Content Engagement: What types of content (e.g., infographics, videos, in-depth guides) have been most effective for engaging readers and encouraging them to provide their contact information? CTA Placement: Where is the most effective placement for calls-to-action within a blog post to maximize lead capture without detracting from user experience? Lead Capture Forms: Are there any recommended practices for designing lead capture forms that encourage sign-ups? Any specific examples or case studies would be greatly appreciated. Thank you in advance for your help!
Content Development | | Kritikgarg0 -
Using different sections from all over your site to compile a blog post, bad idea or ok to do?
I have a large site that sells various products, I have been on a kick creating new content relating to the many aspects of upkeep with these products after purchase, I wanted to create a blog post combining all the info for the group of products, but will be reusing some of the FAQs and even tips, since I'm more or less relocating the info. Since this blog post is using many different sources on our site, using a rel=canonical isn't possible. Is there anything I should watch out for, Will rewording / phrasing here and there be enough or should I steer clear of this as a whole?
Content Development | | Deacyde0 -
SEO for a News based site : Outdated content
How do we maintain the SEO of a 5 year old News content based site? How should we deal with 3-4 year old content, which are outdated or not searched? Some of them are still useful as archiving/history of a topic..but not searched.... ?? Should we no-index them? or should we keep it like that?
Content Development | | Wpfreesetup0 -
What is the easiest way for me to pitch a blog post for inclusion on SEOmoz?
I want to write a post about why PR people have been doing content marketing for decades. It is just that most don't realise it. I then want to cover 5 content marketing tips from the PR industry, looking 'beyond the infographic'.
Content Development | | PRAgencyOne0 -
Website Building: Best practices for SEO and user interaction
I'm a noobie when it comes to SEO, with my knowledge coming from a few books and blogs. What are some of the best practices that you use when building a website for SEO and for user interaction? I've read about the following, but am not sure if they are still relevant. Also if you have any other suggestions, they would be appreciated. -Phone # above fold line. -A call to action above fold line on each page -An HTML sitemap -Terms & Conditions (supposed to create credibility in Googles eyes) -NAP in the footer of each page -Optimize each page for 1 unique keyword Are these correct and is there anything else that I'm missing?
Content Development | | pharcydeabc0 -
Duplicate content - 6 websites, 1 IP. Is the #1 site knocked down too?
Yes I know, running multiple websites on 1 IP isn't smart. 6 Websites with duplicate content on 1 IP is even worse. It's a technical issue we can't solve quickly. Thing is, our #1 website, which has the highest DA and PR, was the first website with all this content. All other websites we're running were launched a few months, and some a few years, later. All content was copied from the #1 website. I'd say the other websites would get knocked down by Google, because they duplicated the content. Google should see that our #1 website was the first that uploaded this content. Therefore our #1 website should rank normally. Questions is: What does Google think of duplicate content when all websites are on 1 IP? Is, or will our #1 website get punished as well?
Content Development | | Webprint0 -
Multiple Domains pointing to one site?
Due to takeovers, different strategies and a certain amount of historical lack of control, we have a dozen sites covering many different specialist areas of our business. To make things easier to manage, we are thinking of merging website content, then repointing some of the domains to the new section within the larger website. The content on each site is all different, but the subject matter is sometimes the same.This will make content, design and management much easier. We propose to choose the best content, then repoint the underperforming domains. Is there an seo risk of having many domains pointing to one site?
Content Development | | GardenGamer0 -
Adding External Blog Feed
I have a client who's a member of the Loopnet.com community. They have a place on their profile to add an external blog feed. Our question is does adding the RSS feed from an external blog have any SEO value or do we run into issues with duplicate content with the same blog posts published on two different websites?
Content Development | | John_Ellis0