Local Flower Shop Needing Better Rankings Fast??
-
We run a family-owned flower shop that used to be #1-5 in several areas in Google a couple years ago.
Now it seemed with all of the Panda, Penguin and other updates in Google that we have become almost Non-existent online. We used old Link-building tactics that are no longer good like before.
We have a regular Wordpress Site/Landing Page and an Ecommerce website. The Landing Page used to rank first page all the time (now it's not ranked) and now the Ecommerce site shows up more often. But still nowhere where we need to be.
We just need to get ranked on Google Places and/or first page in Google again.
Please assist with strategies, systems or ideas??
Thank you,
Luke
-
Hi Luke,
There's certainly not a quick answer, especially if you've been penalized.
#1 thing I would do is claim as many local directory listings as possible and make sure your site is properly localized from a keyword stand-point.
I've worked with lots of local florists, and still do, including my own wife's shop. I'd be happy to have a look for you.
Duane
-
If you can nail down a date that you saw a specific rankings drop, it would help to diagnose the issue - 24th is when Penguin rolled out. I believe the most recent Panda version happened on the 19th. Anything before that may have been Panda, too.
Would you be comfortable sharing the URL?
-
Bede,
They had been up and down but relatively #1-3 for a year or so. Then I think it was close to around the same time Google did all the Panda updates. Now since the Penguin update none of them consistently show on Google. It seems like every other day there is a differant website that is #1-5.
-
Out of interest, when did your rankings drop?
-
Thanks Mark. I have done all of those SEO efforts in the past and was #1-3 on Google Places, but now I'm no longer there. I have contacted you though about the referral.
-
I will check to see if I have any messages from Google. Thanks.
-
Luka-
You need google places citations and reviews.
You need to make sure that your google places listing is SEO optimized; pictures; seo keywords; description; etc.
You need to do some offpage seo to counteract the old link building issues. Focus on geotargeted keywords in your specific area.
If you have multiple locations, make sure every location is listed correctly in google places.
Make sure your wordpress site is seo optimized.....are you using an seo plugin?
If you don't have the time and need some quick results I can refer you to a small firm we use that has fixed pricing and doesn't get paid until they get you ranked in google places....no brainer....
Hope this helps.
Mark
-
Start by visiting your Google Webmaster Tools account and read (and deal with) any messages from Google!
If you start from zero, make sure to deal with all "three legs" (1.Text, 2.Technical stuff and 3.Links) of SEO and find a good IRTA guide or hire professionals.
/Regards Alsvik
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank for multiple keyword phrases
Hello everyone! My website is smartyprogrammer.com. How do you go about ranking for multiple keyword phrases? Using the Site Grade Tool, I rank really well for one keyword phrase, like "Smarty Programmer", but then rank really poorly for another phrase like "Smarty Tuner". However, if I change my titles and all my wording towards "tuner" instead of "programmer", it seems like it will make my content either be spammy sounding, or I'll starting lacking in the "programmer" department. Is it best to just create a separate page to rank for "Smarty Tuner"? Or what is the best way to go about ranking for multiple important keyword phrases? Thanks everyone for your help!
Moz Pro | | dieselprogrammers0 -
Keyword rankings are not updating from past two weeks? Is there any issue in SEOmoz tool ?
I have added 215 keywords to my account. From past two weeks i am waiting to see the rankings, however it's not updating.
Moz Pro | | Sasank0 -
Incomplete historical ranking reports
Hei there, I tried to update my datas using your historical ranking reports, but last week the reports were incomplete not having crawled all keywords... Did I do somethign wrong or is that a mistake on oyur side? thanks for hleping me Sarah
Moz Pro | | SEOKrauteratwork0 -
How to Refresh the Rankings Tool?
Is there a way to manually refresh the "Rankings" part of a campaign? I know about the Rank Tracker tool but didn't have a lot of keywords set up there. So I need to refresh the Rankings in the Campaign to know exactly which rankings have dropped in the past few hours... any way to do that?
Moz Pro | | abhim120 -
My website does not ranking for targeted term
Hello Friends, My website was ranking well with reputation management term in google.com suddenly its drop in ranking and it gone from top 500 now. i run many tool and check the details but i am not able to find out any reason for drop in ranking. domain:http://reputationmanagements.com/ any help will be appreciated please help me out. thanks in advance.
Moz Pro | | Vishal1110 -
Bing Not Complete in Ranking Report
Curious as to what the "FRI" image means under Bing on my Keyword Ranking reports? I saw this on Friday and assumed it hadn't crawled yet (as it was to set to crawl on Friday Jan 27, 2012) but here we are Monday AM and I'm still seeing the same thing. Glf4F.jpg
Moz Pro | | QueenSt0 -
How does SEOMoz get ranking data? is it automated queries to Google?
Google's terms don't allow automated queries without Google's permission. https://support.google.com/webmasters/bin/answer.py?hl=en&answer=66357 How does SEOMoz get ranking data then? Is it sending automated queries with or without Google's permission? is it violating Google's guideline? Will it affect my site performance as far as rankings?
Moz Pro | | huangyouyou1170 -
Keyword Difficulty Tool on local results. Is this really working?
I've tried the Keyword Difficulty Tool on "consultant seo" in Romania (that is .ro) The tool says that it's Highly Competitive (59%), but I've got my website on #8 in 2 weeks. Question: Is this tool really working for local results? It seems way off... Actually I was kind of expecting for this keyword to be easy, what is confusing is the "59%" from the Keyword Difficulty results. Thanks for the answers!
Moz Pro | | wizant0