Best way to create deep links - Building links to inner pages
-
I am looking for a cost effective way to rank 30 inner pages, which are all low competition, long tail keywords.
What type of links are the best for this type of project, social bookmarks, article marketing, high pr links, etc....
Also who would be good to hire for this type of project?
-
That's a pretty broad question, but two tactics that would work best, although by no means unknown, are internal linking and guest posting.
Internal linking is basic, yet so freakin effective. Everyone says you should, but few actually do it correctly. Hopefully you have a blog. When posting about anything, and I mean anything, tie in those pages to your conversation. Don't just randomly link to them, but make sure you steer the convo towards the topic of those pages so you can link naturally to them. (And yes, internal links work. One of my client's competitors is ranking #1 for a money term that ranks solely on internal links. Frustrating, yes, but more importantly, learn from it.)
Guest blogging is great in this instance because you're going for 30 different pages, which means you need multiple links from a single opportunity. In most guest posts you usually get at least two links in the bio, which you can use for any of those 30 pages, but like when doing internal linking on your blog, make sure you tie some of those pages into what you're writing about in the bulk of your post. For example, if one of your pages has some great information on biking helmet X, and in your post you're talking about biking, make sure you start talking about the different options you have for helmets, and say that one of these options is helmet X (which you link to). The blogger won't have a problem with this because it's on topic & relevant.
Hope this helps! By no means is this comprehensive. You can go a number of directions, but since you're building links to a bulk number of pages, these two tactics would be the most efficient.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to start building links without paying for them?
I am starting new websites for my clients and want to know where to start. I understand that rich, engaging content gets links naturally, but how do we get links to rich content that noone has ever seen?
Link Building | | Prestonp0 -
Best way to regular check backlinks & identify low quality and spammy links?
Previously my site was under manual penalty and then 80% of the links i removed and my penalty lifted. ( I am talking about 1 year before) Now i have few queries - What is the best way to regular check backlinks? what to do if a spammy link appears What to do about directories that link to us What to do with old links that are not good quality Now I have to check number of links and quality of links of website so which is the best method check? Thanks! dev
Link Building | | devdan0 -
Best Way to Market a White Paper
Hello everyone, I had to write a white paper for an entirely different purpose than to drive links, but it did come out very well and I think it would be a fantastic tool in my SEO efforts. What do you guys think is the best way to market a white paper? Obviously I will let our email subscribers know about it and place a link to it in a prominent place on the website, but if anyone has any extra ideas, I would love to hear them. Also, what is the best way to host it? Taking the Moz beginners guide for example, I would love to just put it on my server like http://static.seomoz.org/files/SEOmoz-The-Beginners-Guide-To-SEO-2012.pdf but is it necessary that I make it web-friendly like http://moz.com/beginners-guide-to-seo? Can the former do anything for SEO? What if there are links to and from the site? Any advice would be great. Thanks
Link Building | | CleanEdisonInc0 -
Link Building Tactic Advice
Today, a link builder contacted us, and in exchange for a link to his site he will be willing to give us a blog post on his sites.. The sites he is willing to give us a Blog post/links on are all around PA 25 and DA 25.. The site he wants us to link to has a DA of 78 Can someone advise us on any positives or negatives. on positing on his lower quality sites in exchange for links to his quality site.. Should we go ahead and partner with them ?
Link Building | | 365ToursSafaris0 -
Creating your own blog for back linking to your site
Our competitor seems to be linked to a blog that they have created themselves. From an SEO perspective is it worthwhile creating a blog that is related to your particular industry and then only including links back to your site. Also is there any way to upload ,articles etc automatically to the blog to cut down on the people hours involved in updating content?
Link Building | | Hardley10 -
Most effective method for link building?
From your experience, what have you found to be the most effective method for link building? It's starting to look like the only way to receive good links is by writing great content or offering great services and allowing the links to come in naturally (which is obviously the most important thing anway), but are there still any effective methods of getting valuable links through link building, apart from having personal connections and relationships with site owners?
Link Building | | eli.boda0 -
What is the best way to seek out good incoming links?
I get "form letter" type requests for links all the time from companies whose product has absolutely no relationship to mine. I always decline them. But I really want to build up link juice, and I'm wondering how to begin. Is the "form letter" all right to send or should it be more personal? I sell tablecloths; I assume I should go to home decor companies? Thanks in advance!
Link Building | | go4linens0