Is a "Critical Acclaim" considered duplicate content on an eCommerce site?
-
I have noticed a lot of wine sites use "Critical Acclaims" on their product pages. These short descriptions made by industry experts are found on thousands of other sites. One example can be found on a Wine.com product page. Wine.com also provides USG through customer reviews on the page for original content.
Are the "Critical Acclaim" descriptions considered duplicate content? Is there a way to use this content and it not be considered duplicate (i.e. link to the source)?
-
I think you have to be a little careful here, and not just from an SEO standpoint. Now, you're talking about potentially taking someone else's content from behind their paywall and posting it publicly. I don't know the context or the industry very well, but you may be encroaching on a legal gray-area.
-
I think it's all a matter of degree, which is why these questions are tricky. Generally, I agree with @Crimson - it's like a testimonial. If you use them sparingly to supplement your own, unique content, they're fine. If you build a site out of a line of text and 20 "Acclaims" that are plastered across 500 other website, then you're site is going to look thin. It won't rank for much, and it could even be filtered out or penalized.
So, are they bad? Not necessarily - they can even be good. They should only be a piece of the puzzle, though. Any content re-use should be done sparingly, to enrich your site experience.
-
I totally agree that option 1 is best but the site is based on being a resource for these reviews because you can't get access to the reviews directly from the review site unless you pay for a subscription, which brings me to my next question. I can link directly to the page where the quote was taken but the quote is not shown on that page because you need to be a registered user on that site to get access to the reviews. Is it best to link to that page anyway or link to the site homepage where the review was originated? Also, should I be using a NoFollow link?
-
Well in that case you have 2 options really:
-
Rewrite and incorporate critical acclaims into your content in a way that is unique and useful to your visitors rather than just regurgitating acclaims word for word.
-
Link to the critical acclaim. If you are using this method then be sure to link to the original site that created the critical acclaim rather than just a third party site who is quoting the original acclaim.
Option 1 would be better as it is generally best practice to create content that is unique and valuable. Google and Matt Cutts always recommends going down this route.
-
-
I have seen SEOmoz (Rand) say these descriptions/acclaims are considered duplicate because they are found on potentially thousands of pages online. I am really asking whether or not you can use them in a way that is not considered duplicate like linking to the source of the content?
Rewriting them is always an option too, I guess.
-
These types of critical acclaim or testimonials are not really considered duplicate content. It is no different from quoting from a book. Google is clever enough to know that this is not duplicate content and if you are still considered about possible duplicate content issues then you could slightly rewrite or shorten testimonials to make them more unique e.g.
"Great wine.......thumbs up from me!"
original testimonial would read "Great wine, really fruity flavour and subtle notes, thumbs up from me!"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Minimum amount of content for Ecommerce pages?
Hi Guys, Currently optimizing my e-commerce store which currently has around 100 words of content on average for each category page. Based on this study by Backlinko the more content the better: http://backlinko.com/wp-content/uploads/2016/01/02_Content-Total-Word-Count_line.png Would you say this is true for e-commerce pages, for example, a page like this: http://www.theiconic.com.au/yoga-pants/ What benefits would you receive with adding more content? Is it basically more content, leads to more potential long-tail opportunity and more organic traffic? Assuming the content is solid and not built just for SEO reasons. Cheers.
Intermediate & Advanced SEO | | seowork2140 -
Duplicate content across similar computer "models" and how to properly handle it.
I run a website that revolves around a niche rugged computer market. There are several "main" models for each computer that also has several (300-400) "sub" models that only vary by specifications for each model. My problem is I can't really consolidate each model to one product page to avoid duplicate content. To have something like a drop down list would be massive and confusing to the customer when they could just search the model they needed. Also I would say 80-90% of the market searches for a specific model when they go to purchase or in Google. A lot of our customers are city government, fire departments, police departments etc. they get a list of approved models and purchase off that they don't really search by specs or "configure" a model so each model number having a chance to rank is important. Currently we have all models in each sub category rel=canonical back to the main category page for that model. Is there a better way to go about this? Example page you can see how there are several models all product descriptions are the same they only vary by model writing a unique description for each one is an unrealistic possibility for us. Any suggestions on this would be appreciated I keep going back on forth on what the correct solution would be.
