Outsourcing social media optimization
-
Is it a good idea to outsource social media optimization or is it something that has to be done in-house?
I understand the question is kind of vague, but what I had in mind was to have an offshore contractor post daily about individual products and try to increase our following on twitter/facebook (i.e "social footprint").
-
I live in social media and I dare say I still don't understand Twitter except in very limited circumstances. My thought is that you have no business outsourcing any of this until you get an actual grasp on what it is these consultants are actually doing. Until you do, you'll hear all sorts of tales spun, reports generated showing upward trends, etc. Invest some time in speaking to different people, do a little bit of research to get an understanding of what these guys do generally and then make an educated decision.
-
i agree. Outsourcing to anyone who doesn't have a deep and strategic command of the brand is a mistake....unless you're just chasing phony metrics.
-
Most people don't understand social media, even people employed as social media managers!! If you are serious about social you would do well to outsource to someone who knows their s*#£$.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social media signals and their roles in Google rankings
Hello, I keep on hearing that social media signals have a role in the way Google ranks pages and sites, but for now, I haven't seen any hard evidence of that. Like any other company, we have pages on facebook, linkedin, google plus and twitter, to which we post daily. No, there are no clients coming in from social media, so I was wondering if it's worth investing time in adding every day updates, unless those count in ranking on Google. What do you think, is there a link between social media and Google rankings, and how much does this weight in ranking my sites? Thank you
Social Media | | anitawapa0 -
Is there an SEO benefit/drawback to streaming social media to your site?
I understand how streaming social media, especially if you have a great social media community, can be effective in terms of capturing customers. However, I'm purely interested in knowing what it does for SEO. For example, does streaming social media make it look like your home page (or whatever page(s) has it) are constantly being updated? Or, does streaming g+ have a positive effect but facebook not so much? Or, does it have a negative effect for whatever reason that might be? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Improving page rank for a social media profile?
What are some ways to build links to social media page that links back to your website? Example: Building links to my Pinterest page that links back to my website. Who do we pump up the Pinterest page?
Social Media | | KrisPhoto0 -
Does creating a Facebook App help your social SEO factors?
We're looking to build out an event countdown widget for Facebook users to install as an App. Should we just focus on creating a useful app, or should we be trying to also optimise it for Likes, Comments, Shares etc. Having read the Searchmetrics 2012 report we're starting to ramp up our FB efforts...
Social Media | | cruiserDan0 -
How to keep social sharing if we change the URL ?
Hi, We want to change the URL of the blogposts. We want to remove the date, so the URL ... websitename.ca/blog/2012/02/04/name-of-the-article/ would become websitename.ca/blog/name-of-the-article/ For SEO link juice it's OK because we will implement 301 redirect on all URL. But we have many Like, Google + and Tweet on our articles. Is there a way we can maintain our social share (Facebook, Twitter and G+) for each URL if we change them ? We are using Wordpress and we have around 1 500 blogpost. Thanks for your time
Social Media | | Adviso0 -
Social Media Submitter
Hi there How do you submit your linkbait pieces to social medias (Digg, ...)? Do you hire people with highly connected profiles and high success rate so probability for viral spread is bigger? Thanks, Chris
Social Media | | Diderino0 -
What are your top 3 social bookmarking and social networking sites for Ecommerce?
I am trying to figure out the best social bookmarking and social networking sites to use for my eCommerce sites. Often in the social bookmarking platforms posting a review or a product is instantly considered spam. I know that having links from these types of sites are important but I don't want to come across as spam. What creative solutions do you use for this challenge?
Social Media | | purch0