Is there a utility that can tell me what keywords my site already ranks high for?
-
Ok... so I'm looking for a way to understand what my site already ranks high for.. I don't necessarily want to have to manually type in keywords. The purpose of this exercise is to demonstrate to a client what keywords they're already ranking high for. Is there an easy way / tool to go about doing this?
Thanks in advance,
Gene
-
Searchmetrics will do that
-
Google Webmaster tools will tell you aggregate rank data by keyword per page including search impressions. This gives you a great way to know which keyword SEO opportunities there are.
-
Thanks guys!
-
HI Gene,
Once you figure out this list from the data gathering - you'll need a tool to build, and run against that list (or lists if broken out by channel), so you can show the client where they position in the ranks.
You can use a tool like the MOZ (rank tracking utility in PRO) although I find this tedious as you can't build a singular report as easily when compared to something, say like RavenTools (this is another tool my team uses for site rank audits) or AWR (Advanced Web Ranking)
You could also go about getting an independent software like AWR (yearly licenses which can be costly) which isn't cloud based, and I prefer this software over any other. The flexibility of this program is great, and the custom reports are fantastic for moulding as needed to export data in multiple formats. You can take it anywhere, and provided you have an internet connection, run it anytime you like.
Looking over the current KW list they rank for (also looking at Google Webmaster Tools, Bing Webmaster Tools (if you have this setup) is a good place to start Nice call Brian!
you might also want to take that list you extract, and build out an excel file using the MOZ 'keyword analysis and difficulty tool' to map our the competitiveness, and difficutlty score for each keyword, so you can organize them in terms of performance (and attribute that to either short and long tail KW traffic). You'll also extract some nice data through the API from Google on Exact and Broad match phrase search volume
Hope this helps. Cheers.
Rb
-
Wicked answer.
-
As well as looking at the keywords that are sending you traffic, you can also take a look at the SEO queries report in Google Analytics or the Search Queries report in Google Webmaster tools.
This report displays the top 1,000 daily queries (by clicks) that resulted in impressions, clicks and click-throughs to your website
While I'm not sure I find the average ranking position all that helpful, it is possible to spot keywords optimisation opportunities.
-
Thank you kindly, Brian. I figured Analytics might be the best place to start!
-
The best way to do this is to look at your client's analytics application (such as Google Analytics) and look at what keywords they are already receiving traffic on. If they are receiving traffic on a keyword, they must be ranking at least somewhat well, and that will give you a great base to start with for showing them what keywords they rank for. This is by far the easiest and best way to go about this.
Alternatively, you can also use tools like http://search.grader.com/ if they get enough traffic, but be warned that Search Grader does not work very well on sites that do not get much organic search traffic ( < 400 organic search visits/month is a good cutoff)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rank brain and User stats
We have a company that has very good link metrics (much better than competitors), great content, conversions and generates 3x the amount of turnover the other companies do. The issue is we are being challenged on our number one keywords by this competitor selling lower value items to get to 70% of the same amount of customers as us and I feel we can put this down to Rank brain and us having a strong sales force and due to this very few make it back to the websites (30% are new and 70% are repeat and for repeat we have a strong sales force unlike that competitor which catch the reorder before the make it back to the site again) so we lose the ctr, brand etc from the repeat not returning (the competitor only sells though the website so all return) In effect they have 500 customers and we have 200 so Ctr, brand, back to serp would be stronger could this effect the rankings? If you look at it like this Two companies with 500 customers (200 new and 300 repeat) 500 customers to the first all have to order online so 500 customers going back to serps, CTR up due to them searching to get the site up etc 500 customers for the second but 300 (the repeat) go though the sales lines and find the number on the email or agents call them when predicted to order again so never have to go back to the site = 40% less CTR and staying on the site customers
Algorithm Updates | | BobAnderson0 -
Nofolow links drive to losing ranking
Hello there,
Algorithm Updates | | Goran024
I am an owner of mobilnishop website. We selling mobile phones. As you know , new phones coming every few days and they starting to be old after 1-2 years. So I decided to all pages which present old (discontinued) phones make them "noindex". I this way I meant to to focus google on new pages ( for new phones). After 1 year I find a huge losing trafic and key word position on goole. For example, word :
"mobilni telefoni " from 2 place I move to 11. So what I find out is that I LOST LINK JUICE. Is it possible that google does not see given link of my noindex pages? It look that I made auto goal.
