New site migration (multiple sites into one + new domain)
-
Hi,
I have read so many very helpful guides and experiences from you guys that will greatly help me but I have a few questions please.
Our company has 3 sites, the main site and 2 sites for different product ranges:
- BrandProductName.com (main site - DA = 22 raking well for product name)
- Productname2.com (DA = 10 ranking very well for product name and little competition)
- BrandProductName3.com (DA = 10 poor ranking)
We wish to bring all the sites into one with categories for the 3 different product. The main site is an e-commerece site whereas the other 2 are not (currently).
On top of this as the main domain has one of the product names in it they wish to change the domain to be just Brandname.com.
So the plan is to combine site 2 and 3 into site 1 and change that domain name. As you can imagine this is going to be quite a job. I am fairly happy with the steps required (having read all the guides and migrated many sites in the past) but with the added domain name change this is a little daunting.
So my questions are:
- Should I merge the 3 sites into 1 and then changed the domain at a later point?
- Should I change the domain of the main site first and then merge site 2 and 3 in later?
- Should I just do it all together?
Or based on the data i have provided do you disagree with the plan, what would you recommend?
We are not in a massive rush to complete all of this so we have the time to plan and execute this when we are fully ready.
Any help / advise would be greatly appreciated.
Thanks all
-
I agree with James. Move them all into one carefully & methodically. Start with crawling all the sites and getting a good idea of how many pages you are dealing with & where they would 301 on the new site. Slow and steady amigo.
Good Luck!
G
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain migration via Wordpress - organic still 60% down four months later
Hi guys!Almost four months ago I performed a Wordpress domain migration. Three pet-based sites were migrated into a new pet-based one that incorporated them all - the new site is petskb.com and 240 posts were migrated.The site migration was performed via 301 wildcard re-directs using the .htaccess files in the old domains, which are still in place and working. I also used the site move tool in GSC. Afterwards, I performed an audit of the new site to ensure that all the old urls were being re-directed to the new one, which they were (and are). There have been no manual actions reported in GSC.The results have been very poor. A small few of the articles that were in the top 10 moved over and I quickly claimed the same positions in the new site. Most did not though and still sit >100 in the SERP or absolutely nowhere (or even omitted) using the main keyword.I've created about 60 new articles (using the same SEO analysis I did previously) since that time on the new site and not one of them has ranked <100 in all that time, whereas on the old sites they would initially rank somewhere in the top 50 after a couple of days and work their way up over the months. These new posts haven't moved though. The posts that were published on the new site four months ago are still in the exact same position.So, I've created new content, re-submitted the sitemap and manually requested re-indexing of the posts. Nothing has changed. I've hired SEO's and not one has found any problems with my site or how I performed the migration. Clearly there is a problem though. The original posts that were ranking previously and all the new posts have not moved in the SERP. There were a few spammy links pointing to the new domain but nothing significant, I did disavow these though - no more than on the old sites though.As a test, I created a new post on another domain which has no posts with the same long-tail keyword as one that has been on my new site for almost four months. The one I posted on the new domain out-ranked the one on petskb after just two days.Can anyone help? If you can I will personally travel to where you live and buy you several beers.Thanks,Matt
Intermediate & Advanced SEO | | mattpettitt1 -
Move Pages From One Domain To Another - The SEO Friendly Way
Hi All, One of our clients is a hair salon, that's currently dividing into two separate entities. For over 10 years the hair salon has been for both men and women, but that's now changing. The company is splitting into two, the original website contains pages for both men and women, but will soon only contain pages for women's hairdressing. The problem I have here is that there's probably around 20-30 service pages that get really great, targeted traffic on the men's side. There's a brand new domain for the men's hairdressing company and I'd like to know how you'd go about retaining the SEO value instead of just culling the pages. I'm thinking that we should maybe take the content from the original website, re-write it slightly to match the new brand, add it to the new website and then 301 the pages on the original website across to the new website. Has anyone had any experience in doing something like this before? and will the SEO value move across to the new domain? Also, I'm scared that the internal pages of the new domain may hold more authority than the home page and could cause problems. Any ideas on this would be great.
