Homepage Content
-
I have a website which perform very well for some keywords and much less for other keywords. I would like to try to optimize the keywords with less performance.
Let's say our website offers 2 main services: KEYWORD A and KEYWORD Z. KEYWORD Z is a very important keyword for us in terms of revenue.
KEYWORD A gives us position Nr 1 on our local Google and redirect properly the visitors to xxxxxx.com/keyword-a/keyword-a.php
KEYWORD Z perform badly and gives us position Nr 7 on local Google search. 90% Google traffic is sent to xxxxxx.com/keyword-z/keyword-z.php and the other 10% is sent to the home page of the website.
The Homepage is a "soup" of all the services our company offers, some are important (KEYWORD Z) and other much less important.
In order to optimize the keyword KEYWORD Z we were thinking to make a permanent redirect for xxxxxx.com/keyword-z/keyword-z.php to xxxxxx.com and optimize the content of the Homepage to ONLY describe our KEYWORD Z. I am not sure if Google gives more importance in the content of the homepage or not. Of course links on the homepage to other pages like xxxxxx.com/keyword-a/keyword-a.php will still exists. The point for us is maybe to optimize better the homepage and give more importance to the KEYWORD Z.
Does it make sense or not?
-
Well KEYWORD Z is a very competitive keyword I do agree as well as is KEYWORD A. SEOmoz gives me an A grade for the On-Page optimization. It looks like some companies (at better position than us) purchased tons of links for KEYWORD Z but Google isn't doing anything about it...
-
I agree with Mozo. I would not do that redirect.
I would sharpen the optimization of the homepage for keyword z - but keep the rest of my business represented there.
I would also improve optimization of the keyword z page and create a few more pages of substantive content for keyword z then link to them from the keyword z page. I would want to look like a deep content source for keyword z.
I would then see where the homepage ranks. If it defeats the keyword z page I would build links to the homepage. If keyword z page ranks higher I would build links to it.
-
As Mozo said, I wouldn't try and sort this out by re-working the homepage.
Your homepage should really cover your overall proposition, who you/the business is and what it means to the world and cover the range of services you offer. As far as inbound traffic goes - your homepage will more than likely be the landing page for "branded" traffic. People searching for your business.
You then want to have landing pages, for each of your offerings. These are going to be targetted to particular keywords. You want these pages to be the most relevant pages for the search engines to return for searches about your chosen keywords. As a result, these pages are going to need to be very specifically about the topic. (Homepages tend to be more general)
Have you established why your keyword-z page is not ranking so highly? Is it a more competitive keyword or are there weaknesses about the page/content/link profile etc that you can address?
-
I would not recommend that.
The homepage is best left for short tail generic keywords, users go their who are unsure and still researching.
If you are actually making money from that keyword, rather optimise for that by creating a dedicated page that focuses on pulling the user through the purchasing cycle. I would 301 from I would 301 to xxxxxx.com/keyword-z to xxxxxx.com/keyword-z.
I found Google usually pics about 3-4 related phrases it will let you rank well for per page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big retailers and duplicate content
Hello there! I was wondering if you guys have experience with big retailers sites fetching data via API (PDP content etc.) from another domain which is also sharing the same data with other multiple sites. If each retailer has thousands on products, optimizing PDP content (even in batches) is quite of a cumbersome task and rel="canonical" pointing to original domain will dilute the value. How would you approach this type of scenario? Looking forward to read your suggestions/experiences Thanks a lot! Best Sara
Intermediate & Advanced SEO | | SaraCoppola1 -
Are feeds bad for duplicate content?
One of my clients has been invited to feature his blog posts here https://app.mindsettlers.com/. Here is an example of what his author page would look like: https://app.mindsettlers.com/author/6rs0WXbbqwqsgEO0sWuIQU. I like that he would get the exposure however I am concerned about duplicate content with the feed. If he has a canonical tag on each blog post to itself, would that be sufficient for the search engines? Is there something else that could be done? Or should he decline? Would love your thoughts! Thanks.
Intermediate & Advanced SEO | | cindyt-17038
Cindy T.0 -
Homepage appearing instead of subpage
Hi, I have my homepage which has links saying "bike tours and bike tours in France" because in the past I was only doing bike tours in France. I now do tours all over Europe and I have a page about "bike tours in Franc" only. The issue I have is that my page about "bike tours in France" never appears in the search ranking it is always my homepage that does for tjhe keyword "bike tours in France". My guess is that it is due to the links that my homepage has ? How could I make sure my France page appears instead of my homepage ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Why is this SERP displaying an incorrect URL for my homepage?
The full URL of a particular site's homepage is something like http://www.example.com/directory/.
Intermediate & Advanced SEO | | TheEspresseo
The canonical and og URLs match.
