Google Adwords Book
-
Does anyone have a suggestion on a very recent Google Adwords book?
-
Although laterally related, I think it's also a good idea to understand the concepts behind how an Adwords auction works and how they evolved the product. I recently read In the Plex and it offered some insights I hadn't read anywhere else.
-
I agree... I've read it twice and attended his seminars. Great guy, great information.
I gave a short review here... http://www.seomoz.org/q/what-seo-conferences-do-you-recommend
-
I've got "Advanced Google Adwords" by Brad Geddes open on my desk right now. The best book I've found with extremely practical guidance.
-
Hi Patrick,
You might be interested in this one:
http://www.amazon.com/Winning-Results-Google-AdWords-Goodman/dp/0072257024
I've read it recently and found quite interesting and educated.
If you are new to Google Adwords you might be interested in this:
http://support.google.com/adwords/?hl=en
If you are not running SEO agency and want to learn how to create and configure Adwords campaign without lose of money, then the beginner guide will be more then enough.
Hope it will make some sense to you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to know competitors keywords for adwords
I want to run google campaign for adwords and I want to target keywords that my competitor is ranking for. How can I know what are the keywords that are helping my competitors the most. Is there some way so that I can know what my competitor is bidding for those keywords. I heard it also depends on the landing page quality. Please suggest the best strategy to run adwords at lower cost and yet perform well. I am willing to run campaign for this website . It is basically meant to connect manufacturers representatives and independent sales reps to businesses. Any suggestions are welcome.
Paid Search Marketing | | HelloWorld20200 -
301 Redirects and Google Shopping Feeds
I am moving my site from Volusion to Shopify. The domain remains the same but the URL paths are different. With respect to my Google Shopping feed, is it best to send old URLs (with 301 redirects) or to send the new URLs?
Paid Search Marketing | | vgusvg0 -
Adwords Conversions - Trying to track button clicks that fire when Bootstrap modal contact form clicked/opened
Hi there, I'm trying to implement google adwords conversions on a particular client's website. They have used bootstrap as the framework for their site and mainly open up contact forms within a bootstrap modal, after a button is clicked. See here: http://www.gtwstorage.co.uk/ I thought I had successfully implemented the adwords conversion tracking however it has been a week now, and my conversions still say they are "unverified". I wonder if anyone else has encountered this before and knows what I might be doing wrong. Thank you in advance, Darren
Paid Search Marketing | | SEODarren0 -
Adwords View Through Question
Hi Mozzers! I've got an Adwords Remarketing account performing well in terms of View Through Conversions but not regular 'old Conversions. We are getting about 10x more View Throughs than regular Conversions. Is this close to typical or in the expected range? Any suggestions about how to trade these around, working towards getting more regular conversions and less view through conversions?
Paid Search Marketing | | chocoheadfred0 -
Adwords linking to analytics
Hi there if i have my adwords for a website of mine on a different account to the one i use for google analytics on it, is there anyway to import the data? currently it will only let me link the adwords data in the analytics account if it is on the same Google account - is there a way to give permission for the data from another Google account?
Paid Search Marketing | | tdigital0 -
Put AdWords mobile ads in separate Campaign or AdGroup?
We want to ramp up traffic from the segment "Mobile with Full Browser" under enhanced campaigns in Google AdWords. Our Google rep said that it would be best to do this from within the same campaign. We're contemplating pulling the mobile traffic conversion effort out into its own campaign in order to more easily track performance. Background: We bid down traffic from "Mobile with Full Browser" to -100% because initially it performed poorly. We've improved our mobile experience and we want to try again. We're contemplating building mobile versions of our current ads using the AdWords functionality that does this, and watching how the mobile ads and the segment "Mobile with Full Browser" responds this time. Separate campaign or from within the same campaign. What would you do? Thanks,
Paid Search Marketing | | mbiskup0 -
Google Analytics CPC and PPC not Matching
Hi Why do our CPC in Google Analytic not match our PPC in Adword, surely they should be identical? We have Auto-tagging switched on and data in our history is wrong so it is not a timing issue. Thanks
Paid Search Marketing | | Studio330 -
Adwords "Display Network" tab buggy?
Anyone else notice the new Display Network tab in Google Adwords is buggier than a cheap NY motel bed? Everytime I load it in firefox I end up twiddling my thumbs for several minutes before hard closing the program. Very frustrating morning... In case anyone else is feeling this pain, I just tried it in opera and it finally loaded ok.
Paid Search Marketing | | AdoptionHelp0