Opportunity for Redirect?
-
Hi there!
I've got a site selling outdoor jackets and remembered about a friend's old business website (that also sold outdoor jackets) which is now dormant.
He's kindly agreed to let me host a splash page on his old domain, or to use the domain to redirect.
I wasn't sure if Google looked negatively at redirects, so I suggested the page host option? What do you think?
I guess what it would mean is for us to supply our name server details to him, and then ask him to put these into his DNS settings.
If we were to host a page in this way, would we add a page of relevant content, a simple link? Would this pull the link juice through?
Any help with this would be greatly appreciated.
Matt
-
I think it would be better if it were hosted on a different server than your main site is.
-
Thanks Adam.
He currently doesn't have anything hosted other than the domain name unfortunately. If I was to get a splash page up there, I would have to host it.
I'll ask him about buying the domain, and if it went through, what's the most effective method of utilising this?
I was a little concerned that Google might look at the redirect unfavourably, especially if it was hosted by us, and using the same company that hosts our own site.
Maybe I'm making it more complicated than it is?
Appreciate your help
-
Thanks Rob!
It seems that buying the domain would give us lots more options... I really only spoke to the owner about the possibility for a splash page or 301 redirect
It's all a bit new to me really, the URL gives a 404 Error at the moment, so the content of his old site is gone.
If I was to buy the domain, how would I go about doing the page by page redirects?
I set up a crawl there, and did a little research on Open Site Explorer; found 50 Links from 34 Domains. So there's definitely juice there!
-
If the old domain has incomming links, then you can 301 redirect it. That would be good value.
If it does not have any links, then it is of no value to redirect.
-
"I guess what it would mean is for us to supply our name server details to him, and then ask him to put these into his DNS settings."
Don't do that. That would setup your site to be accessible via both urls.
Either put up a splash page on his domain linking to yours, or do a 301 redirect. I've had success with both tactics.
-
Hi Matt,
This can be a great thing for you - if the old dormant domain is till being crawled, still indexed, and still has inbound links built to the site over time.
Adding a page to his site, and with unique relative content might pass back some value - but if the domain has been dormant for some time - the 'juice' value has probably fizzled a little (along with the site's rankings) for the market KW's he was targeting.
Is he planning to give you the domain? Perhaps sell it to you? If so, and he wanted out - I would do a domain and page by page level 301 redirect from his old dated site - to your domain. This would help pass through all the page link value as well as the domain - helping correct any 404's errorrs that might occur and help search index'es to map out the new 'address' of the pages on your site as the location - also pushing through those links and value to your domain.
Run a 'crawler' on his domain to map out the whole site - and then create an excel doc to map any relavant pages, info etc to pages on your domain and prep a 301 file to handle the redirects.
If that's a route he's willing to go, that's more or less what I would do to salvage any value from his domain/site and pass it along to yours.
If not - a page on his site, with a link back, will do just that - provide a link back from an older/dated and not maintained site which won't do all that much for you in the grand scheme of things.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving content form Non-performing site to performing site - wihtout 301 Redirection
I have 2 different websites: one have good amount of traffic and another have No Traffic at all. I have a website that has lots of valuable content But no traffic. And I want to move the content of non-performing site to performing site. (Don't want to redirect) My only concern is duplicate content. I was thinking of setting the pages to "noindex" on the original website and wait until they don't appear in Google's index. Then I'd move them over to the performing domain to be indexed again. So, I was wondering If it will create any copied content issue or not? What should i have to take care of when I am going to move content from one site to another?
White Hat / Black Hat SEO | | HuptechWebseo0 -
Moz was unable to crawl your site? Redirect Loop issue
Moz was unable to crawl your site on Jul 25, 2017. I am getting this message for my site: It says "unable to access your homepage due to a redirect loop. https://kuzyklaw.com/ Site is working fine and last crawled on 22nd July. I am not sure why this issue is coming. When I checked the website in Chrome extension it saysThe server has previously indicated this domain should always be accessed via HTTPS (HSTS Protocol). Chrome has cached this internally, and did not connect to any server for this redirect. Chrome reports this redirect as a "307 Internal Redirect" however this probably would have been a "301 Permanent redirect" originally. You can verify this by clearing your browser cache and visiting the original URL again. Not sure if this is actual issue, This is migrated on Https just 5 days ago so may be it will resolved automatically. Not sure, can anybody from Moz team help me with this?
