Good Seo Titles
-
Hi. Mybsite is www.theprinterdepo.com
and I am trying to find a good template for my product/page titles.
Many users search our products by the product model:
something like Q2121X.
Some other users search by: hp 1320 printer
or just 1320 printer.
They will almost never search for hp 1320 new, or hp 1320 refurbished.
My website is developed in magento, and we have a SEO plugin in which I can put a template for the URL and also a template for the product title.
I was thinking for title and URL.
title + condition + productmodel
However many users search for: "refurbished printers"
and maybe its better that our products say something like this:
HP 1320 Refurbished Printer,
instead of:
HP 1320 Printer - Refurbished - Q2121X
Please let me know your suggestions.
-
Could you please check this other question??
http://www.seomoz.org/q/keyword-canabalisation-and-my-solution
-
Update: I have a technical problem in the site. and I had to rever the changes. I will update you as soon as you can see this again.
I did some changes according to what I learnt in this thread.
Normally the condition is in the TITLE itself so I will have to edit all products to remove it.
1. http://www.theprinterdepo.com/hp-color-laserjet-cp2025n-printer-new
Check the meta title, I put your suggestion.
2. Check the H1, I removed the condition from the title, but I put it at the end.
3. It has the SKU below, maybe I should put into the h1 itself with the following template.
Title + Model + condition
4. The listings page(category, search results) will show like this:
http://www.theprinterdepo.com/new-printers/color-laser-new-printers
Check the four item on the right.
5. Please also see the breadcrumb.
Please let me know more suggestions so I can start editing all my products
-
You're close. However, if 1 and 2 are the same then you just hosed your keyword density (wow, haven't used that term in awhile) and also just created a main keyword theme "1320 Printer - Refurbished - Q5928A". I suggest mixing it up a bit so you don't use the same modifiers twice.
I have a client who wanted to rank for "low vision" a year ago. He moved up 18 positions after realizing he had the word "information" in the title and heading and used the modifier within the context as well. He was #1 for "low vision information" - I wonder why?
At the very least, put one instance in front of your keyword and one after, this will help you avoid a phrase becoming your main page topic.
-
So, Summarizing. This is what I learnt today. 1. Product Title (will be seen on category listing pages, and also search results page) -HP 1320 Printer - Refurbished - Q5928A. IN our business the condition its very important because we might have the same printer in NEW, Refurbished, USED or Factory Recertified. It would not look nice, to put in this field BUY... AT ..$ ... 2. H1. It will be the visible TITLE to the user on each page. (The GREEN ONE) HP 1320 Printer - Refurbished - Q5928A 3. Meta Title, This one will be the one that google shows on the search results and should encourage an action. Buy HP 1320 Printer - Refurbished - Q5928A - Free Shipping at $129.99 As I can see it, 1 and 2 will be the same, 3 is different and will encourage an action! BUY!
-
Yes, definitely have all 3 be different. Otherwise, you risk having the search engines pickup duplicate phrases as your keyword theme on the page. Search for "title tag principles" to find my old seoexpert.tv post that invokes the principles.
Notice the title and meta description say the same thing (essentially) but use different words or modifiers around the keyword theme (title tag principles).
The H1 is simply CTR and Title Tag Principles, though I would have done well to leave CTR out. Oh well, water under the bridge at this point.
Your H1 should be different on each page and be short and sweet (unlike the title where you have 70 characters to take advantage of). Perhaps your h1 could be:
- HP 1320 Printer - Refurbished - Q5928A
- or just HP 1320 Printer, Model Q5928A
-
so in your opinion title, meta title, and h1 must be 3 different things?
The suggestion you gave above would be for H1, and meta title only.
For Title, its better to leave the short title without the BUY xxx at xxxx
-
Great point. I just Google'd for "magento seo separate title and heading" and found several plugins to help resolve that ridiculousness. I recall having a similar issue with Volusion several years back. You'd think by now enough people would have complained.
-
I have a big question here:
Your suggestion is for the meta title only, right? not for the H1 Tag on each product page?
