How would you optimize a news site with no defined keywords in mind
-
Hi I have setup a news site giving young writers a (paid) place to write mobbly.com but I want to promote it.
there is no specific keyword apart from the top of the individual article
should I choose some or just let each article do its own thing
any advice would be greatly appreciated
-
Jimmy,
I would say Anthony's second direction would be the route I would go. If you are paying your writers, ultimately your goal is to get some ROI somewhere down the line, right ?
Although people will search for journalism freelance writers ect, when you search for journalism or freelance writers you get job postings. You really want to build your subscriber base and readers and not attract more writers.
Ranking for keywords like news is probably harder to rank but if and when you do, I think you'll be better off for it.
S&M
-
Jimmy, as Anthony says, you need to be careful about who you are targeting.
You want writers but you shouldn't be trying to attract them to the main news pages. Those are to attract readers. There should be a separate page to attract writers, otherwise you will attract writers but no readers.
My writers page does well, even though I've never really optimized it.
For stories, your keyword or theme will be in the headline and title. Make headlines short and snappy. Don't bury the lead, make sure the story covers the theme and wrap up at the end. Hints, in the form of subheads work well. So do relevant pictures (make sure you have rights to them)
-
Two directions I'd go:
If you're looking to attract young writers:
Journalism, Freelance Writing, etc
If you're looking to attract readers:
News, Entertainment News, Opinions, Columns, Blog, etc.
You're looking at very broad keywords, and you're right, the individual article pages won't really require much keyword optimization. However for your home page and root domain in general, you should do some research about what phrases readers or freelance writers search for when submitting or reading news, and concentrate on those.
Hope this helps.
Thanks,
Anthony
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to break the news to a client?
I have been hired to work with a dating website to help with some SEO. The website itself is in a lot of trouble from an SEO standpoint. I have been working on a plan with them for how to fix their problems. They are currently averaging 1.6k unique users a month and wants to get to 50k in 3 months and 200k in 6 months. This seems entirely unreasonable without spending a lot of money on SEM/Social/Other marketing avenues.
On-Page Optimization | | HashtagHustler0 -
Is this keyword stuffing or best practice?
I'm a psychotherapist here in California. Its common practice for people to say "counseling and therapy" on their websites. Although the two are technically different, most people consider them to be synonyms. Do you think google would consider this practice to be keyword stuffing? Also, I am making a page for the forms I need people to fill out before they see me. Do you think it is bad to list links to the forms like this:
On-Page Optimization | | joebordersmft
-counseling / therapy intake form
-informed consent for counseling / therapy
as opposed to
-intake form
-informed consent
.....I think this falls under the idea that readability is important. I'm just really struggling because recently google decided my main keywords are things that have very little to do with therapy/counseling.0 -
SEO audit on a beta site
HI there, Is there much point conducting an SEO site audit on a site that has not yet launched and is protected behind a login? Presumably none of the usual SEO tools (Moz, Screaming Frog etc) can crawl this site becuase it is all locked behind a login. Would it be better to launch it and then do a site audit? Thanks
On-Page Optimization | | CosiCrawley0 -
How do you find out all the keywords Google is ranking you for?
Hello, Is there anyway of finding out all the keywords that Google is currently ranking our website for so that we can then build on those keyword positions? Many thanks,
On-Page Optimization | | mblsolutions0 -
Multiple Organization Schema on the same site
I creating a preferred supplier list on my site and wanted to use the Organization Schema for the company details. Is there a issue with having more than one org schema on the same site? or should I just use the one for my company. Thanks in advance
On-Page Optimization | | gregdicksonuk1 -
One Page Website vs. Multipage Site, if you want to target one specific Keyword only.
Hello! suppose I want to start a website about, let's say spray adhesives. My aim is to rank on the first page for the keyword "spray adhesive". I don't care about my ranking on more specific keywords like "Tesa spray adhesive" or "3M spray adhesive". My ranking for more general keywords like "glue" is unimportant, too. So I thought about creating a single-page website, that writes about spray adhesives, the pros & cons of every manufacturer, and shows the best discounts for spray adhesives. Each section can be accessed through a top-navigation, that links via anchors to the individual sections. The page will be updated every day On the other hand, i could create a blog and write an article for every specific spray adhesive. So I would have a home page that lists the latest articles for every product, with titles like "3M spray adhesive CreativeMount", "3M spray adhesive SprayMount", "Tesa Spray adhesive" ... I will write one article every day What do you think would be the better strategy? Is there a risk to create competing articles for the keyword "spray adhesive" and thus rank lower if I go with the blog strategy? On the other hand, does google rate singe-page websites lower, because google thinks those websites are less valuable than websites with many pages for the same topic? Thank you ver much for you help in advance!
On-Page Optimization | | MGMT0 -
KeyWord Density?
What is an acceptable density for a keyword? It's wise to push it as close to spam without sacrificing user experience, correct? I read an article on SeoMoz (outdated I think) that mentioned 6%. If it's a keyword phrase, do you have to make sure you don't go over the density level of a particular word in the phrase. If it's a three word phrase, do you have to not use any one word more than X% or just monitor the exact keyword.
On-Page Optimization | | JML11791 -
Optimization for pages with lists of data
I am looking for some ideas on what best practices are for pages that contain lists similar to this page: http://www.backcountrysecrets.com/outdoor-sport/15/places-to-swim-and-swimming-holes.aspx Is it better to break up the list into seperate pages of 25 listings or keep everything on the same page?
On-Page Optimization | | kadesmith0