Intermediate & Advanced SEO | | Townpages0 -
301 process, migration to new domain
Hi all! We have an old site wordpress based, with great ranking and PR 7, called www.europe-internship.com which is going to be migrated into our new Django site www.eurasmus.com (specifically eurasmus.com/en/europe-internships)
Intermediate & Advanced SEO | | Eurasmus.com
The new one is a much more advanced version that we will keep developing. We have been migrating the information already but we are planning to apply the 301s in the next weeks to start passing the SEO value to our new site and traffic. We have all the url structures and everything checked and technically we are ready for it.
Therefore, we are almost ready. I have 2 questions: The new site includes more services, like accommodation, information...not only internships. Therefore, should we point the most relevant urls from our previous site to our home to share the value or just to the internships section? I am afraid that if the bounce rate goes higher from the 301 we could loose some value... 2)Should we point all the urls at the same time to the new site? Home, vacancies, blog pages, etc... or start gradually doing it to see how it goes till we make it to all the pages including the home? The old site still makes some money and I am not sure how quick will be to pass the SEO value, so in the way we may loose few thousand euros...We understand that, but we want to check what would be the best in your opinion. Let me know what you think and your opinion! Thank you in advance!0 -
Moving career site to new URL from main site. Will it hurt SEO for main page?
For one of our clients we are building a career site and putting it under a different URL and hosting service (mainly due to security concerns of hosting it under the same host and domain). almost 100% of the incoming traffic to their current career section (which it is in a sub-folder) receives traffic for branded keywords (brand + job/career/employment), that is, there are no job position specific keywords. The client is now worried that after moving the site, the inbound traffic to the main site will be severely affected as well as the SERP results. My questions are, will the non-career related SERPs be affected? I don't see how will they be but I could be wrong If no, how could we reassure her that the SEO to the main site wont be affected? are there any case studies of a similar case (splitting part of the website under a new URL and hosting service?) Thank you for your help. PS: this is my first post so please forgive me if this has been asked before. I could not find a good response.
Intermediate & Advanced SEO | | rflores0 -
Working to Start an Shopping Idea Site - Which Totally Based On Scraping product from Ecom. How Quickly I should Add products and categories in this new domain.
How Quickly I should Add products and categories in this new domain. We are going to start its promotional by google adwords and facebook. I worrying about 10000's of product pages. kindly guide me.
Intermediate & Advanced SEO | | innovatebizz0 -
Bad site migration - what to do!
Hi Mozzers - I'm just looking at a site which has been damaged by a very poor site migration. Basically, the old URLs were 301'd to a page on the new website (not a 404) telling everyone the page no longer existed. They did not 301 old pages to equivalent new pages. So I just checked Google WMT and saw 1,000 crawl errors - basically the old URLs. This migration was done back in February, since when traffic to the website has never recovered. Should I fix this now? Is it worth implementing the correct 301s now, after such a timelapse?
Intermediate & Advanced SEO | | McTaggart0 -
Does it make sense to combine multiple news sites under one domain?
My company operates multiple news site brands across several markets and typically operates one website per market/brand. We've been advised that in the case of one of the newer markets, where each brand might only be publishing 3 articles a week, that combining all that market's brands under one domain will drive higher traffic from search because Google values higher article flow. Getting this done will be a lot of work. Is the juice worth the squeeze? And assuming we get the UX right and execute 301 redirects correctly, are there major risks to search traffic?
Intermediate & Advanced SEO | | AlecD0 -
How to set up something that might let visitors the possibility to shift from one domain to the other?
hi experts of seo,
Intermediate & Advanced SEO | | guidoboem
could you help me to set up my multilanguage site? WHAT'S HAPPENED
we are translating our site and we have to DECIDE the best technical solution for us SEO target:
we haven't decided yet, anyway we are going to try to be ranked in other countries, especially in emergent countries FINALLY we select the different domain strategy ( .it domain for the italian and .com for the english ) so what are my questions?
how to make them linking without having seo problem, maybe with a intro page ?
and how to set up something that might let visitors the possibility to shift from one to the other? thank you very much Guido0