Internal linking with Old Content
-
Hello,
I have a sports website in which users write their opinions about the sporting events that take place every day throughout the year.
Each of these sporting events generates a new page or URL indicating the match with date. For example: www.domain.com/baseball/boston-v-yankees-04-24-2012-1234.html
The teams face several times a year, and each match creates a different URL or page.
I would like to link old pages to new pages and vice versa.
How would you recommend these pages to be linked? Linking them to each other or linking old pages to new pages that are generated or otherwise?
I would appreciate your orientation and help in this case.
Thank you.
-
Norberto,
It would be great if you could leave a link to your site so I could see your current navigation.
You could categorise the pages based on the team therefore all pages relating to a particular team would be interlinked with one another. As Alan recommended if running WordPress a plugin such as YARRP will help to link related pages together automatically based on content, tags and categories.
But linking your pages will help to flow link juice from old to new pages and help users navigate to related stories and fixtures.
-
Hello Norberto, Please check your link -that one is broken Here is what I do in our newspaper Within some stories, we have links to other relevant stories or to other pages, by linking internal text. For example, there is a page about Ban Kim Moon and we link to that. If a story refers to a previous story, for example it is a story about the fighting in Syria, we might link to the story about Kofi Annan making the announcement of the ceasefire agreement. After the story ends, there might be a few links to relevant stories, that we didn't link within the story. If you use Wordpress for your site, there are some really good plugins that can help. We don't use Wordpress, so I don't remember the name, but I think the best one is called Yet Another Related Page plugin
So you could list the other pages as though they are a threaded group of related items
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you be penalised in Google for excessive internal keyword linking?
I have an online shop and 3 blogs (with different topics) all set up on sub-domains (for security reasons, don't want Word Press installed in the same hosting space as my shop in case one gets hacked). I have been on the front page of Google for a keyword, lets say 'widgets' for months now. I have been writing blogs about 'widgets', probably about 1/4 of all my blog posts are linking to the 'widgets' page in my shop. I write maybe 1-2 blogs a week, so it's not excessive. This morning I have woken to fine that the widgets page in my shop has vanished from Google's index. So typing in 'widgets' brings up nothing. It hasn't dropped in the rankings, it's just vanished. A few weeks ago I ranked 3 or 4. Then I dropped to about 6. A couple of days ago, i jumped back up to 5 and now it's vanished. If you type in 'buy widgets', or 'widgets online' or 'widgets australia', I have the #1 spot for all those, but for 'widgets', I just don't exist anymore. Could I have been penalised for writing too many posts and keyword linking internally? They're not keyword stuffed and they're well written. I just don't understand what's happened. Right now I"m freaking out about blogging and putting internal links on my website.
Technical SEO | | sparrowdog0 -
Quality links are beneficial, but are neutral links detrimental?
So obviously a link profile featuring quality / authoritative / relavant in-bound links is preferable, but here's my question: If I'm starting work on a brand new domain, should I build links that one would consider neutral (i.e. from a non-spammy, but unrelated site) or should I not bother and only focus on quality links? Thanks
Technical SEO | | underscorelive0 -
How to protect against duplicate content?
I just discovered that my company's 'dev website' (which mirrors our actual website, but which is where we add content before we put new content to our actual website) is being indexed by Google. My first thought is that I should add a rel=canonical tag to the actual website, so that Google knows that this duplicate content from the dev site is to be ignored. Is that the right move? Are there other things I should do? Thanks!
Technical SEO | | williammarlow0 -
Tips and duplicate content
Hello, we have a search site that offers tips to help with search/find. These tips are organized on the site in xml format with commas... of course the search parameters are duplicated in the xml so that we have a number of tips for each search parameter. For example if the parameter is "dining room" we might have 35 pieces of advice - all less than a tweet long. My question - will I be penalized for keyword stuffing - how can I avoid this?
Technical SEO | | acraigi0 -
New Website, New URL, New Content - What do we do with the old site? Are 301's the only option?
We've just built a new site for a client. They were adamant on changing the url. The new site is entirely new content, however the subject mater is the same. Some pages are even titled very similarly. Is is advisable to keep the old site running, and link it to the new site? Permanently, or temporarily? Do we simply place redirects from the old site the new? Old site was 30 pages, new site is 80 pages. So redirects won't be available to all the new pages. It seems a shame to trash the old site, it is getting some good traffic, and the content - although outdated is unique and of a high quality. Old url is 4+ yrs old, the new url is new. Some enlightened opinions would be greatly welcomed. Thanks
Technical SEO | | MarketsOnline0 -
Does turning website content into PDFs for document sharing sites cause duplicate content?
Website content is 9 tutorials published to unique urls with a contents page linking to each lesson. If I make a PDF version for distribution of document sharing websites, will it create a duplicate content issue? The objective is to get a half decent link, traffic to supplementary opt-in downloads.
Technical SEO | | designquotes0 -
Nofollow link passing link juice
Can a link which is nofollwed pass link juice ? Please see the discussion at - http://www.seomoz.org/q/if-multiple-links-on-a-page-point-to-the-same-url-and-one-of-them-is-no-followed-does-that-impact-the-one-that-isn-t
Technical SEO | | seoug_20050 -
Duplicate content
This is just a quickie: On one of my campaigns in SEOmoz I have 151 duplicate page content issues! Ouch! On analysis the site in question has duplicated every URL with "en" e.g http://www.domainname.com/en/Fashion/Mulberry/SpringSummer-2010/ http://www.domainname.com/Fashion/Mulberry/SpringSummer-2010/ Personally my thoughts are that are rel = canonical will sort this issue, but before I ask our dev team to add this, and get various excuses why they can't I wanted to double check i am correct in my thinking? Thanks in advance for your time
Technical SEO | | Yozzer0