E-commerce Optimization
-
If you're optimizing an e-commerce site where you sell a certain brand of product, can you re-use the product descriptions from that brand's store?
For example, if I'm selling Nike's, can I use the product descriptions and info from the Nike product pages? (This is not what I'm selling). Or should you write your own descriptions. I understand that original content is best, but in an online store situation, how do you write up a product description that's different from the original? It is what it is, right?
-
I would take the desription and rewrite it as muchg as you can. Maybe in the beginning just past it so there is already som thing there but over time rewrite and place keywords choosen by you in it.
-
Do not just copy the content. It is okay to copy the manufacture's specifications for the products. I have done this many times in the past and never had an issue. But if you are copying all the content, it will look like spam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I provide titles and descriptive text for our list of USPs on the same page optimized both for usability and SEO
I am rebuilding our website together with an agency and I am stuck with the following problem: We have a page which will provide the visitor with a quick and convincing impression why he should chose our enterprise. On this page we want to show our USPs (Unique Selling Points) each with a title and a short description. Now my preferred way of presenting those USPs would be of a list of the titles (which permits to see all USPs without having to read a lot of text) where each title can be clicked to expand the description (in case you want to know more about this specific USP) and if you click on another title the previously clicked title description will collapse and the new description expand and so on (similar to this page: http://www.berlin-city-immobilien.de/38.html - I'm talking about the list in the middle of the page starting with the headline "Dabei profitieren Sie von folgenden Vorteilen"). Since I also want to use these descriptions as on page SEO-texts I checked whether Google might not index or at least value "click to expand content" less than plain text in the body of the page and I stumbled over this article: https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html. According to this article Google will definitely discount the descriptions on my page. Does anyone have an idea how to solve this problem? Either by suggesting a different way to show titles and descriptions on the page or maybe by suggesting a workaround so Google will not treat the descriptions as "click to expand text". Thank you already in advance for your input.
Technical SEO | | Benni
Ben0 -
Need help optimizing Windows IIS server for SEO
My web site, www.nhfinehomes.com, is running on IIS7 and I did read a great post on SEOMoz.org regarding how to optimize IIS for SEO in particular, redirecting URL's to lowercase properly. However, I lack the technical skills to do this and am looking for someone who has done this before that can consult on this. Can anyone help or recommend a consultant with actual, IIS SEO experience?
Technical SEO | | LinkMoser0 -
Optimizing the homepage : should I have a h1 or not?
Hi everyone, I am launching a debate that may seem a bit basic for the most experienced of you 😉 In fact, after completing internships in two different agencies, I had quite opposite views of the optimization process for the homepage: View 1: The home page should be optimized on a keyword and should definitely have a h1. View 2: The home page is a branded page and should not necessarily have an h1 (unlike other pages). Bonus question: assuming that the view 1 is the right one, is it a good idea to put a h1 on the logo (only for the homepage) ? Thank you very much for your help
Technical SEO | | Axel_Janvier0 -
Optimizing Flash websites
Does anyone know the latest on how well Google is indexing flash sites? I'm talking to a prospect now whose site is 100% flash, but looking at it all the content within the site is indexed and returning in the results. This is promising enough, but does anyone know exactly how well Google is indexing flash content these days and are there still any problems with that? Thanks!
Technical SEO | | MattBarker0 -
E-Commerce site and blogs
We have e-Commerce site and an official blog to give advice about our products. This blog exists under our domain. Usually we build links directly to our site. Recently our ranking started going down. Also, we have been experiencing backlash for spam based on our link building (we are working on this, including a change of staff,but we cannot be sure that this will not happen again). This backlash has come through our social networking outlets (Facebook) in the form of very negative posts to our pages. One of our "SEOs" has devised a plan to use secondary blogs which we would start building links for. This blog would contain links back to our website. The idea is that the blog acts as a gate in a sense, in this way backlash is either posted on the blog or is directed at the blog. Also, we would be attempting to raise the page authority of these secondary blogs so in essence they act as high page authority links back to our website. The concern is that these secondary blogs may undermine the legitimacy of the official primary blog, which is still in its early stages as far as ranking and authority goes. Also, we are concerned that this technique would further undermine the legitimacy of the website itself by creating a larger "spam-like" presence, since visitors may see through the use of the secondary link through blogs.
Technical SEO | | ctam0 -
Optimizing one site for multiple countries
I am working on a project, where we have one website, with a country specific domain, which is currently ranking well in local search. The client now wants to expand his business into two new countries (all english speaking) and would like to rank for the same keywords in these two new countries. The customer do not want to create new websites for the new countries. Because its a local domain and the website is setup for local search in GWT with locally hosted server, i expect challenges in optimizing for new countries without impacting the current local ranking. Question 1: What would be the recommended approach for maintaining their existing ranking on local search, while optimizing for the new countries.
Technical SEO | | petersen0 -
Google Website Optimizer
So if you are AB testing two pages: index.html and indexB.html Shouldn't I nofollow indexB.html? It has all the same content, just a different design.
Technical SEO | | tylerfraser0 -
Local SEO Optimization
hi, Looks for advices,tips, links ressource to improve local seo optimisation in google places for domain "google. fr" as website business is in France ! Tks a lot in advance..
Technical SEO | | mozllo0