Why Do Links, DA and PA have no affect on this search result?
-
When I type 'plumbing courses' into Google, why does Able Skills with these statistics:
Page Authority: 57,
2,752 Links from 330 Root Domains
Domain Authority: 52,
575,594 Links from 1,211 Root Domainsrank below other pages with inferior statistics?
-
Just as Ressler Motors said, there are many MANY factors to take into consideration when you are looking at a websites ranking.
I must admit, SEOMoz does a great job with their different metrics, and they can be very helpful... But even so, big G uses literally hundreds of triggers to determine any individual ranking.
So, really you should study lots of metrics for both websites - anchor text usage to target page, brand links to each homepage, title tag usage, page load times... and lots more!
Hope that helps!
-
Yes, and even once you look at all those, you'll still only have part of the picture. sigh
-
This is a really good answer... should be copied and pasted everytime someone asks this common questioin...
My PA and DA are higher but I am getting beaten!
-
Agree, i have same picture. Also almost all http://www.plumbingcourse.org.uk/ back links have this key phrase in anchor text.
-
The short answer would be that ranking is more complex than that.
Also look at:
- Age of domain
- Keyword Usage
- Exact, partial and synonyms
- Link profile
- Wide variety of partial matches + a few exact
- User Stats
- Page load times
- Overall on page optimization
- Proper use of title, h1, pictures, etc.
-
Able Skills is ranked number 2 when I run the search. The number 1 spot is taken by a site site which has the keywords in the domain name which is probably why its number 1.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Plan for Analyzing and Optimizing Internal Link Structure
I've noticed that our site has what appears to be a poor ratio of external-to-internal links. I know there are no hard and fast rules in SEO but generally I've come to understand that this ratio should be relatively balanced, and in some cases I've seen some correlation of high-performing/ranking sites closer to 70-30 (external-internal). I'm not going to get into specifics, but our ratio is well-below 50-50 (heavy on internal links compared to the volume of inbound external links). My hypothesis is that this is diluting the link equity/authority for the domain. Moz's tools don't really provide any data beyond the initial data point of the volume of internal links compared to external. Being that I've never really gone down this rabbit hole before, I'm wondering if anyone else has ever experienced anything similar and could point me in the right direction. Thanks in advance for any assistance or guidance!
Moz Pro | | IWaldron0 -
Could client be skewing search results?
I'm working with a client that is searching Google numerous times per day for various phrases that his site may rank for. A lot of these he uses the same search phrase multiple times/day to see if there is any change. Unfortunately, these are not the phrases I have optimized his site for. Moz is now displaying some of these search phrases along with associated pages and grading them as F - because they are not optimized for these phrases. Is it possible that my client caused this by doing the searches? If I already have particular pages grading an A for the targeted term chosen, should I attempt to add elements to move the F to a better position for the new keyword phrase being suggested? (I always thought you should target one page/phrase. Thanks!!
Moz Pro | | JanetJ0 -
Rel=canonical "redirects" to double links
Our devs have set up rel=canonical on our website. First they used relative links href="/dir1/dir2/dir3" for the page http://www.mysite.com/dir1/dir2/dir3/?detail1=1?detail2=2 meaning that it will redirect to http://www.mysite.com/dir1/dir2/dir3, but no luck, the MOZ dashboard showed the tag value to be http://www.mysite.com/dir1/dir2/dir3/dir1/dir2/dir3, then we have decided to rewrite the code, and now the canonical to http://wwwmysite.com/dir1/dir2/dir3/?detail1=1?detail2=2 looks like href="http://www.mysite.com/dir1/dir2/dir3/" but the tag on MOZ looks like http://www.mysite.com/dir1/dir2/dir3http://www.mysite.com/dir1/dir2/dir3. So what is the problem? I really got a problem or MOZ does? The code on website looks exactly like href="http://www.aaa.com/en/bbb/ccc/vvv/nnn/" rel="canonical" /> for the page http://www.aaa.com/en/bbb/ccc/vvv/nnn/
Moz Pro | | apartmentGin0 -
Need help locating a 404 link
My reports are showing a 404 error for a link to a page in our WP site for which we changed the URL months ago. I can't find where the link is coming from. I used Screaming Frog, but can't find where it might tell me the origin of the link, only that it exists. I am pretty sure it's internal. Can someone please tell me how to find the originating page so I can remove the link without having to comb through every page of the site to look for it? Thanks!
Moz Pro | | gfiedel0 -
Site Explorer Results - Linking Domains Tab
I have a competitor who has the following Linking Root Domains numbers on the Linking Domains tab and was wondering if some one could explain what the numbers mean? opera.com - 205,515
Moz Pro | | bridgeway04-34677
dmoz.org - 97,752 prweb.com - 198,092 quantcast.com - 115,748 tinyurl.com - 443,540 jquery.com - 57,886 URL: http://www.opensiteexplorer.org/domains?site=www.verypdf.com%2F Thanks, Brad0 -
Has anyone noticed that there are no local results in their keyword rankings?
Is anyone else having this issue? The universal rankings are not populating in my keyword rankings tool for any of my clients. Is this something that SEOmoz changedrecently?
Moz Pro | | TippingPointMedia0 -
DA or PA for link building strenght
Hello, We're doing link building for nlpca(dot)com with Open Site Explorer. 90% of the sites found that we're targeting have NLP resource sections that will probably list our site because we are an authority. My Excel Spreadsheet has the following values: Backlink Holder Site Name Site URL Site Type Tactic PA Ease (1-5) Estimated Value (1-5) Priority (Ease x Est. Value) Contact Info -- I'm only interested in strong sites - sites that will be around for the long haul, and I'm stopping aquiring sites that their resource section has a PA lower than 20. Should I be incorporating DA in some way as well? What other feedback do you have for me?
Moz Pro | | BobGW0 -
Open Site Explorer Question- Link Value?
One of my backlinks is from a site that has a page authority of 74. However, the domain is a domain I purchased and 302'd to my current main domain. What I'm wondering (without getting into why a 301 is better than a 302) is this: does OSE have any tool that shows if there is actually value in a link? My assumption is that despite this domain having a PA of 74, the 302 is not passing over any value. To be clear, I understand that a 302 doesn't pass over any SEO value, but my question is whether or not OSE shows the value of a link? Thanks!
Moz Pro | | RodrigoStockebrand0