Homepage Keywords for a Client with Multiple Services
-
We have a local client who services are very broad and there is no one service, i.e. keyword or keyword phrase, that covers all that they do. This is making it very challenging to select keywords to optimize the homepage for. Basically they do everything from engineering, surveying, planning, environmental, etc. We were thinking we would focus mainly on their most important service which is engineering and then use the other services as supporting phrases. However, this feels very diluted and there will be pages on the site for each of these services where the keywords will be targeted. Any thoughts or recommendations for this type of situation?
-
Thanks everyone for your input...this was very helpful and on target with what we were thinking.
-
- Make sure the individual services pages are well optimized (internally and externally). Focus on link building to those places.
- Focus on one keyword on the home page, but make mentions of the other services in the content. Build a wide array of links that mention those keywords.
- Then, use exact match keywords to link to your service specific landing page. Building relevant links to those pages.
- Make sure your most important pages have the most authority being passed to them through your web pages.
-
Perhaps there is a more generic term or longer tail keyword phrase that encompasses the type of services they offer (that has some search volume) that you could focus on the home page and then get very specific on the inside pages.
Another alternative might be to focus on the branded company name on the homepage.
Yannick offered some great ideas, too.
-
Choose 1.
Pick the one they make the most money on, or where they have a lot of staff members sitting on the bench, or where the competition is harder, or where the search volume is higher, or where you know the conversion rate of the keyword is higher .... or...
a combination of all that
GL!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved What should I do with WordPress Blog homepage
Hi, I have a large WordPress blog with thousands of posts. By default, the blog homepage contains the excerpt of each posts. As there are so many posts, the homepage is paginated(Totally 1341 pages) I use siteliner to check and find a lot of duplicate contents on the blog homepage. So, what should I do with it? Should I noindex the homepage and all the paginated pages accordingly? Thank you
On-Page Optimization | | ccw0 -
Theme create category page stuffed with Keyword
Hi All, Quick question and I think I already know the answer but wanted to get a second opinion. We have a ecom site running woo commerce and the theme is coded to insert the product category name under the product name on the category page. This has resulted in the category page being stuffed with my keyword 'sofa beds'. Am I right in thinking that in the eyes of Google this page will be penalised for over use of my keyword or does Google view category pages differently? Thanks in advance
On-Page Optimization | | Jon-S0 -
Should I be using the town or city in url with my keyword or keyphrase?
should I be using the town or city in url with my keyword or keyphrase? So lets say I'm trying to rank for butchers in home town should i put the town in the url as well so www.website.com/butchers-in-mytown is that bad? Or would it be best to just put www.website.com/butchers?
On-Page Optimization | | genkee0 -
Can you use multiple keywords for on page for ranking?
I understand using a keyword (or phrase) and correctly building that into the site structure (URL, Title Tag, body, etc). So, this question is going to be elementary, but I am starting to question myself as I write content. I have a client, for example, that has a new site and a page for Chocolate cakes. Now the other pages they built out are for Cheesecakes, Cupcakes, etc. So we optimized the Chocolate cakes page with our keyword throughout (Getting an A+ on page content grade). But now they are asking me why they can't be found for chocolate eclairs, chocolate fudge cake, devils chocolate cake, double chocolate cake, etc. My first quick answer is that they should build more pages. But am I doing this wrong?
On-Page Optimization | | cschwartzel0 -
Should homepage contain microdata?
If a homepage lists several items, changing frequently, is it advisable to add microdata and therefore tell Google as much as possible about the items there, or should microdata be added only to an item/news/video/post detail page?
On-Page Optimization | | RichardKay0 -
Keyword distribution in the whole site
I've been taught during a SEO course that the whole site has to contain the chosen keywords with a fixed proportion of optimized pages, that should be like this: 50% of pages optimized on the most relevant keyword (just one keyword) 25% of pages optimized on secondary kewords (depending on the size of the site, could be a few pages for each secondary keywords) 25% of pages on long tail keywords. the teachers was a very respected SEO professional, but I've never seen this strategy anywhere in other articles or SEO guides. what do you think about it?
On-Page Optimization | | DavideM
It's true that it brings visibility for the top keyword?
does it lead to cannibalization?
what others strategy do you use?0 -
Multiple Translations on a Wordpress Blog
Hi, If I wanted to have multiple translations available on the following wordpress blog: Packageforwardingservice.com. What would be the best strategy? Use a plugin or use a subdomain such as spanish.packageforwardingservice.com? If the second option how would I add the translated content? install another version of wordpress on host? Thanks!
On-Page Optimization | | MasonInteractive0 -
Should we add a link from every page with main keyword back to homepage
Dear all, We have a call for action on the bottom of all our 10K plus pages which has the words private jet charter in it. Here is what the sentence looks like: Call +1-877-727-2538 to hire private jet charter flights or get a private jet quote The "private jet charter" link goes to the homepage - the homepage has always ranked for the same keyword. Even though we have a separate page for private jet charter itself which may or may not be competing with homepage for the same keyword. The question is - does this help our efforts to rank higher for private jet charter or does it not. It used to be that the more links from all pages for specific keyword coming back to homepage was good - but now maybe algorithms may have changed and not sure.
On-Page Optimization | | Richard7770