I ask this, because magento has 2 fields, Title and Meta Title. If I change it in the title, it will show that long title also in the category pages.
Image this page:
http://www.theprinterdepo.com/plotters-drawing
And then imagine all products will have this template.
Buy HP 750 Designjet Model XXXXX Refurbished at $1199.99, and then the price again below.
Thx
-
Two places to start with determining what to use in titles and meta descriptions include:
- Pay-per-click ads that are performing well (or possibly your competition)
- Internal web analytics for the last 4-6 months
We took a major ecommerce site in August of 2011 and replaced redundant brand mention and blank space with two statements that created massively higher CTR in AdWords ("free shipping" and "no sales tax"). CTR improved by over 2,000% in some cases.
I'm a believer in strong title tag principles, that is using the following in titles to create higher CTR:
- A strong call-to-action (for retail, "Buy" tends to work well)
- The keyword theme and possibly 1-2 modifiers ("New & Refurbished" might be good in your case)
- A value proposition or unique selling proposition ("Free Shipping", "50% Off", or "On Sale Now")
You've got a great start already. To expand on where you are right now with "HP 1320 Refurbished Printer", how about:
- Buy HP 1320 Printers Model Q5928A New & Refurbished Starting at $239
The above should give you enough unique information to avoid duplicate content issues, while exposing your pricing and obviously stating that you have the printer for sale (rather than accidentally coming off as a review website or catalog). The unique selling proposition is weak, but if your prices truly are the best, you'll be just fine.
Good luck!
-
Hmm, i think generic phrases such as 'Refurbished printers' should be tackled by and article or such content. Not product pages, other wise your going to potentially have lots of refurbished product pages all trying for a SERP for the same phrase. (i.e. competeing with yourself! (keyword canabalisation).
Personally I'd go for Title + Model + condition
(Thats assuming you only have one page per product model/condition).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Good to use disallow or noindex for these?
Hello everyone, I am reaching out to seek your expert advice on a few technical SEO aspects related to my website. I highly value your expertise in this field and would greatly appreciate your insights.
Technical SEO | | williamhuynh
Below are the specific areas I would like to discuss: a. Double and Triple filter pages: I have identified certain URLs on my website that have a canonical tag pointing to the main /quick-ship page. These URLs are as follows: https://www.interiorsecrets.com.au/collections/lounge-chairs/quick-ship+black
https://www.interiorsecrets.com.au/collections/lounge-chairs/quick-ship+black+fabric Considering the need to optimize my crawl budget, I would like to seek your advice on whether it would be advisable to disallow or noindex these pages. My understanding is that by disallowing or noindexing these URLs, search engines can avoid wasting resources on crawling and indexing duplicate or filtered content. I would greatly appreciate your guidance on this matter. b. Page URLs with parameters: I have noticed that some of my page URLs include parameters such as ?variant and ?limit. Although these URLs already have canonical tags in place, I would like to understand whether it is still recommended to disallow or noindex them to further conserve crawl budget. My understanding is that by doing so, search engines can prevent the unnecessary expenditure of resources on indexing redundant variations of the same content. I would be grateful for your expert opinion on this matter. Additionally, I would be delighted if you could provide any suggestions regarding internal linking strategies tailored to my website's structure and content. Any insights or recommendations you can offer would be highly valuable to me. Thank you in advance for your time and expertise in addressing these concerns. I genuinely appreciate your assistance. If you require any further information or clarification, please let me know. I look forward to hearing from you. Cheers!0 -
Relaunching website seo audit
Hi People, We are going to Relaunch the website(https://www.y-axis.com). Url remains the same; the website has good SEO (Ranking, Leads, Traffic...). Website skin (layout, content) is going to change.Hence, would like to know the precautions to secure SEO. Please provide us necessary SEO Checklist for the above request.
