What would you do with virtually unlimited quality content?
-
Hi All,
We have a site with over 6000 products, several hundred category pages, numerous brand landing pages etc etc.
As part of an ever expanding SEO team we have a number of article/content writers that are writing QUALITY content. Because we are in the cooking/cookware/kitchenware niche, these articles are on a range of subjects. E.g. recipes, how to clean products, getting the best out of products, differences between brands and styles, seasonal trends etc etc.
We currently have a dedicated blog that is a completely different URL to our ecommerce site, a number of smaller blogs that are quite spammy but rank well for certain terms that are all interlinked in a random way (hey, don't hate me), buying guides, all the usual social media accounts etc. We also sponsor a number of quality external cooking blogs that link back to our site when we give them products to review.
My question is, how would you best use this content? We are looking at starting our own blog hosted on our ecommerce domain as well (the one on the other domain is OK, but our new blog will have awesome content).
Any suggestions would be very helpful.
Thanks!
-
Unlimited QUALITY content? That makes me salivate.
Be sure that each new piece of content is going to do at least one if these things: get you out in the SERPs for new keywords, provide information that visitors are interested in, be a magnet for social attention and links.
The cooking niche is enormous. However, I personally would not give one page of QUALITY content those "smaller blogs, buying guides and social media accounts" especially if they are "interlinked in a random way".
I would put all of my energy into building a fortress instead of building a lot of hotdog stands out yonder.
-
Hi Brad,
I'd love to have all these loads of quality content for our site. However, there is a limit to what you can use to rank. Suppose you move your blog to your ecommerce domain (which I think is a good idea), you suddenly have a lot of pages on this website. Combine this with the 6000 product and category pages you speak about, and you might just have too many pages to rank properly.
With a site this big you need a perfect internal linking structure:
-
If you spread you linkjuice too thin you might see your rankings drop, I've seen that happen before. Make sure that your authority grows along with your content, and that google can keep up indexing everything.
-
See what pages could potentially rank for high volume and competitive terms, and make sure that they get lot's of linkjuice. Longtail is great but you might want to rank for some high volume keywords as well!
Keep up the good work!
Sven Witteveen
Expand Online
-
-
Hi Brad, it sounds like you are doing everything right, you can't get much better than quality content. My question for you is: If you have the quality domains, blog and articles do you even need the "Spammy" blogs? I would do away with the spammy blogs and rather add the a blog of quality content to your e-commerce site. This will add value to your primary e-commerce domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Get Free High Quality Backlinks To my Blog
hello, i would like to get quality backlinks to my blog youtubewala.com , anyone please suggest me to bet backlinks to my site. my web site is related to youtube to mp3, youtube to mp4 , online youtube video mp3 converter
Link Building | | vidi03940 -
I earned some high-quality backlinks, but the target page's ranking is not improving. Why?
Within the last three months, I acquired five .EDU backlinks and two editorial links to a page ranking for a competitive keyword. After the first few links came through, the page jumped from #15 to #7. It stayed there with minor fluctuations for a couple weeks. I earned a couple more good links, and the page fell as far as #44. It has recovered a bit then, but has not returned to the first page. It is worth noting that the .EDU links were achieved by sponsoring university programs. Could Google possibly be recognizing this as a link scheme? Are the links being earned too quickly? I don't believe it could be either, as the links reside on high quality, trustworthy sites and there wasn't a sudden major influx of them. Thank you for your insight! Also, I think my username tricked Moz into thinking I'm a staffer. Not the case!
Link Building | | StevenLevine0 -
Content Now
This is a general question, I was wondering if anybody had used content now before, either for content writing or link building. I've had them mentioned to me by a manager but would like to hear the opinions of others too. Has anybody used anything similar for creating content at all? Thanks
Link Building | | onlinechester0 -
Bad links or poor content?
Hi all I have a meeting with our seo company tomorrow.... Our sites have dropped considerably for our main keywords. My opinion is that the links that have been built for us have focused on too few anchor text and many "money making" keywords. Also to deep pages rather than the home page. They are saying it's poor content (I guess they would). We copyscape check all content before putting live. Has anyone any evidence I could present to them to back up my argument?
Link Building | | jj34340 -
Deciding on anchor text for content-based backlinks
So you have a decent blog on the other side of the world ready and willing to work with you. Their content relates to your industry, and you're going to be allocated a lovely page of content, once a week, with a link or two back to your site. Do you think anchor text is still as important in May 2012 as everyone said it was three years ago? How do you determine what anchor text to have based on your answer to the question above?
Link Building | | Martin_S0 -
What are the best Content Syndication services?
Hi, I'm still trying to find the best methods to drive more traffic to my site ( geotherm.co.hu). Now I'm experimenting with Content Syndication, but yet I don't have any experience. Which are the best services? Are three sites that I should avoid?
Link Building | | joo0 -
The quality of links is measured by website relevancy to my business?
In Open Site Explorer links are being valued with Domain Authority and page Authority. My question is if you measure somehow the relevancy of the website with the business of the website to which the links are going? I have learned that an important part of the value of links is the relevancy of the website with my business. I am seeing for example a link from a children website to a car related website as very much valued. I dont see very much relevancy with both so I wonder you take this into account.
Link Building | | ceesie0