The root domain 301 redirects to it using the absolute path. And yet the SERP (and the cached version of the page) lists it simply as http://www.example.com/. What gives? Could the problem be found at some deeper technical level (.htaccess or DirectoryIndex or something?) We fiddled with things a bit this week, and while our most recent changes appear to have been crawled (and cached), I am wondering whether I should give it some more time before I proceed as if the SERP won't ever reflect the correct URL. If so, how long? [EDIT: From the comments, see here: https://www.youtube.com/watch?v=z8QKIweOzH4#t=2838]0 -
What is Best Way to Scale RCS Content?
SEO has really moved away from the nitty gritty analysis of backlinking factors, link wheels, and the like and has shifted to a more holistic marketing approach. That approach is best described around MOZ as “Real Company S#it”. RCS is a great way to think about what we really do because it is so much more than just SEO or just Social Media. However, our clients and business owners do want to see results and want it quantified in some way. The way most of our clients understand SEO is by ranking high on specific terms or online avenues they have a better possibility of generating traffic/sales/revenue. They understand this more from the light of traditional marketing, where you pay for a TV ad and then measure to see how much revenue that ad generated. In the light of RCS and the need to target a large number of keywords for a given client, how do most PROs handle this situation; where you have a large number of keywords to target but with RCS? Many I’ve asked tend to use the traditional approach of creating a single content piece that is geared towards a given target keyword. However, that approach can get daunting if you have say 25 keywords that a small business wants to target. In this case is not really a case of scaling down the client expectations? What if the client wants all of the keywords and has the budget? Do you just ramp your RCS content creation efforts? It seems that you can do overkill and quickly run out of RCS content to produce.
Intermediate & Advanced SEO | | AaronHenry0 -
International SEO - cannibalisation and duplicate content
Hello all, I look after (in house) 3 domains for one niche travel business across three TLDs: .com .com.au and co.uk and a fourth domain on a co.nz TLD which was recently removed from Googles index. Symptoms: For the past 12 months we have been experiencing canibalisation in the SERPs (namely .com.au being rendered in .com) and Panda related ranking devaluations between our .com site and com.au site. Around 12 months ago the .com TLD was hit hard (80% drop in target KWs) by Panda (probably) and we began to action the below changes. Around 6 weeks ago our .com TLD saw big overnight increases in rankings (to date a 70% averaged increase). However, almost to the same percentage we saw in the .com TLD we suffered significant drops in our .com.au rankings. Basically Google seemed to switch its attention from .com TLD to the .com.au TLD. Note: Each TLD is over 6 years old, we've never proactively gone after links (Penguin) and have always aimed for quality in an often spammy industry. **Have done: ** Adding HREF LANG markup to all pages on all domain Each TLD uses local vernacular e.g for the .com site is American Each TLD has pricing in the regional currency Each TLD has details of the respective local offices, the copy references the lacation, we have significant press coverage in each country like The Guardian for our .co.uk site and Sydney Morning Herlad for our Australia site Targeting each site to its respective market in WMT Each TLDs core-pages (within 3 clicks of the primary nav) are 100% unique We're continuing to re-write and publish unique content to each TLD on a weekly basis As the .co.nz site drove such little traffic re-wrting we added no-idex and the TLD has almost compelte dissapread (16% of pages remain) from the SERPs. XML sitemaps Google + profile for each TLD **Have not done: ** Hosted each TLD on a local server Around 600 pages per TLD are duplicated across all TLDs (roughly 50% of all content). These are way down the IA but still duplicated. Images/video sources from local servers Added address and contact details using SCHEMA markup Any help, advice or just validation on this subject would be appreciated! Kian
Intermediate & Advanced SEO | | team_tic1 -
News section of the website (Duplicate Content)
Hi Mozers One of our client wanted to add a NEWS section in to their website. Where they want to share the latest industry news from other news websites. I tried my maximum to understand them about the duplicate content issues. But they want it badly What I am planning is to add rel=canonical from each single news post to the main source websites ie, What you guys think? Does that affect us in any ways?
Intermediate & Advanced SEO | | riyas_heych0 -
My homepage dropped off of Google today? Any ideas?
My site, www.leaffilter.com, previously ranked #1 for searches of "leaffilter" and "leaf filter". Today the #1 ranking for "leaffilter" with Google is gone. Well, it's not gone on all internet connection. At home the #1 ranking is in place. At the office computer it is not anywhere near page 1. I'm testing searches logged in, not logged in, cache and cookies cleared, different browsers. Other, secondary pages, are appearing on page 1. It looks as if the homepage is just no longer indexed...but not on all internet connection. Any ideas what is happening? Does anyone have any troubleshooting tips?
Intermediate & Advanced SEO | | LF_digital0