Local Flower Shop Needing Better Rankings Fast??
-
We run a family-owned flower shop that used to be #1-5 in several areas in Google a couple years ago.
Now it seemed with all of the Panda, Penguin and other updates in Google that we have become almost Non-existent online. We used old Link-building tactics that are no longer good like before.
We have a regular Wordpress Site/Landing Page and an Ecommerce website. The Landing Page used to rank first page all the time (now it's not ranked) and now the Ecommerce site shows up more often. But still nowhere where we need to be.
We just need to get ranked on Google Places and/or first page in Google again.
Please assist with strategies, systems or ideas??
Thank you,
Luke
-
Hi Luke,
There's certainly not a quick answer, especially if you've been penalized.
#1 thing I would do is claim as many local directory listings as possible and make sure your site is properly localized from a keyword stand-point.
I've worked with lots of local florists, and still do, including my own wife's shop. I'd be happy to have a look for you.
Duane
-
If you can nail down a date that you saw a specific rankings drop, it would help to diagnose the issue - 24th is when Penguin rolled out. I believe the most recent Panda version happened on the 19th. Anything before that may have been Panda, too.
Would you be comfortable sharing the URL?
-
Bede,
They had been up and down but relatively #1-3 for a year or so. Then I think it was close to around the same time Google did all the Panda updates. Now since the Penguin update none of them consistently show on Google. It seems like every other day there is a differant website that is #1-5.
-
Out of interest, when did your rankings drop?
-
Thanks Mark. I have done all of those SEO efforts in the past and was #1-3 on Google Places, but now I'm no longer there. I have contacted you though about the referral.
-
I will check to see if I have any messages from Google. Thanks.
-
Luka-
You need google places citations and reviews.
You need to make sure that your google places listing is SEO optimized; pictures; seo keywords; description; etc.
You need to do some offpage seo to counteract the old link building issues. Focus on geotargeted keywords in your specific area.
If you have multiple locations, make sure every location is listed correctly in google places.
Make sure your wordpress site is seo optimized.....are you using an seo plugin?
If you don't have the time and need some quick results I can refer you to a small firm we use that has fixed pricing and doesn't get paid until they get you ranked in google places....no brainer....
Hope this helps.
Mark
-
Start by visiting your Google Webmaster Tools account and read (and deal with) any messages from Google!
If you start from zero, make sure to deal with all "three legs" (1.Text, 2.Technical stuff and 3.Links) of SEO and find a good IRTA guide or hire professionals.
/Regards Alsvik
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento webshop ranks bad on Category pages
Hi All! Our webshop is www.hond.nl. We operate it for about a year now and it is not ranking on our most important pages. Basically we have 3 types of pages: Category pages, Product pages and 'Splash' pages. The 2nd and the 3rd rank OK. But the 1st, the category pages not at all. While the category pages have the best (hand written, unique) and the most content. For example https://www.hond.nl/hondenvoer.html is not ranking on keyword 'hondenvoer' (position 140...) We have investigated quite thoroughly and did most common (moz) tests and can't find a reason why the category pages don't rank. (could it have something to do with the filters...?) If anybody can shed some light on it, we would be much obliged! Thanks, Sander
Moz Pro | | Canome790 -
Keyword stuffing on a shop Brand Collection Pages - would schema.org Microdata helps?
I'm setting up a Shop for a customer and have few questions about Brand Collection Pages in General. I create collection pages for the main Vendors & Designers and since I add their Brand Names on their products I have more than 40 times the Brand name on one Collection Page. When I run Moz On-Page Optimization I get a „B“ classification since Keyword stuffing for the Brand name. I put the Product Informations (brand-name, product-name, product-price) into Schema.org - Microdata and I‘m just curious what is the best practice. Don‘t using the Brand name when using Brand collection pages, using Microdata only on the product page since there starts the conversion, using Micordata whenever it is possible, doesn't matter since the overall sense of a Collection Pages is to have a lot duplicated Brand names per Page. I honestly have no idea but I just believe that Google or other search engines would appreciate if I categorize it as a Product including Brand-name and price. The other Point is, on the Collection Page I just show the Product Details when the User hover over the Image. As far as I understand, Microdata should be visible. Just showing something when hovering over an Image is that visible or not ? Or in other words, does it makes sense to use Microdata in this case? I just guess Yes since it is not totally hidden. This particular Band Name in my case is „L‘Agent“. For whatever reason Moz don‘t understand the apostrophe in L‘Agent and I get the recommendation to use the exact Keyword in the Title, what I already doing. Is there any trick or work-around on apostrophes? Here is the collection Page http://petit-paris.me/collections/l-agent-by-agent-provocateur Thanks Siggi
Moz Pro | | Siggi130 -
How are you reporting specific KW ranking metrics these days?
Does Moz report average ranking for the month? What is your best advice for setting expectations for clients about keyword ranking data and reporting?
Moz Pro | | MeridianGroup0 -
Crawl results on keyword rankings differ from actual search rankings
For the second week in a row, the weekly keyword rankings in my MOZ account show "not in top 50" for most keywords. However, when I check some of my rankings I still broadly have the rankings that I used to have. It seems that the MOZ crawl is experiencing some difficulties. Does anyone have suggestions how to find out what's going on? If I can't rely on the crawl outcomes, then the tool is not very useful anymore!
Moz Pro | | matteis0 -
Checking multiple keywords in Rank tracking
Besides the rankings in the campaigns i want to check 100+ keywords at once in rank tracking. Is this possible and if not why? It says i can check 400 keywords a day but manually entering them is time consuming and that's exactly why i use SEOMOZ, to save time.
Moz Pro | | FindFactory1 -
How can I find my past KW rankings?
I want to know how I can find out how a client's site was ranking for keywords at the beginning of the campaign so I can compare it with current rankings. I haven't been generating reports regularly. I kinda assumed I could ask for the reports retroactively. As in, what was the ranking of my keywords from the first crawl done by SEO moz. Thanks!
Moz Pro | | GreenGrowthSEO0 -
Rankings Report Visits Number timing?
I linked up the reports to my analytics account, and wanted to double check the period it uses for that number. When showing visits what time period is the report showing me? If I double check my stats in GA it looks like the past week but wanted to double check. Thanks!
Moz Pro | | SL_SEM0 -
Pagerank Update - Decreased Rankings
After the PR update the other day, some of my domain names gained PR (from 0 to 3 or 4) but the kw rank they held previously dropped off the map. Its clear the term pagerank is ill defined. Does anyone have any insight into this?
Moz Pro | | getbigyadig0