Hosting Speed Performance
-
Our site is currently hosted in Germany (1&1) and it primarily attracts users from the USA. We are however keen to improve our search engine rankings on UK search engines and are considering moving to UK servers. I have ‘heard’ that a site doesn’t perform as well for people visiting from the USA to UK servers as for example the German network where we are now.
Can anybody offer advice on whether this will affect the response time of webpages to USA visitors?
If it will have an affect, will this have a significant impact on SEO?
Thanks,
-
Hi David,
Where you host a site isn't regarded as a strong ranking factor internationally - perhaps in the past it did make a difference, but I think that the search engines disregard this now (probably because it throws up too many issues - e.g. lots of UK targeted sites are hosted in the US).
However - site speed can affect rankings - and more importantly users - I guess I'm saying you need 'good' hosting, but it doesn't matter where it's located.
I hope this helps,
Hannah
-
Hi there,
I doubt there will be any latency difference between the US and UK or Germany. Just go with a provider who has good network/peering.
Here's a good video on where to host when targeting particular country etc. Should answer your questions.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience?
What are the SEO implications of having a website hosted in Singapore (as a subdomain of the global website) when the website is targeting the UK audience? Will it be hard to get it to rank? Will there be problems with search console?
International SEO | | ToniFarrington-Allthingsweb0 -
Hosting your website where you customers are located ?
Is it possible and recommended to host a website in Switzerland ending in.com to rank in the United States ? Or is it better to host it in the country you are targeting ? I know in WMT you can choose the country you want to target but is it as efficient as hosting it on a server located in the country ? Thanks,
International SEO | | seoanalytics0 -
Anybody experience with speeding up loading time for visitors from China mainland?
I made some speed tests and noticed that our website loads 10 times slower for visitors from China mainland.
International SEO | | lcourse
Did anybody have experience with speeding up loading time for visitors from China? We operate the Chinese version of our website in a subdirectory and we have no interest in registering a company in China in order to get the ICP number.
Currently using cloudflare who should have a node in HK and serving static content via rackspace. Does disabling google analytics and facebook widgets really make a difference? (ideally would like to avoid this)0 -
Hreflang hindering performance?
I want to add hreflang on my website but the dev guys think it will hinder performance? Any thoughts/experience with this one way or the other? Thanks!
International SEO | | theLotter0 -
Does changing host server between countries affect SEO if there is no content change?
My website is currently hosted with Go-daddy and the hosting server is in the USA on a Linux platform. The problem is, the response time for my Australian Customers, is too slow, as a result, I decided to move to another Go Daddy Hosting server in the Asia Pacific Region. This has been completed successfully, however I think there may be some impact on my rankings. Can you advise if there are any specific things that I must do, when I move to a different hosting server with the same company or an alternative company. Note: We are not changing domain names or content, purely just moving to a hosting server closer to where our customers are based. Looking forward to your response.
International SEO | | fdep0 -
SEO international - ccTLD or Subdirectories / Hosting on 1 server (IP) in Netherlands
Hi All, I do mingle me in discussion if it's better to have an Ecommerce site of a Brand X on seperate ccTLD's (Brand.nl / Brand.de / Brand.com or use subdirectories (brand.com/nl, brand.com/de, brand.com/fr etc. I see a lot of comments on this, but i am missing one (maybe) essential part. We are using Magento with multi ccTLD support. BUT the environment is hosted in the Netherlands. Will we be "penalized" on hosting in NL when using www.brand.DE or other countries? Or is it MUCH better to host those ccTLD in country of Origin? Because if it is, maybe we can better use subdirs because then we can use our builded authority of the root domain. Hope someone have an answer on this one! Thanks! Jeroen
International SEO | | RetailClicks0 -
Does Hosting location impact on local search results?
Hi, long time user first time questioner : ) I'm wondering if using a server overseas impacts on local search results? I heard something to this effect and I thought I would come to the guys that know! Thank for your help, Ben.
International SEO | | yoonet0 -
Does hosting content for one country in another country negatively affect its SEO ranking?
Hi, my content is primarily for Australian audiences, however due to a general lack of competitive hosting infrastructure, I tend to host a lot of content in the US. A 2007 article I read implied that it's not a good idea - does anyone have a definitive 2011 answer? Cheers, Jez
International SEO | | jez0000