301 a strong but under-performing landing page to a new domain?
-
Hi guys,
Our website have a very strong landing page (PA 80, more than 1,000 domains linking) but is currently not ranking at all as the targeted terms are dominated by exact match domains.
We are thinking of redirecting this particular page to a new partial match domain targeting the same keywords.
Is it a good move?
-
Thumbed up Matt and Moosa - I think I'd make sure first that the PA/DA is telling the whole story. PA, for example, doesn't take into account possible Google devaluations or penalties (which we can't really measure). That PA of 80 may be over-estimated for a lot of reasons. It may be that you have a solid link profile, but your on-page targeting is lacking. There are a lot of ways to target without switching to a partial-match domain.
Now, would a partial-match domain help a bit? Probably, for now, but Google seems to be dialing that down slowly (exact-match domains really are too powerful, and are still being abused like crazy). Keep in mind, though, that the 301-redirect does carry risk, and may not transfer all of the link-juice. Also, if you 301-redirect just this one powerful page, it could impact your main site's Domain Authority and potentially harm your other rankings on that site (if that page has a huge concentration of the site's links).
-
Thanks guys for your suggestions. Really appreciate it.
-
My company has the Domain Authority and Page Authority of 80 but we are still not ranking on all the keywords that we should be ranking for… I know the case is not similar but what I want you to understand is the fact that DA or PA is a good way to understand the Authority of your page or domain but this is not everything there are other factors that counts that includes powerful content, social media value and obviously it also depends upon the strategy that websites are following above you and even more...
Redirecting the existing domain to a new domain can be a crazy idea and you might lose the trust of your audience or I would say it is too much depends upon the nature audience.
In the previous company my EX boss did a smart job by building a new unique website ‘website B’ contains similar services as ‘website A’. On ‘website B’ with the logo it says ‘Powered by website A’ and start push the website B with A, audience who had a trust on website A started to believe on B as well and slowly and gradually they move to make website B as their major website… (I would say long but effective process).
I would suggest not to move just like that but try to be slow and effective that should be love by your audience.
-
Hi
I would stick with making your website stronger rather than redirecting to a new partial match domain. I still think that if you work hard and develop excellent content across your site you will win out in the end. You can still improve things and an can I ask what your Domain Authority is currently? Website ranking isn't purely about the authority of a page on the site when it comes to beating exact match domains I have found. Of those 1,000 linking domains do you have some links with decent anchor text from authoritative sites in relation to your targeted terms?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO implications of using Marketing Automation landing pages vs on-site content
Hi there, I'm hoping someone can help here... I'm new to a company where due to the limitations of their Wordpress instance they've been creating what would ordinarily be considered pages in the standard sitemap as landing pages in their Pardot marketing automation platform. The URL subdomain is slightly different. Just wondering if anybody could quickly outline the SEO implications of doing this externally instead of directly on their site? Hope I'm making some sense... Thanks,
Intermediate & Advanced SEO | | philremington
Phil1 -
New site migration (multiple sites into one + new domain)
Hi, I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please. Our company has 3 sites, the main site and 2 sites for different product ranges: BrandProductName.com (main site - DA = 22 raking well for product name) Productname2.com (DA = 10 ranking very well for product name and little competition) BrandProductName3.com (DA = 10 poor ranking) We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently). On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com. So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting. So my questions are: Should I merge the 3 sites into 1 and then changed the domain at a later point? Should I change the domain of the main site first and then merge site 2 and 3 in later? Should I just do it all together? Or based on the data i have provided do you disagree with the plan, what would you recommend? We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready. Any help / advise would be greatly appreciated. Thanks all
Intermediate & Advanced SEO | | csimmo0 -
Indexed Pages Different when I perform a "site:Google.com" site search - why?
