Best way to regular check backlinks & identify low quality and spammy links?
-
Previously my site was under manual penalty and then 80% of the links i removed and my penalty lifted. ( I am talking about 1 year before)
Now i have few queries -
- What is the best way to regular check backlinks?
- what to do if a spammy link appears
- What to do about directories that link to us
- What to do with old links that are not good quality
- Now I have to check number of links and quality of links of website so which is the best method check?
Thanks!
dev
-
1) What is the best way to regular check backlinks?
Depends on your "style" you can use the following tools -
- Majestic SEO
- Ahref
- Open site explorer
- Google Webmaster tools
- All of the above
2) what to do if a spammy link appears
Firstly ensure it is "spammy" sometimes links are seen to be spammy when they are not (it might just be a customer with a blog who really wants to say how great your brand it but they can't create a great looking website)
if you are sure they are spammy though you can either drop the webmaster an email and ask them to either remove the link or change it to a no-follow link or you can disavow the link, you can also do both (which i recommend). Remember No-follow link - no worries.
3) What to do about directories that link to us
Directories are not all bad, if they are in your niche and are helping really users find you then they are fine but if you are not sure try the above advice (point 2)
4) What to do with old links that are not good quality
Remember a website is diverse it is meant to have low and high quality links and everything in between. If a website only has high quality it can look suspicious so unless they are spam so long as they are in the right niche and on point with your site they are fine.
5) Now I have to check number of links and quality of links of website so which is the best method check?
See point 1. I would also recommend things like the Moz tool bar for a "at a glance" look of things. Look into Moz Page & domain authority or Majestic trust and citation flow etc. each brand has their own version which can help you judge a websites authority.
Hope that helps.
-
Dev,
- What is the best way to regular check backlinks?
Open site explorer and or program called screaming frog.
- what to do if a spammy link appears
There are a few tactics with not just only disavow angle, but also reaching out to the webmaster and using a few tactics I have come up with to get them into removing it.
- What to do about directories that link to us
Same thing, reaching out to webmaster and using some tactics. ( If you want, reach out to me personally and I can share a few, but they took me years to perfect )
- What to do with old links that are not good quality
If they are not spammy and are just low quality, I would recommend just keeping them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
External links - link to third party sites
Greetings! Actually, got an doubt on linking to external site. The thing, i have working for roof marketers site. They have covered roof products. Each of the products have a page along with major keyword. Actually, i do link from other pages[internally]. Meaning,if i see any main keywords in different page then will link that to corresponding page/product[internally].This is what i am doing to get page rank. Now, my doubt. Some of the pages are having link with main keywords which directs to the third party site those who are really producing the products. But, i remove the third party-link which has with main keywords. Since already the site/my client site having pages for that main keywords. But client really want that link. meaning the links which they have given to direct to third party[product producer] site. So what should i do at this case. Can i just past RAW link like [http://www.thirdpartysite.com] or what do i do. But my client wants that link to be in content area. Hope you would understand my long explanation and case Please help us. Thank you
Link Building | | Webworld_Norway0 -
Best Back Links (paid/unpaid) Real Estate
Where can I get the best backlinks for Real Estate? I don't care if it is paid/unpaid. As long as it's not the kind of paid link Google would go after. Paid directories are A OK. Please help 🙂 Keywords: property management, vacation rentals, real estate, real estate agent, realtors
Link Building | | JML11790 -
How might Google differentiate between an artificial link exchange and partners linking to each other?
Hi, All! Artificial link exchanges (contacting a vaguely connected site and requesting to exchange links to increase your PR) is, as far as I know, considered an outdated, not-so-smart technique, as Google might devalue them. Yet, for real business partners to exchange links seems to be an entirely accepted and encouraged technique. While that would be intuitive to a human who's viewing the pages. how might Google detect when two sites that link to each other are linking because they are trusted business associates (valuable) as opposed to when they are doing a link exchange (devalued)? Thanks! Aviva
Link Building | | debi_zyx0 -
Which link should I use for link building?
I have an article which have high rank on Google. But recent, I use mod rewrite url so this article have new url. old: mywebsite.com/c1/p-1 new: mywebsite.com/c-e/p-1 Now, google is indexing old url. I want to ask when I build linking to my site, which link should I use for link building? I should build linking for new url or old url. Thanks
Link Building | | sonzin13040 -
What Ways Can I Identify My Link Audience For My Linkable Asset
What Ways Can I Identify My Link Audience For My Linkable Asset- I am offering a free report to home owners ! This is my linkable asset that I personally created. How do I identify my link bait target audience who would link to this free report What tools can i use to help me identify them What query opertors can i use to help me find them How can i use OSE to help me identify them - can OSE help me identify competitors offering similar reports and how is linking to them I
Link Building | | helpwanted0 -
What is the best way to make sure competitors or others aren't buying links on my sites behalf to penalize us?
Is there a good way to do this? Does the Open Site Explorer have an ability to screen by when the link was found, or help by picking up on potentially shady links? Thanks much..
Link Building | | jim_shook0 -
Is there any reason why a link within an <area> tag would not be counted as correct backlink?
Is there any reason why a link within an <area> tag would not be counted as correct backlink? In this example there is no <a> tag, so will this still be considered a link?</a>
Link Building | | MiroAsh0 -
Changing Category Names in Wordpress Blog & Inbound Links
I'm working on a wordpress blog, /www.athleticfoodie.com, and I'd like to change the names of the categories so that I include keywords. If I change the current category name of "Healthy Recipes" to "Recipes for Athletes" will I lose the inbound links associated with the category and/or posts? Is there a way to prevent this?
Link Building | | EricVallee340