Your opinion on this opportunity's difficulty?
-
I'm building a tool for mechanical engineers, and I'm trying to find 10 low-competition keywords to target in my first few content marketing efforts. I've got a lot of maneuvering room, so (with a bit of expert advice) I bet I'll be able to find some low-hanging fruit. Here's what I've found:
Most keywords are seem to have about 40% difficulty.
- What's the highest level of SEOmoz "keyword difficulty" that a new website should reasonably try for?
Some ranking high-authority pages are don't appear to be targeted at the term
- Is it fair to say that I could beat any page with less than a 'C' ranking for on-page optimization? (Assuming I target the term with general best practices)*
Thanks!
If you're interested, here is my current process:
- Go on engineering blogs for keywords
- Use Wordstream's Keyword Suggestion Tool for ideas around it
- Use Google Keyword Tools for keywords above 50 searches in direct match
- Use SEOmoz Keyword difficulty report, looking more deeply at keywords under <50%
- If I can find a top 10 page that's less than 30PA and less than 40DA, or has less than 'C' ranking for on-page optimization, I consider the keyword achievable within 3mo, using general best practices.
*Except for YouTube/Wikipedia/etc
-
Gotcha - thanks!
You're absolutely right, engineers do tend to overthink things. I've realized that it's hard to get a sense of the optimal thinking/doing ratio in a given situation. When designing bridges, it's very different than when hitting a baseball. I'm not very good at either of those (don't worry - I attempt either of them either!)
I've launched the site, but as you recommended, I won't go wild publicizing it until it's got a critical mass of great content.
Thanks,
-matt
-
I think that you are putting way too much analysis into this. (Engineers tend to do such things
Here is my suggestion....
Go build your kickass tool. Place it on a page with a title tag and optimization that describe that tool perfectly.
Be sure that you explain it clearly and perfectly. Be sure that it works flawlessly (Engineers will pick at very tiny problems
When it is ready for use and for other engineers (who will try to break it) then share the URL with some engineers who blog. Share it on a couple of engineering forums.
If your tool is really valuable then taking the steps above will be like throwing gasoline on a fire. You will have people calling and emailing to ask if they can have the calculations so they build the same tool on their own sites. People will be writing to you asking you to explain the calculations.
Don't launch prematurely. You will get their good attention the first time but not on a relaunch or a repair.
Good luck.
(I hope that you already have some highly related content and content that supports people who will use this tool. If they see your tool AND other information then your site can become a "go to place" for that topic. If you don't have other related and supporting information try to get it ASAP... preferably before launch.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does a word show as 'Google en-US Mobile Friendly' = FALSE when it also shows that it ranks 3 on mobile?
I pulled a recent report for all words I'm tracking locally and it states that a specific term ranks #4 on desktop and #3 on mobile. But in separate columns, specifically "Google en-US Mobile Friendly" that same terms shows as 'FALSE'. Any idea what this means? Thanks!
Moz Pro | | KristinaWitmer0 -
OK I'll try again.... Linking root domains and external links
I'm new to the crawl test tool, I think I know what is meant by external links and linking root domains but I need to check. If there are 500 external links and 50 linking root domains does that suggest the essentially those 500 links are coming from 50 root domains? If yes, then what would 1000 linking root domains and 100 links mean? Or am I completely wrong in my assumptions and if so, can somebody point me in the right direction? Thank you.
Moz Pro | | JemRobinson0 -
Why doesn't OSE show results from sites like Wikipedia, YouTube, Twitter, etc.?
I know OSE used to provide link data from these domains. But I have been doing link profile lookups on sites that I know have links from these domains - and they don't show up in my results. Just to make sure, they don't even show up when I sort the sites by domain authority.
Moz Pro | | ProspectMX0 -
In report section I don't see the last ranking : (
The image I see is like this http://pro.seomoz.org/campaigns/81837/rankings Nromally I was able to see the last report. Tanks for your help Fabio
Moz Pro | | Fabiosca630 -
Does the Moz Toolset offer anything like Raven's Backlink Explorer from fresh index
It seems like a useful feature where I can see what backlinks look like right now vs. the last monthly Moz dataset update. That is mostly because my site is new, but wondered if I was missing something. Thanks, Steven
Moz Pro | | sfmatthews0 -
It's possible to transfer a campaign from an account to another?
Since in SeoMoz is not possible to have 2 user for account, I need to transfer to a news Pro account 2 campaign I host in my Pro account. I need to mantain the historical data too.
Moz Pro | | BMLab0 -
How long has the keyword difficulty tool had these limits in place?
While working against a tight deadline, I was surprised to see the following message: "We're sorry. Currently we are only able to offer results for 300 keywords per user per day. Please come back tomorrow" How long has this limit been in place and is the limit listed anywhere during the signup process? I rarely use this tool for more than 10-20 keywords at a time, so I have not run into this issue before.
Moz Pro | | davidangotti0