Technical SEO | | Anshul.S1 -
SEO for a a static content website
Hi everyone, We would like to ask suggestions on how to improve our SEO for our static content help website. With the release of each new version, our company releases a new "help" page, which is created by an authoring system. This is the latest page: http://kilgray.com/memoq/2015/help-en/ I have a couple of questions: 1- The page has an index with many links that open up new subpages with content for users. It is impossible to add title tags to this subpages, as everything is held together by the mother page. So it is really hard to for users to find these subpage information when they are doing a google search. 2- We have previous "help" pages which usually rank better in google search. They also have the same structure (1 page with big index and many subpages) and no metadata. We obviously want the last version to rank better, however, we are afraid exclude them from bots search because the new version is not easy to find. These are some of the previous pages: http://kilgray.com/memoq/2014R2/help-en/ http://kilgray.com/memoq/62/help-en/ I would really appreciate suggestions! Thanks
Technical SEO | | Kilgray0 -
Maximum <title>length - use full or shorten?</title>
I have a Title on a page that has more than 70 chars in it, and I also have to include the page type and brand in the title. page type: Type page header: This is the page title of the long title and I need to add more content brand: Brand Is it better to concanenate the title server-side and use a .. instead, like this? Type: This is the page title of the long title and I need to.. | Brand Or, should I put the full Title of the page so that the keywords are available for Google? example, Type: This is the page title of the long title and I need to add more content | Brand I'm trying to keep to the 70 char limit for Google. Which solution is the more ideal situation? Thanks all jonathan
Technical SEO | | JDatSB0 -
Why is this site ranking so good?
Site in question: http://bit.ly/aBvVbm Our main competitor in the UK seems to be ranking extremely good for the keyword "jigsaw puzzles" even though their linking profile doesn't seem all that great? They mainly have site-wide links on 2 of their other ecommerce sites which seem to be given them their ranking power as this equals to 100's of links. Does sitewide links on 2 sites really give this much ranking power or am I missing something?
Technical SEO | | Tonyy30 -
Feedback for the onpage seo for this site
Hi, Can the seo gurus here, suggest me if any on page factors affect my site? http://www.ridpiles.com/ Recently i have added, the following post to the main home page, http://www.ridpiles.com/2012/02/different-types-of-cures-for-piles/ This page is somewhat different than the title keyword. As the main page titile is "hemorrhoids treatment". The newly created blog post is on "cure for piles" Does this blog post has any affect on the on page factors due to different title? And do i require any changes regarding the on page seo? Will be waiting for your replies.
Technical SEO | | Indexxess0 -
Title tag same text as H1?
What is the group's opinion on whether or not the <title>tag should have the exact same text as the <h1> tag on the same page? Obviously both should contain the phrase that page is optimized for but is it better to have them be variants of each other, or both the same and maybe equal to the key phrase that page is optimized for? Thanks.</p> <p>Example:</p> <blockquote style="background: none repeat scroll 0% 0% #f7f7f7; padding-top: 5px; margin-left: 0px; padding-left: 2px; padding-bottom: 5px; white-space: nowrap; overflow-y: auto; font-family: monospace;"> <p>title: los angeles blue widgets</p> <p>h1: los angeles blue widgets</p> </blockquote> <p>Or,</p> <blockquote style="background: none repeat scroll 0% 0% #f7f7f7; padding-top: 5px; margin-left: 0px; padding-left: 2px; padding-bottom: 5px; white-space: nowrap; overflow-y: auto; font-family: monospace;"> <p>title: los angeles blue widgets</p> <p>h1: blue widgets in los angeles</p> </blockquote> <p>Where the page is trying to optimize for "los angeles blue widgets"</p></title>
Technical SEO | | scanlin0 -
What are SEO factors in re-doing a website?
Most of my work now involves converting older websites to CMS-based sites (in Wordpress) and I'm wondering about best practices here. If I create a "dev" or "sandbox" directory for my development work how do I keep the pages from being indexed while I am working on the new site? Can I "noindex" a directory? What do I do with the old html files when the new site goes live? I'm assuming I will do a 301 redirect from domain.com/index.html to the new domain.com/, and also on all of the inner pages that have equivalent pages in the new site. But there will be a lot of old files left that have no equal in the new site. Do I just delete these, or noindex nofollw them?
Technical SEO | | bvalentine0