White Hat / Black Hat SEO | | CustomCreatives0 -
Moving website and domain name without 301 Redirect or rel=canonical
I do not wish to draw attention to my company, so I am using code names. For the sake of this discussion, we are a new car dealership representing Brand X Cars. The manufacturer of Brand X Cars pushes its dealers toward a website hosting company called CarWebsites in order to maintain a level of quality and control with each dealer. However, we have found the platform to be too restricting, and are switching to our own WordPress site. Unfortunately Brand X is claiming ownership of our original domain, BrandXCarDealer.net, so we have switched to BrandXCarDealer.com (which we prefer anyways). Now both websites are running, and there is duplicate content of everything. Brand X is not cooperative and will not 301 redirect to the new site, and we do not have access to the of the website for a rel=canonical. Brand X is also dragging its feet on shutting down BrandXCarDealer.net. We do still have access to change the content of the pages on the BrandXCarDealer.net site, but that is pretty much as far as our control goes. So my question is, is there anything we can do, without using a 301 redirect or rel=canonical, to tell Google to pay attention to the new BrandXCarDealer.com rather than the old BrandXCarDealer.net? Any suggestions are appreciated. Thanks!
White Hat / Black Hat SEO | | VanMaster0 -
Cross Canonicals or Meta Refresher Redirect
Hi, I'm moving a website from a blogspot address to a wordpress blog with a custom domain. Since I don't have access to the servers at Blogspot (Blogger), I can't do a 301 redirect and have to do a meta refresher redirect. The bad thing about this is because it's a meta refresher some people going to the blog (especially at work) are getting a spam alert warning. I want to keep as much page equity as possible. Also I don't know how I can do a change of address in GWT since I can't do a 301 redirect. Any help would be appreciated! Thanks, Matt
White Hat / Black Hat SEO | | mattdinbrooklyn0 -
Can I 301 redirect old URLs to staging URLs (ex. staging.newdomain.com) for testing?
I will temporarily remove a few pages from my old website and redirect them to a new domain but in staging domain. Once the redirection is successful, I will remove the redirection rules in my .htaccess and get the removed pages back to live. Thanks in advance!
White Hat / Black Hat SEO | | esiow20130 -
2 Questions about 301 Redirects
So I have a couple of questions about 301 redirects: Do Google penalties EVER pass through a 301? I've done 20+ domain 301s in the last year and have yet to see it happen, but the other day I read a an article (or maybe it was a QA post?) that suggested doing 302s to avoid transferring penalties. Has anyone seen any authoritative information regarding this? I 301'd a domain in February that another SEO firm had built a lot of spammy links and I began building contextual links for it at a very slow rate (like 10 or so a month). Within a month, my domain authority was a 26 on the new domain and my inbound links were non existent. By month 2, my links were 70k and domain authority was 34. By month 3, down to 25k inbound links and domain authority of 29, where it has settled for the last 3 months despite some really high quality links. My question (don't worry it's coming), is does anyone have any clue why my links shot up so quickly and then dropped? I'm assuming the 301 links kicked in and then only about 45% ended up 'sticking'?? Thanks in advance
White Hat / Black Hat SEO | | BrianJGomez0 -
If I redirect a penalized domain to a non-penalized domain, will the new domain still be penalized?
If I redirect a penalized domain to a non-penalized domain, will the new domain still be penalized?
White Hat / Black Hat SEO | | MangoMan160 -
New website :301 redirection of a established domain
Hello , I am launching a new website which would host user generated content . Based on my brandname i have purchased a new domain . In order to improve SEO rankings i was considering to purchase a good quality domain (have gr8 link backs) and then perform 301 redirection of the domain to the new brandname.co.in domain . Does this work ? Is there any harm in doing this ? . Does the Link juice pass naturally ? Warm Rgd
White Hat / Black Hat SEO | | ShoutOut0