Fresh set of eyes on this page please. Why isn't it ranking?
-
Morning all, I'd really appreciate it if you could take a quick look at this page and see if I'm missing something here.
The targeted keyword (wedding favours) is pretty competitive and the rank had been slowly improving until recently and we've now slipped to 25th on Google UK. I've added a "Pay with a tweet" button for our eBook which has been pretty well received (around 100 downloads) so far so the social side is better than our competition.
I've also written a few guest blogs with links back to the page from a variety of sources.
Here is the page analysis on OSE.
If you could take a quick look and let me know if I'm missing anything here, it would be most appreciated!
Thanks in advance.
-
Hi Brendan,
Are you still having difficulties with this thread or have we managed to solve the issue you've been having?
-
I don't think having a subdomain is a problem in itself, but the problem is that the internal URLs are relative and so is the canonical link, and if someone gets a shop URL and removes shop or replaces it with www or a browser mishandles it, then you will end up with people getting 404 errors.
At the very least, whatever is handling the www side, if it gets a shop URL, it should 301 to the shop.
Whatever it was that Ben and I drank, it isn't good for us.
Favours it is.
Your H1 has spurious whitespace:
<h1> Wedding Favoursh1>
-
Personally I don't see a problem with the shop being on a sub-domain if I'm honest, long as you have good pages on /www.confetti.co.uk with a logical heading structure and good keyword usage in the page then it should be fine.
-
Thanks for the replies guys. Unless I'm going crazy here, the H1 tag is for wedding favours and not wedding flowers.
I take your point about the canonical link. Unfortunately this is an issue with our CMS which I'm looking to resolve shortly. Do you think that could be one reason for the ranking?
I also completely agree with you on the sub domain issue. It's something I want to resolve in the long term but in the short term, it's not really an option I'm afraid.
Thanks again guys.
-
Good answer Alan. Sadly I posted a reply before going to work and didn't have much time for a really in-depth look so I provided (what I thought) was a good on-page starting point.
I agree with your comments and would say this is probably another good reason for the poor rankings.
-
Brendan,
yes, what Ben said, plus, if you want to rank for wedding favours, then not having it in the H1 isn't helping you.
You are #15 for Wedding Flowers - which is most important to you?
Your Canonical tag is relative, which is allowed, but an absolute path leaves no room for misinterpretation.
Plus, you have a big problem:
You have shop.website and www.website and if you try the www version of that URL you get a page not found, so you are throwing away traffic.
Your system needs to be smart enough to realise that is a shop URL and do a 301 redirect.
- and this is the reason you really need the canonical URl to be absolute.
-
One thing I would say is that the on-page seo could be improved. Your main heading
is "Wedding Flowers" and there are no h2 tags on the page. I would recommend that you use
tags for the products like
Favour Bags
or
Seed Wedding Favours
that will give google a bit more to play with.
You might want to add a 2-3 line description of what the products are to entice people to click through to view the product page, this would allow you to potentially bold keywords or at least provide more textual content for search engines to use to rank that page.
You can add more keywords into the title and alt text of the images, but its good to see you're using the alt and title tags, most people forget that!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the weirdest way you've gotten a link?
I'm looking for some left-field and interesting ways you guys have attacked link building
Link Building | | Tug-Agency0 -
I earned some high-quality backlinks, but the target page's ranking is not improving. Why?
Within the last three months, I acquired five .EDU backlinks and two editorial links to a page ranking for a competitive keyword. After the first few links came through, the page jumped from #15 to #7. It stayed there with minor fluctuations for a couple weeks. I earned a couple more good links, and the page fell as far as #44. It has recovered a bit then, but has not returned to the first page. It is worth noting that the .EDU links were achieved by sponsoring university programs. Could Google possibly be recognizing this as a link scheme? Are the links being earned too quickly? I don't believe it could be either, as the links reside on high quality, trustworthy sites and there wasn't a sudden major influx of them. Thank you for your insight! Also, I think my username tricked Moz into thinking I'm a staffer. Not the case!
Link Building | | StevenLevine0 -
Does having '?search' in a URL affect the page quality?
In our Costume Themes category on our website, http://www.costumedirect.com.au/themes/, the links direct to search pages with URLs containing the term '?search'. For example, the 'Edward Scissorhands' link directs to http://www.costumedirect.com.au/search.php?search_query=edward. Will the question mark and 'search' in our URL affect the page quality and rankings? Thank you.
Link Building | | CostumeD0 -
HELP! Google is penalizing me and I can't figure out why.
I've come to the conclusion Google is definitely penalizing me for the keword "sensaphone" and I cannot figure out why. I've checked back links etc. and I don't see anything that would raise a flag. We rate very well in Bing etc. for the same keyword, but in Google SERP's will be on the 3rd or later page. Our domain is - www.absoluteautomation.com - any ideas?
Link Building | | absoauto1 -
Page Indexed?
Hello I register to berkly forum and put my link on my signature. but this link doesn't calculate for my website? Is this page indexable? http://opensees.berkeley.edu/community/viewtopic.php?f=6&t=30350
Link Building | | allyunit0 -
Am I using my Blog properly? -- Advice Please
Hello... I am just looking for some feedback in regards to the blog on my website. I am using the blog to create unique and fresh content, hoping that it will in turn help my site attract visitors and better rankings... My question is, does each post have to be at least 500 words or is a 300 word post fine? I do put hyperlinks back to the correlating pages on the site inside each of these posts, just wanted some feedback on if everything i write needs to be roughly 500 words..... Here is my blog if you want to take a look at what I've been doing and provide any feedback..... thanks!
Link Building | | Prime850 -
Huge increase in rank ..
Hi Today I went from 8th to 1st place for my main keywork ( barneklær) childrens clothing in norwegian . Ive been trying to link build regularly. Last couple of weeks ive gotten links from a few catalogues and some blogs and I by no means expected a rank increase like this. Ive tried to look them up to understand why this happened - but i cant understand it. Any ideas as to how i can find out. I just dont want to drop 7 spots again without knowing what happened .. Sites URL www.epleskrinet.no if that can help . Thanks Dan Lærum
Link Building | | danlae0 -
My google rankings went down
I've been working with a company to get some incoming links since April 2011. We are targeting only 2 keywords. For one keyword I was ranked number 1 until a couple of weeks ago. In fact, most of my rankings went down including those keywords that the company was not working on. They are writing 5 articles per month and posting them to their proprietary network. Could those backlinks could harmed my rankings?
Link Building | | cardif0