Do non-spammy authoritative press release sites exist?
-
Hi there,
To help get news out about our business and increase brand awareness, I am considering doing the occasional press release. However doing research on new SEO client backlinks there seem to be a lot of poor quality, spammy press release sites.
So I would appreciate some opinions on decent sites please. Obviously we wouldn't be 'article marketing' so only new unique posts would be put out there and not in duplicates either - so one press release to one site etc.
Also just curious as to whether this still works for SEO? But this is a secondary concern, because the activity would be for brand awareness - so avoiding rubbish sites will save us time, effort and potential damage.
Thanks in advance!
-
yes
-
Thanks to you all for your feedback it's appreciated!
-
Thanks - dealing with press is something new for us so it's good to get some ideas/feedback.
-
Thanks I will see if there's a good local/industry source that may be more beneficial. Thanks!
-
HARO as in Help-a-Reporter Out?
-
prweb.com is a decent pr site. There is a possibility that you can get a link from yahoo news and other big websites. Regarding SEO benefit, it will be temporary as your press release will get archived pretty quickly because of large volume of new press releases being published daily. You should also use HARO for branding purpose.
-
Agreed, I would forget the SEO value of the link. I would pay more to your top regional PR firm to do a fantastic release that journos might actually pick up.
-
I dont think it works, if anyone can do it, then it more than likly is a waste of time.
but if you can find a industry web site where you can post it, then that may be different, but any places that says post your press release here, then i would say no it have much benifit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best review sites for SaaS vendor
My client is a SaaS developer and I would like to begin some review acquisition activity. Just wondering if there is any knowledge out there with regards to what review sites google scrapes or uses as an indicator for such products (Yelp and Yellow pages not too helpful in this scenario). I have narrowed down Capterra, G2 Crowd and GetApp as having a good following - but any insights would be much appreciated.
Branding | | P.Myers0 -
Backlinks in PDF's created on my site causing algo demotion.
I have a few questions. My website allows people to create custom 'puzzle' and education (i.e. "math") worksheets - enter your 'school spelling list' - I can make a crossword or many other puzzles (PDF form) from it. I recently realized that I was being penalized for the backlink I placed in each one. I placed in each PDF ("Created with mydomain.com Crossword maker") - I was linking the "crossword maker" back to my site. BAD! I am now aware of this. I have recently disavowed several hundred backlinks where people have posted those PDF's online - and have started to see a big recovery in ranking and traffic. My questions about my citation: "Created with mydomain.com Crossword maker":
Branding | | Addict
1. Moving forward, can I leave the same citation on each PDF - but just link 'mydomain.com' back to my domain (not the keywords, just the domain)
2. If not, can I just leave the unlinked text on the PDF: i.e. "Created with mydomain.com Crossword maker" -no embeded links at all.
3. Is it OK to assert that they must leave the "citation" (linked/unlinked?) to post them on their website as a part of my terms of use? If not, is there an acceptable way to get credit for giving away free custom content - other than asking for an 'optional' link back? I have thousands more of these that I would need to end up disavowing so knowing exactly what is permissible is extremely important to me moving forward. I have watched this whiteboard Friday: https://moz.com/blog/backlinks-maximize-benefits-avoid-problems-whiteboard-friday (I am looking for clarification on what I can put in the original content I essentially syndicate - the content is different on each and every PDF, except for the citation). Thank you so much for your time and help!0 -
Spammy brand mentions
Hi guys, Recently I started to receive via Google Alerts a lot of brand mentions on obviously spammy pages/websites like this http://www.iconshut.com/business-cards-every-matrix-has-recently-gone-through-a-rebranding--icons/ Where Every Matrix (EveryMatrix) is our brand name. It have first noticed it a few weeks ago but I started to receive this kind of alerts almost daily. There are no links pointing back to our website so I can not disavow them at least. Since it could be a negative SEO attempt, my feelings are that this kind of mentions (https://moz.com/blog/panda-patent-brand-mentions) will hurt on the long run and I'm concerned that I can not control it or at least I don't know how to do it. What is you take on this? What can we do?
Branding | | EveryMatrix0 -
Effects of a long-term holding page/503 http code whilst site is being rebranded?
We have a client who is adamant that during the rebranding of their company and website, a holding page is put in place from August 5<sup>th</sup> till go-live date on August 21<sup>st</sup>. They don’t look like budging on the matter, therefore we are looking to set up a 503 HTTP code on the holding page to tell Google the site is down for maintenance and redirect all pages back to the holding page. The general consensus is that implementing this for such a long period of time will see Google de-index all pages and the site will lose masses of traffic as a result for a substantial time afterwards. It would be great to get some insight on best practice for this situation, how Google will determine the situation and the consequences of such actions. If you have any case studies of similar situations or have firm knowledge of how this scenario would affect the site, I would be delighted to hear from you!
Branding | | AndrewAkesson0 -
How do I improve the ranking of a site, which already receives huge volumes of traffic?
I have taken over the SEO campaign for one of our largest clients. They already receive over a million visits a year due to the brand itself. However, I'd like to start targeting some new search terms to diversify the incoming visitors. Any advice on this type of situation, beyond traditional SEO best practices? Thanks in advance!
Branding | | underscorelive0 -
Is duplicating video across several sites a bad thing?
Hi, We have a fairly successful YouTube Channel where we create unique and helpful videos that are related to our core business activity. When we create these videos would you consider it a bad thing to not only post them on YouTube but also a couple of the smaller sites such as Metacafe and Dailymotion? Sending to multiple sites would possibly achieve more total views but would this kind of duplication potentially be harmful to the overall success of the video and have a knock on effect when it comes to how it ranks in Google? Thanks for your help.
Branding | | ChrisHolgate0 -
Should I host my blog on-site or off-site?
I'm working on a personal project at the moment...basically the blog will be active before the website - it's one of those things where the blog is the journey to the finished website kinda thing (picture it sort of like an adventure traveller who plans to write a book about his travels, and also blogs about his experiences as they happen - eventually leading up to the launch of the book). Ideally the blog would be a part of the website, so all the links the blog gets help your website to rank (and it's the website I'm interested in ranking obviously, not the blog). But there are two problems: 1. I don't really want people using my website before it's completed. 2. I'd kinda like to have a different design and theme to the blog, and for it to have it's own domain and branding. I also don't want to clog up my website with random blog posts - and I'd like the freedom of an independent platform to do things that my website is not designed for. Any suggestions on how to solve this problem? Is there a way to let Google know that the blog is a part of my site even though it's on a different domain? How would I funnel all of the link-juice from the blog most effectively?
Branding | | makeshiftyy0