Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

    Technical SEO
    2
    3
    980
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Archers
      Archers last edited by

      I can buy a domain from a competitor. Whats the best way to make good use of these links for my existing website

      1 Reply Last reply Reply Quote 0
      • TheEspresseo
        TheEspresseo last edited by

        This was recently mentioned on another Q&A post; you'll want to check it out. You may not get "credit" for the backlinks to your competitors domain, depending on the situation.

        1 Reply Last reply Reply Quote 0
        • TheEspresseo
          TheEspresseo last edited by

          I assume since it is from a competitor it topically related to your site? Why not figure out which specific URLs on the domain have the most backlinks and 301 them over to URLs on your domain with highly similar content? If you lack the content, write fresh content and pass it through the LDA tool a couple times to make sure it's highly relevant for your closest related KW target. 301 all other links to your homepage or something.

          If the site has a lot of standalone merit, why not just capitalize on it and treat it like an independent lead or revenue source? Maybe put some well-placed links to your existing site throughout?

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • blogwoman1

            What Tools Should I Use To Investigate Damage to my website

            indexed urls seo seo audit

            I would like to know what tools I should use and how to investigate damage to my website in2town.co.uk I hired a person to do some work to my website but they damaged it. That person was on a freelance platform and was removed because of all the complaints made about them. They also put in backdoors on websites including mine and added content. I also had a second problem where my content was being stolen. My site always did well and had lots of keywords in the top five and ten, but now they are not even in the top 200. This happened in January and feb. When I write unique articles, they are not showing in Google and need to find what the problem is and how to fix it. Can anyone please help

            Technical SEO | | blogwoman1
            0
          • bhsiao

            Adding https version of website: how best to redirect

            If I have 4 versions of my site http://www
            http://
            https://www
            https:// What is the best way to redirect without losing seo positions? i have been mainly using http://www but have recently added my ssl so https works also. I heard at Moz Con that I should get the https working. All of my marketing and ads are going to http://www 301 redirect 3 of them? Which 3? If https is becoming important, should that be my main url? will it hurt my seo to switch? Thank you so much in advance!

            Technical SEO | | bhsiao
            0
          • SwanseaMedicine

            Measuring the size of a competitors website?

            I think our website is too big, far too many indexed pages. I'd like to do some research on how big our competitors' websites are (how many indexed pages). Is there a way to do this? Cheers, Rhys

            Technical SEO | | SwanseaMedicine
            0
          • AL123al

            Old domain to new domain

            Hi, A website on server A is no longer required. The owner has redirected some URLS of this website (via plugin) to his new website on server B  -but not all URLS. So when I use COMMAND site:website A , I see a mixture of redirected URLS and not redirected URLS.Therefore two websites are still being indexed in some form and causing duplication. However, weirdly when I crawl with Screaming Frog I only see one URL which is 301 redirected to the new website.  I would have thought I'd see lots of URLs which hadn't been redirected. How come it is different to using the site:command? Anyway, how do I move to the new website completely without the old one being indexed anymore. I thought I knew this but have read so many blogs I've confused myself! Should I: Redirect all URLS via the HTACESS file on old website on server A? There are lots of pages indexed so a lot of URLs. What if I miss some? or Point the old domain via DNS to server B and do the redirects in website B HTaccess file? This seems more sensible but does this method still retain the website rankings? Thanks for any help

            Technical SEO | | AL123al
            0
          • benseb

            Remove page with PA of 69 and 300 root domain links?

            Hi We have a few pages within our website which were at one time a focus for us, but due to developing the other areas of the website, they are now defunct (better content elsewhere) and in some ways slightly duplicate so we're merging two areas into one. We have removed the links to the main hub page from our navigation, and were going to 301 this main page to the main hub page of the section which replaces it. However I've just noticed the page due to be removed has a PA of 69 and 15,000 incoming links from 300 root domains. So not bad! It's actually stronger than the page we are 301'ing it to (but not really an option to swap as the URL structure will look messy) With this in mind, is the strategy to redirect still the best or should we keep the page and turn it into a landing page, with links off to the other section? It just feels as though we would be doing this just for the sake of google, im not sure how much decent content we could put on it as we've already done that on the destination page. The incoming links to that page will still be relevant to the new section (they are both v similar hence the merging) Any suggestions welcome, thanks

            Technical SEO | | benseb
            0
          • yousayjump

            Using Sitemap Generator - Good/Bad?

            Hi all I recently purchased the full licence of XML Sitemap Generator (http://www.xml-sitemaps.com/standalone-google-sitemap-generator.html) but have yet used it. The idea behind this is that I can deploy the package on each large e-commerce website I build and the sitemap will be generated as often as I set it be and the search engines will also be pinged automatically to inform them of the update. No more manual XML sitemap creation for me! Now it sounds great but I do not know enough about pinging search engines with XML sitemap updates on a regular basis and if this is a good or bad thing? Can it have any detrimental effect when the sitemap is changing (potentially) every day with new URLs for products being added to the site? Any thoughts or optinions would be greatly appreciated. Kris

            Technical SEO | | yousayjump
            0
          • vernonmack

            Blogs are best when hosted on domain, subdomain, or...?

            I’ve heard the it is a best practice to host your blog within your site. I’ve also heard it’s best to put it on a subdomain.  What do you believe is the best home for your blog and why?

            Technical SEO | | vernonmack
            0
          • RikkiD22

            Best free tool to check internal broken links

            Question says it all I guess. What would your recommend as the best free tool to check internal broken links?

            Technical SEO | | RikkiD22
            5

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.