Can PDF be seen as duplicate content? If so, how to prevent it?

[Gestisoft-Qc]

I see no reason why PDF couldn't be considered duplicate content but I haven't seen any threads about it.

We publish loads of product documentation provided by manufacturers as well as White Papers and Case Studies. These give our customers and prospects a better idea off our solutions and help them along their buying process.

However, I'm not sure if it would be better to make them non-indexable to prevent duplicate content issues. Clearly we would prefer a solutions where we benefit from to keywords in the documents.

Any one has insight on how to deal with PDF provided by third parties?

Thanks in advance.

[ilonka65]

It looks like Google is not crawling tabs anymore, therefore if your pdf's are tabbed within pages, it might not be an issue: https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html

[ASriv]

Sure, I understand - thanks EGOL

[EGOL]

I would like to give that to you but it is on a site that I don't share in forums.  Sorry.

[ASriv]

Thanks EGOL

That would be ideal.

For a site that has multiple authors and with it being impractical to get a developer involved every time a web page / blog post and the pdf are created, is there a single line of code that could be used to accomplish this in .htaccess?

If so, would you be able to show me an example please?

[EGOL]

I assigned rel=canonical to my PDFs using htaccess.

Then, if anyone links to the PDFs the linkvalue gets passed to the webpage.

[ASriv]

Hi all

I've been discussing the topic of making content available as both blog posts and pdf downloads today.

Given that there is a lot of uncertainty and complexity around this issue of potential duplication, my plan is to house all the pdfs in a folder that we block with robots.txt

Anyone agree / disagree with this approach?

[Dr-Pete]

Unfortunately, there's no great way to have it both ways. If you want these pages to get indexed for the links, then they're potential duplicates. If Google filters them out, the links probably won't count. Worst case, it could cause Panda-scale problems. Honestly, I suspect the link value is minimal and outweighed by the risk, but it depends quite a bit on the scope of what you're doing and the general link profile of the site.

[ATMOSMarketing56]

I think you can set it to public or private (logged-in only) and even put a price-tag on it if you want. So yes setting it to private would help to eliminate the dup content issue, but it would also hide the links that I'm using to link-build.

I would imagine that since this guide would link back to our original site that it would be no different than if someone were to copy the content from our site and link back to us with it, thus crediting us as the original source. Especially if we ensure to index it through GWMT before submitting to other platforms. Any good resources that delve into that?

[Dr-Pete]

Potentially, but I'm honestly not sure how Scrid's pages are indexed. Don't you need to log in or something to actually see the content on Scribd?

[ATMOSMarketing56]

What about this instance:

(A) I made an "ultimate guide to X" and posted it on my site as individual HTML pages for each chapter

(B) I made a PDF version with the exact same content that people can download directly from the site

(C) I uploaded the PDF to sites like Scribd.com to help distribute it further, and build links with the links that are embedded in the PDF.

Would those all be dup content? Is (C) recommended or not?

[EGOL]

Thanks!. I am going to look into this.  I'll let you know if I learn anything.

[Dr-Pete]

If they duplicate your main content, I think the header-level canonical may be a good way to go. For the syndication scenario, it's tough, because then you're knocking those PDFs out of the rankings, potentially, in favor of someone else's content.

Honestly, I've seen very few people deal with canonicalization for PDFs, and even those cases were small or obvious (like a page with the exact same content being outranked by the duplicate PDF). It's kind of uncharted territory.

[EGOL]

Thanks for all of your input Dr. Pete. The example that you use is almost exactly what I have - hundreds of .pdfs on a fifty page site. These .pdfs rank well in the SERPs, accumulate pagerank, and pass traffic and link value back to the main site through links embedded within the .pdf. The also have natural links from other domains. I don't want to block them or nofollow them butyour suggestion of using header directive sounds pretty good.

[Dr-Pete]

Oh, sorry - so these PDFs aren't duplicates with your own web/HTML content so much as duplicates with the same PDFs on other websites?

That's more like a syndication situation. It is possible that, if enough people post these PDFs, you could run into trouble, but I've never seen that. More likely, your versions just wouldn't rank. Theoretically, you could use the header-level canonical tag cross-domain, but I've honestly never seen that tested.

If you're talking about a handful of PDFs, they're a small percentage of your overall indexed content, and that content is unique, I wouldn't worry too much. If you're talking about 100s of PDFs on a 50-page website, then I'd control it. Unfortunately, at that point, you'd probably have to put the PDFs in a folder and outright block it. You'd remove the risk, but you'd stop ranking on those PDFs as well.

[EGOL]

@EGOL: Can you expend a bit on your Author suggestion?

I was wondering if there is a way to do rel=author for a pdf document.  I don't know how to do it and don't know if it is possible.

[Gestisoft-Qc]

To make sure I understand what I'm reading:

• PDFs don't usually rank as well as regular pages (although it is possible)
• It is possible to configure a canonical tag on a PDF

My concern isn't that our PDFs may outrank the original content but rather getting slammed by Google for publishing them.

Am right in thinking a canonical tag prevents to accumulate link juice? If so I would prefer to not use it, unless it leads to Google slamming.

Any one has experienced Google retribution for publishing PDF coming from a 3rd party?

@EGOL: Can you expend a bit on your Author suggestion?

Thanks all!

[Dr-Pete]

I think it's possible, but I've only seen it in cases that are a bit hard to disentangle. For example, I've seen a PDF outrank a duplicate piece of regular content when the regular content had other issues (including massive duplication with other, regular content). My gut feeling is that it's unusual.

If you're concerned about it, you can canonicalize PDFs with the header-level canonical directive. It's a bit more technically complex than the standard HTML canonical tag:

http://googlewebmastercentral.blogspot.com/2011/06/supporting-relcanonical-http-headers.html

I'm going to mark this as "Discussion", just in case anyone else has seen real-world examples.

[EGOL]

I am really interested in hearing what others have to say about this.

I know that .pdfs can be very valuable content.  They can be optimized, they rank in the SERPs, they accumulate PR and they can pass linkvalue.  So, to me it would be a mistake to block them from the index...

However, I see your point about dupe content... they could also be thin content.  Will panda whack you for thin and dupes in your PDFs?

How can canonical be used... what about author?

Anybody know anything about this?

[MargaritaS]

Just like any other piece of duplicate content, you can use canonical link elements to specify the original piece of content (if there's indeed more than one identical piece). You could also block these types of files in the robots.txt, or use noindex-follow meta tags.

Regards,

Margarita