Any opinion? Suggest ?0 -
Meta Keyword Tags
What is the word on Meta Keyword Tags? Are they good to have, or bad? Our biggest competitor seems to have them.
Algorithm Updates | | Essential-Pest0 -
What are tips for ranking on Google Maps?
I have another thread going where everyone is saying to keep both the Places profile as well as the Google Plus Local profile I have for my company. I have another person telling me that it has a negative effect to have both accounts at the same time so I'm assuming thats why the listing never comes up on places unless you zoom all the way into the map to the address of the storefront. With that being said, can anyone provide some good tips for ranking first page on google maps? Goole Plus Local - https://plus.google.com/114370561649922317296/about?gl=us&hl=en Google Places - https://plus.google.com/103220086647895058915/about?gl=us&hl=en
Algorithm Updates | | jonnyholt1 -
Dropped off cliff for a partic keyword & can't find out why
At the beginning of Dec we ranked consistently in the top 3 for the keyword 'Suffolk' for the site www.suffolktouristguide.com (apge rank 4, thousands of quality inboud links, site age 5 years +). Since then we've been falling off a cliff and today aren't even in the top 50 for this search term, but most of our othr search terms are unaffected. Our SEOMoz grade remains A for 'Suffolk' and we haven't changed anything in that time that could have had such a material effect (knowingly at least). A similar issue happened to my other site www.suffolkhotelsguide.com back in April and it hasn't recovered despite grade A's on the homepage and key pages. We've checked internal broken links, page download times, external links (used the disavow tool and reconsideration request and got back 'We reviewed your site and found no manual actions by the webspam team that might affect your site's ranking in Google'); etc etc Any thoughts on what I can try next? All suggestions appreciated as I am completely stuck (& have spent a fortune on 'SEO experts' to no effect).
Algorithm Updates | | SarahinSuffolk0 -
Can you help with a few high-level mobile SEO questions?
Rolling out a mobile site for a client and I'm not positive about the following: Do these mobile pages need to be optimized with the same / similar page titles? If we have a product page on the regular site with an optimized title like "Men's Sweaters, Shirts and Ties - Company XYZ", should the mobile version's page have the same title? What if the dev team simply named it "Company XYZ Clothes" and missed the targeted keywords? Does it matter? Along the lines of question 1, isn't there truly just one index and your regular desktop browser version will be used for all ranking factors on both desktop and mobile SERPs? If that regular page indeed ranks well for "men's sweaters" and that term is searched on a mobile device, the visitor will be detected and served up the mobile page version, regardless of its meta tags and authority (say it's on a subdomain, m.example/.com/mens-department/ ), correct? Are meta descriptions necessary for the mobile version? Will the GoogleBot Mobile recognize them or will just the regular version work? Looks like mobile meta descriptions have about 30 less characters. Thanks in advance. Any advice is appreciated. AK
Algorithm Updates | | akim260 -
Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps?http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html
Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps? http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html If so what is the new most important factor?
Algorithm Updates | | AndrewSEO0 -
Keyword Research for Real Estate Industry
I just finished reading the Beginners Guide to SEO at SEOMoz and joined as a Pro Member. I have created a campaign for my new SEO project and feel like I have a good understanding now of on-page optimization. I am going to start fixing title tags and on page content for our top 50 pages and start a new campaign to go after some keywords. Our website is 360dwellings. I am struggling to determine what the best keywords are for us to target. Right now our primary markets are Denver and San Diego, we also display listings for all of Colorado as well. We had originally gone after competitive keywords like "Denver Homes for Sale". What I am learning is that even ranking bottom of page one for that term doesn't bring a ton of traffic. Meanwhile, we rank well for a lot of niche content like "5280 best neighborhoods" "Denver Lofts for Sale" and "Denver Neighborhood Map". My questions is do we completely abandon going after big keywords like 'Denver CO Homes for Sale", and 'Denver Real Estate" and go as far as removing them from title tags? We have pages for every Denver neighborhood like Park Hill and the Highlands, but there is no search data for these searches in Google Keywords. My gut says that if each of those pages ranked for terms like "Denver Highlands Neighborhood Homes for Sale" that it would bring good targeted traffic. Does anyone know of search terms for Real Estate that are low competition but have some search volume? Thanks!
Algorithm Updates | | 360ryan0