Homepage Content
-
I have a website which perform very well for some keywords and much less for other keywords. I would like to try to optimize the keywords with less performance.
Let's say our website offers 2 main services: KEYWORD A and KEYWORD Z. KEYWORD Z is a very important keyword for us in terms of revenue.
KEYWORD A gives us position Nr 1 on our local Google and redirect properly the visitors to xxxxxx.com/keyword-a/keyword-a.php
KEYWORD Z perform badly and gives us position Nr 7 on local Google search. 90% Google traffic is sent to xxxxxx.com/keyword-z/keyword-z.php and the other 10% is sent to the home page of the website.
The Homepage is a "soup" of all the services our company offers, some are important (KEYWORD Z) and other much less important.
In order to optimize the keyword KEYWORD Z we were thinking to make a permanent redirect for xxxxxx.com/keyword-z/keyword-z.php to xxxxxx.com and optimize the content of the Homepage to ONLY describe our KEYWORD Z. I am not sure if Google gives more importance in the content of the homepage or not. Of course links on the homepage to other pages like xxxxxx.com/keyword-a/keyword-a.php will still exists. The point for us is maybe to optimize better the homepage and give more importance to the KEYWORD Z.
Does it make sense or not?
-
Well KEYWORD Z is a very competitive keyword I do agree as well as is KEYWORD A. SEOmoz gives me an A grade for the On-Page optimization. It looks like some companies (at better position than us) purchased tons of links for KEYWORD Z but Google isn't doing anything about it...
-
I agree with Mozo. I would not do that redirect.
I would sharpen the optimization of the homepage for keyword z - but keep the rest of my business represented there.
I would also improve optimization of the keyword z page and create a few more pages of substantive content for keyword z then link to them from the keyword z page. I would want to look like a deep content source for keyword z.
I would then see where the homepage ranks. If it defeats the keyword z page I would build links to the homepage. If keyword z page ranks higher I would build links to it.
-
As Mozo said, I wouldn't try and sort this out by re-working the homepage.
Your homepage should really cover your overall proposition, who you/the business is and what it means to the world and cover the range of services you offer. As far as inbound traffic goes - your homepage will more than likely be the landing page for "branded" traffic. People searching for your business.
You then want to have landing pages, for each of your offerings. These are going to be targetted to particular keywords. You want these pages to be the most relevant pages for the search engines to return for searches about your chosen keywords. As a result, these pages are going to need to be very specifically about the topic. (Homepages tend to be more general)
Have you established why your keyword-z page is not ranking so highly? Is it a more competitive keyword or are there weaknesses about the page/content/link profile etc that you can address?
-
I would not recommend that.
The homepage is best left for short tail generic keywords, users go their who are unsure and still researching.
If you are actually making money from that keyword, rather optimise for that by creating a dedicated page that focuses on pulling the user through the purchasing cycle. I would 301 from I would 301 to xxxxxx.com/keyword-z to xxxxxx.com/keyword-z.
I found Google usually pics about 3-4 related phrases it will let you rank well for per page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which URL should I choose when combining content?
I am combining content from two similar articles into one. URL 1 has a featured snippet and better URL structure, but only 5,000 page views in the last 6 month, and has 39 keywords ranking in the top 10. URL 2 has worse structure, but over 100k page views in the last 6 months, and 236 keywords in the top 10. Basically, I'm wondering if I keep the one with the better URL structure or the one with more traffic. The deleted URL will be redirected to whichever I keep.
Intermediate & Advanced SEO | | curtis-yakketyyak0 -
How to avoid duplicate content
Hi there, Our client has an ecommerce website, their products are also showing on an aggregator website (aka on a comparison website where multiple vendors are showing their products). On the aggregator website the same photos, titles and product descriptions are showing. Now with building their new website, how can we avoid such duplicate content? Or does Google even care in this case? I have read that we could show more product information on their ecommerce website and less details on the aggregator's website. But is there another or better solution? Many thanks in advance for any input!
Intermediate & Advanced SEO | | Gabriele_Layoutweb0 -
Duplicate content issue with pages that have navigation
We have a large consumer website with several sections that have navigation of several pages. How would I prevent the pages from getting duplicate content errors and how best would I handle SEO for these? For example we have about 500 events with 20 events showing on each page. What is the best way to prevent all the subsequent navigation pages from getting a duplicate content and duplicate title error?
Intermediate & Advanced SEO | | roundbrix0 -
Two Different Domains exact same content
Hello, I suspect I know the answer to this but would like to have it confirmed. I have been speaking to a company the last couple of weeks who have 2 domains with the exact same content. Possible a third but they haven't supplied a link. This from all I've read would be a huge problem for ranking and SEO. What would be the best way to deal with this ? I did do a search and found articles/questions on same content on the same site and in articles etc but nothing about exactly the same websites on 2 domains. Cheers David.
Intermediate & Advanced SEO | | techdesign0 -
Duplicate content for hotel websites - the usual nightmare? is there any solution other than producing unique content?
Hiya Mozzers I often work for hotels. A common scenario is the hotel / resort has worked with their Property Management System to distribute their booking availability around the web... to third party booking sites - with the inventory goes duplicate page descriptions sent to these "partner" websites. I was just checking duplication on a room description - 20 loads of duplicate descriptions for that page alone - there are 200 rooms - so I'm probably looking at 4,000 loads of duplicate content that need rewriting to prevent duplicate content penalties, which will cost a huge amount of money. Is there any other solution? Perhaps ask booking sites to block relevant pages from search engines?
Intermediate & Advanced SEO | | McTaggart0 -
Anchor Text to Content Ratio
My Home Page has about 500 words of content, but when I crawl the text it brings up about 1400 total words when counting all the anchor text links (I believe all are in the navigation or images). All of the link are internal and relevant (it's a huge site), but I am worried that they are diluting the copy. Is that likely the case? What's a good ratio? Thoughts?
Intermediate & Advanced SEO | | NathanArizona0 -
How much content on PDF download page
Hello, This is about content for an ecommerce site. We have an article page that we also created a PDF out of. We have an HTML page that doesn't have anything commercial on it that is the download page for the PDF page. How much of the article do you recommend we put on the non-commercial HTML download page? Should we put most of the article on there? We're trying to get people to link to the HTML Download page, not the PDF.
Intermediate & Advanced SEO | | BobGW0 -
Differentiating Content
I have a piece of content (that is similar) that legitimately shows up on two different sites. I would like both to link, but it seems as if they are "flip flopping" in ranking. Sometimes one shows up, sometimes another. What's the best way to differentiate a piece of content like this? Does it mean rewriting one entirely? http://www.simplifiedbuilding.com/solutions/ada-handrail/ http://simplifiedsafety.com/solutions/ada-handrail/ I want to the Simplified Building one to be found first if I had a preference.
Intermediate & Advanced SEO | | CPollock0