Intermediate & Advanced SEO | | The_Rugged_Store0 -
Product Syndication and duplicate content
Hi, It's a duplicate content question. We sell products (vacation rental homes) on a number of websites as well as our own. Generally, these affiliate sites have a higher domain authority and much more traffic than our site. The product content (text, images, and often availability and rates) is pulled by our affiliates into their websites daily and is exactly the same as the content on our site, not including their page structure. We receive enquiries by email and any links from their domains to ours are nofollow. For example, all of the listing text on mysite.com/listing_id is identical to my-first-affiliate-site.com/listing_id and my-second-affiliate-site.com/listing_id. Does this count as duplicate content and, if so, can anyone suggest a strategy to make the best of the situation? Thanks
Intermediate & Advanced SEO | | McCaldin0 -
How to Fix Duplicate Page Content?
Our latest SEOmoz crawl reports 1138 instances of "duplicate page content." I have long been aware that our duplicate page content is likely a major reason Google has de-valued our Web store. Our duplicate page content is the result of the following: 1. We sell audio books and use the publisher's description (narrative) of the title. Google is likely recognizing the publisher as the owner / author of the description and our description as duplicate content. 2. Many audio book titles are published in more than one format (abridged, unabridged CD, and/or unabridged MP3) by the same publisher so the basic description on our site would be the same at our Web store for each format = more duplicate content at our Web store. Here's are two examples (one abridged, one unabridged) of one title at our Web store. Kill Shot - abridged Kill Shot - unabridged How much would the body content of one of the above pages have to change so that a SEOmoz crawl does NOT say the content is duplicate?
Intermediate & Advanced SEO | | lbohen0 -
Duplicate Content Question
Hey Everyone, I have a question regarding duplicate content. If your site is penalized for duplicate content, is it just the pages with the content on it that are affected or is the whole site affected? Thanks 🙂
Intermediate & Advanced SEO | | jhinchcliffe0 -
About robots.txt for resolve Duplicate content
I have a trouble with Duplicate content and title, i try to many way to resolve them but because of the web code so i am still in problem. I decide to use robots.txt to block contents that are duplicate. The first Question: How do i use command in robots.txt to block all of URL like this: http://vietnamfoodtour.com/foodcourses/Cooking-School/
Intermediate & Advanced SEO | | magician
http://vietnamfoodtour.com/foodcourses/Cooking-Class/ ....... User-agent: * Disallow: /foodcourses ( Is that right? ) And the parameter URL: h
ttp://vietnamfoodtour.com/?mod=vietnamfood&page=2
http://vietnamfoodtour.com/?mod=vietnamfood&page=3
http://vietnamfoodtour.com/?mod=vietnamfood&page=4 User-agent: * Disallow: /?mod=vietnamfood ( Is that right? i have folder contain module, could i use: disallow:/module/*) The 2nd question is: Which is the priority " robots.txt" or " meta robot"? If i use robots.txt to block URL, but in that URL my meta robot is "index, follow"0 -
Duplicate content from development website
Hi all - I've been trawling for duplicate content and then I stumbled across a development URL, set up by a previous web developer, which nearly mirrors current site (few content and structure changes since then, but otherwise it's all virtually the same). The developer didn't take it down when the site was launched. I'm guessing the best thing to do is tell him to take down the development URL (which is specific to the pizza joint btw, immediately. Is there anything else I should ask him to do? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
How to Create automate Content for Big Ecommerce Site
Hello guys, Im planning to do some big changes on my ecommerce, On my ecommerce i normally ship services so tons of relative products but it will change from each brand. For example i would like to say the same thing on each product landing page but just changing the keyword for the proper product lading page , but my fear is that this will look like duplicate content. How can i deal with information on each landing page on a ecommerce that have more than 1k on services. I dont want to write this differently on each 1k on pages for products since they are doing the same thing but in different brands. I hope you can help me on this. Note: Is there any source of doing this type of Seo for automate page service generator?
Intermediate & Advanced SEO | | aldovacano0