High bounce rate from Google Shopping
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Hi Mozzers, I'm carrying out some analysis on our eCommerce site and the bounce rate from Google Shopping is well above the site average at 60%. Our shopping feed is submitted to Google every morning so we know that images and prices are up-to-date which would obviously cause a high bounce rate. Any ideas on what might cause this? Is it normal for Google Shopping to produce a high bounce rate? Cheers guys!
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Thanks for your reply. Removing products from the feed isn't really an option for us as it is for you but we can definitely look at improving our calls to action for related products.
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Hi Brendan,
Our Google shopping feed has a higher than normal bounce rate (as compared to our general site traffic) as well.
I think a contributing factor is customer intent which in my opinion is largely price comparison/bargain hunting.
If the shopper knows what they are looking for they will check the price, make sure it is what they are looking for and either buy or bounce.
I'm doing two things to manage the bounce rate from the feed:
1. Identify the products that get a lot of traffic and but produce a high bounce rate and take it out of the feed. We have a large number of products on our site that are not shippable by conventional means so that factor contributes to bounce rate for us.
2. Put closely related and/or compelling product links or promotions on product pages to snag more click throughs.
The result of doing number 1 has had a positive affect in reducing bounce rate. I'm still working on number 2
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