Strange bounce rate trending
-
what would make it jump up/down so suddenly like that?
-
Could there ever have been a promotion or popup or redirect to another page that would have registered as a second page view and thus killed the bounce rate? Was GA tracking external clicks for some of that?
I'd go into GA and select one of the time frames where the bounce rate increased or dropped off, then start looking at other things. Was there a page that had a bunch of views then dropped off? Look at any clues of things that might have the same trend and help explain what happened.
-
Agree, possible there are duplicate GA scripts on part of pages.
-
Nope, never PPC. and no, the site hasn't really changed at all. it is a chat forum, phpbb install, and exact same theme that whole time.
-
I had something very similar happen, and in my case the part with very little bounce rate was where I had two GA scripts on my site at the same time without realizing it. It's a Wordpress site, and I had both a GA plugin installed and custom GA code to track ecommerce sales across a different domain.
-
Thats a 2 year time period you posted, has the site design or structure changed over that time? If so thats most likely the issue. Also, was there any period of time you were running PPC in that timespan?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will adjusted bounce rate affect avg time on page?
I recently read Rob Beirne's piece on how and why to set up an adjusted bounce rate in Google Analytics (https://moz.com/blog/adjusted-bounce-rate). I am getting myself ready to talk to our site team about why we should set up an adjusted bounce rate and am anticipating some questions I'd like to be able to answer: 1. Will an adjusted bounce rate improve the accuracy of our avg time on page metrics? 2. Are we able to keep the unadjusted bounce rate in GA as well, so we can compare the two metrics if we ever need to? Does anyone know the answers to these questions? Any help would be much appreciated!
Reporting & Analytics | | seoisfun0 -
Search Console Crawl Errors/Not Found - Strange URLs
Hello, In Google Search Console under Crawl > Crawl Errors > Not found I have strange URLs like the following: https://www.domain.com//UbaOZ/
Reporting & Analytics | | chuck-layton
https://www.domain.com//UPhXZ/
https://www.domain.com//KaUpZ/WYdhZ/SnQZZ/MOcUZ/ There is no info in Linked From tab. Have you seen this type of error??
Does anyone know whats causing it??
How should it be fixed?? Thanks for reading and the help!0 -
Google Analytic showing Bounce Rate More than 100% i.e. 2000%, 3000% Bounces for Many Pages
Hello Guys, Google Analytic showing Bounce Rate More than 100% i.e. 2000%, 3000% etc for Many Pages. Can anyone let me know what is the issue? Thanks!
Reporting & Analytics | | dsouzac0 -
Why Is My Traffic Going Up But My Alexa Rating Getting Worse?
I am curious why my Alexa rating has been getting worse over the last few weeks. My organic traffic is up, direct visits and social networking visits are up but my Alexa has been getting worse and worse. Is anyone having the same problem? Any feedback would be helpful. Thanks.
Reporting & Analytics | | Videogamefan0 -
Strange Traffic Spike In Google Analytics
Over the last two days I have seen a huge spike in the pageviews to my site www.learnbonds.com. Up to this point my average page views per visit has been less than 2. For the last couple of days it has jumped to 5 but the average time on the site has not increased. Upon further investigation under the browser and OS page of google analytics I found that traffic coming from internet explorer and IE with Chrome Frame is reporting 10+ pageviews per visit. Below is a screenshot. Any insight into what might be causing this and how to fix it that the community can provide would be appreciated. Thanks
Reporting & Analytics | | davidwaring
DaveZUaQWJd.png?1?21800 -
Has GA changed how it calculates bounce rate?
Updated website from Magento backend to Wordpress and since the redeploy, my bounce rate has dropped from 40% to 4%. I did check to see if there was duplicate GA tracking code but only one call. I checked reports under "visitor flow" and one page visits seem inline with the previous bounce rate. Weird. Never experienced this before.
Reporting & Analytics | | Timmmmy0 -
100% Bounce Rate in my Checkout??
I am currently building a report on our bounce rates for the past few years. When I look at older data, from 2010-11 I see varying bounce rates for the checkout, which is fine. When I move to new data, 2011-12 and 2012-13 I am seeing 100% bounce rates and exit rates for my checkout. We do use a 3rd party for our checkout, Shopatron and yes we do have it set up to track. Any thoughts on why I might be seeing this high rate for my bounce rate oh and this also goes for my exit percentage as well.
Reporting & Analytics | | K2_Sports0 -
High bounce rate from Google Shopping
Hi Mozzers, I'm carrying out some analysis on our eCommerce site and the bounce rate from Google Shopping is well above the site average at 60%. Our shopping feed is submitted to Google every morning so we know that images and prices are up-to-date which would obviously cause a high bounce rate. Any ideas on what might cause this? Is it normal for Google Shopping to produce a high bounce rate? Cheers guys!
Reporting & Analytics | | Confetti_Wedding0