My client has an ecommerce website with approx. 300,000 URLs (a lot of these are parameters blocked by the spiders thru meta robots tag). There are 9,000 "true" URLs being submitted to Google Search Console, Google says they are indexing 8,000 of them. Here's the weird part - When I do a "site:website" function search in Google, it says Google is indexing 2.2 million pages on the URL, but I am unable to view past page 14 of the SERPs. It just stops showing results and I don't even get a "the next results are duplicate results" message." What is happening? Why does Google say they are indexing 2.2 million URLs, but then won't show me more than 140 pages they are indexing? Thank you so much for your help, I tried looking for the answer and I know this is the best place to ask!
Intermediate & Advanced SEO | | accpar0 -
Redirecting to a new domain... a second time
Hi all, I help run a website for a history-themed podcast and we just moved it to its second domain in 7 years. We've had very good SEO up until last week, and I'm wondering if I screwed up the way I redirected the domains. It's like this: Originally the site was hosted at "first.com", and it acquired inbound links. However, we then started to host the site on blogger, so we... Redirected the site to "second.blogspot.com". (Thus, 1 --> 2) It stayed here for about 7 years and got lots of traffic. Two weeks ago we moved it off of blogger and into Wordpress, so we 301 redirected everything to... third.com. (Thus, 1 --> 2 --> 3) The redirects worked, and when we Google individual posts, we are now seeing them in Google's index at the new URL. My question: What about the 1--> 2 redirect? There are still lots of links pointing to "first.com". Last week I went into my GoDaddy settings and changed the first redirect, so that first.com now points to third.com. (Thus 1 --> 3, and 2-->3) I was correct in doing that, right? The drop in Google traffic I've seen this past week makes me think that maybe I screwed something up. Should we have kept 1 --> 2 --> 3? (Again, now we have 1-->3 and 2-->3) Thanks for any insights on this! Tom
Intermediate & Advanced SEO | | TomNYC1 -
301 redirecting staff Domain to Company Domain
My colleague owns a domain (A) for about 10 years that he does not use. The domain's content is the same as my company's website (B) content.
Intermediate & Advanced SEO | | khi5
Question: Can I 301 redirect domain A to domain B's homepage or is it better he just closes down his website since this would not be SEO best practices? thank you0 -
Should we move a strong category page, or the whole domain to new domain?
We are debating moving a strong category page (and subcategory, product pages) from our current older domain to a new domain vs just moving the whole domain. The older domain has DA 40+, and the category page has PA 40+. Anyone with experience on how much PR etc will get passed to a virgin domain if we just redirect olddomain/strongcategorypage/ to newdomain.com? If the answer is little to none, we might consider just moving the whole site since the other categories are not that strong anyway. We will use 301 approach either way. Thanks!
Intermediate & Advanced SEO | | Durand0 -
301 redirect subdomain to path and 301 for popular pages
We have very popular pages that have many backlinks. www.chezmaya.com/jeux/game33.htm have so many backlinks and it's very popular. Now If i'm moving this page to a new path like : http://www.chezmaya.com/jeux/component/mtree/Défouloir/Game33/details.html with a 301. Your SEOmoz toolbar is now giving a very low PA:1 and mR:0.00 for this new page. My question is after you crawl my site again would you change the values to what /jeux/game33.htm got before ? We used to have jeux.chezmaya.com and moved to www.chezmaya.com/jeux/
Intermediate & Advanced SEO | | SocialGeekMedia
Same here PA:1 and mR:0.00 for this page. Also Matt Cutts say that Google does transfer the juice from the old page to the new one. I already saw one url changed in a search for puzzle, it's at the same position it was before, but it say's 6 days ago beside. So I wonder if this is temporary and it will move with time? Thanks0 -
How to handle the 301 of a complete domain on URL level
We will be shutting down an old website with many (good) links, since the site has no strategic relevance anymore. We do have many other sites, but none of them has exactly the same content/topic. Nonetheless, I would like to keep the juice and redirect the site to another newer project. However, I want to redirect certain URLs of the old site to probably even different domains, depending on which content matches best with the alternative newer site. Does this make sense? Or would youjust redirect the whole domain to one other domain although they don't really have the same topic And how would you handle the URL redirects if the old site has more than 50k URLs? Because that is the case. Thanks for any advice
Intermediate & Advanced SEO | | Windex0