undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Let your reputation grow with Reviews AI
    Moz Local

    Let your reputation grow with Reviews AI

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

Technical SEO
2
3
915
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Archers
    Archers last edited by Jan 31, 2012, 8:39 PM

    I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

    1 Reply Last reply Reply Quote 0
    • TheEspresseo
      TheEspresseo last edited by Feb 1, 2012, 7:22 PM Feb 1, 2012, 7:22 PM

      This was recently mentioned on another Q&A post; you'll want to check it out. You may not get "credit" for the backlinks to your competitors domain, depending on the situation.

      1 Reply Last reply Reply Quote 0
      • TheEspresseo
        TheEspresseo last edited by Jan 31, 2012, 8:54 PM Jan 31, 2012, 8:53 PM

        I assume since it is from a competitor it topically related to your site? Why not figure out which specific URLs on the domain have the most backlinks and 301 them over to URLs on your domain with highly similar content? If you lack the content, write fresh content and pass it through the LDA tool a couple times to make sure it's highly relevant for your closest related KW target. 301 all other links to your homepage or something.

        If the site has a lot of standalone merit, why not just capitalize on it and treat it like an independent lead or revenue source? Maybe put some well-placed links to your existing site throughout?

        1 Reply Last reply Reply Quote 0
        • 1 / 1
        1 out of 3
        • First post
          1/3
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • Rogerperk

          Best way to link to multiple location pages

          I am a Magician and have multiple location pages for each county I cover. I currently have them linked off the menu under locations/ <county>and also in the footer</county> However I have heard that a link from the page is much stronger, so I am experimenting with removing the Menu & Footer link and just linking to these pages from within the content. It's not really a navigation item and most people come in through search to the right page. Am I diluting the link by having it in the Menu/Page and Footer? I read a long time ago that Google only considers the first link to a page and ignores the rest - is that the case? Thanks Roger https://www.rogerlapin.co.uk/

          Technical SEO | Jun 4, 2019, 1:46 AM | Rogerperk
          0
        • AL123al

          Old domain to new domain

          Hi, A website on server A is no longer required. The owner has redirected some URLS of this website (via plugin) to his new website on server B  -but not all URLS. So when I use COMMAND site:website A , I see a mixture of redirected URLS and not redirected URLS.Therefore two websites are still being indexed in some form and causing duplication. However, weirdly when I crawl with Screaming Frog I only see one URL which is 301 redirected to the new website.  I would have thought I'd see lots of URLs which hadn't been redirected. How come it is different to using the site:command? Anyway, how do I move to the new website completely without the old one being indexed anymore. I thought I knew this but have read so many blogs I've confused myself! Should I: Redirect all URLS via the HTACESS file on old website on server A? There are lots of pages indexed so a lot of URLs. What if I miss some? or Point the old domain via DNS to server B and do the redirects in website B HTaccess file? This seems more sensible but does this method still retain the website rankings? Thanks for any help

          Technical SEO | Feb 5, 2017, 10:35 AM | AL123al
          0
        • mundsack

          Is SEO effected of putting an external link in the primary navigation of a website?

          I have a customer, www.xxx.com.  This site has good traffic, low bounce rate (28%), 2:00 min avg time on site, and 45% return visitor rating.  No spam rankings, etc.  Good load time. Another site, www.yyy.com, has sent out a request for them to add them as a new link in www.xxx.com's primary navigation - using a title such as "abc" (not the name of the company or site of yyy.com).   This second site, www.yyy.com, has a bounce rate of 98%, avg time on site is :30, and 10.2% return visitor rate.  No spam flags noted in Open Site explorer.  Plus they are asking other sites similar to www.xxx.com to do the same thing. Questions/Concerns and Feedback appreciated: Will yyy.com's analytics and quality pass back to xxx.com and cause Google or algorithms to flag or penalize xxx.com?  (It ranks #1 for quite a few things.)  The relevancy between the sites is good -same industry, same business objectives. From a usability standpoint, isn't it more appropriate to place a link to another website in a different way? e.g. a promotional graphic wit a link or anchor text links? Isn't it more appropriate to ask another business for links - not using the primary nav of a site?  (It seems yyy.com is essentially asking other sites for 'free advertising/promotion.' Thanks!

          Technical SEO | Mar 10, 2016, 4:01 AM | mundsack
          0
        • inlinear

          Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?

          Dear all, starting with my .htaccess file: RewriteEngine On
          RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
          RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html 
          RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
          2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
          Holger

          Technical SEO | Jul 25, 2013, 6:54 PM | inlinear
          0
        • thinkcreativegroup

          Is pointing multiple domains to a single website beneficial for SEO or not?

          A client has purchased many domains with keywords in each. They want to have us point each domain to their site for better SEO.  Is this a good or bad thing to do?

          Technical SEO | Mar 27, 2017, 11:37 PM | thinkcreativegroup
          0
        • ClaireH-184886

          Does anyone use buzzfeed to creat links traffic and increase brand

          Hi i would like to know if anyone uses http://www.buzzfeed.com to create links, gain traffic and increase brand awareness. I have signed up for an account but cannot get it to work and would like some help. I can get my content on there but cannot manage to get the links to work I signed up for this account a while back and a friend shown me how to use it but i have forgotten. here is my page http://www.buzzfeed.com/lifestylemagazine some links work and some links do not. what i am trying to do is to publish stories from my site as well as other sites and have the link included where you press the title and it goes to the site any help would be great

          Technical SEO | May 8, 2012, 6:49 AM | ClaireH-184886
          0
        • mamacassi

          Internal vs external blog and best way to set up

          I have a client that has two domians registered - one uses www.keywordaustralia.com the other uses www.keywordaelaide.com He had already bought and used the first domain when he came to me I suggested the second as being worth buying as going for a more local keyword would be more appropriate. Now I have suggested to him that a blog would be a worthy use of the second domain and a way to build links to his site - however I am reading that as all links will be from the same site it wont be worth much in the long run and an internal blog is better as it means updated content on his site. should i use the second domain for blog, or just 301 the second domain to his first domain. Or is it viable to use the second domain as the blog and just set up an rss feed on his page ? Is there a way to have the second domain somehow 'linked' to his first domain with the blog so that google sees them as connected ? NOOBIE o_0

          Technical SEO | Oct 4, 2011, 6:42 PM | mamacassi
          0
        • Technical_Contact

          Do or don't —forward a parked domain to a live website?

          Hi all, I'm new to SEO and excited to see the launch of this forum. I've searched for an answer to this question but haven't been able to find out. I  "attended" two webinars recently regarding SEO. The above subject was raised in each one and the speakers gave a polar opposite recommendations. So I'm completely at a loss as to what to do with some domains that are related to a domain used on a live website that I'm working to improve the SEO on. The scenario: Live website at (fictitious) www.digital-slr-camera-company.com. I also have 2 related domain names which are parked with the registrar: www.dslr.com, www.digitalslr.com. The question: Is there any SEO benefit to be gained by pointing the two parked domains to the website at www.digitalcamercompany.com? If so, what method of "pointing" should be used? Thanks to any and all input.

          Technical SEO | Mar 1, 2011, 5:03 PM | Technical_Contact
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.