Bing Ranking Factors
-
I have a site and we rank very competitively on Google, but we would like to increase our exposure on Bing and Yahoo. I was wondering if anybody might have some tips or pointers for increasing your ranking on Bing. Also, if anybody knows of any Bing ranking guides or top ranking factors for Bing that would be very useful too.
Thanks,
Jason
-
I find this to be a good starting point with Bing:
http://www.bingforbusiness.com/
Also make sure to sign up for a webmaster account with Bing:
http://www.bing.com/toolbox/webmaster
If you're based in the US then this is also a good place to check out:
http://www.bing.com/businessportal
As for Yahoo, it is basically the same as Bing so what you do for Bing will be reflected in Yahoo. Hope this helps!
-
Bing has a relationship with Google, it's just not a very good one
-
I think you meant Bing has a relationship with FB, not with Google? Just checking.
-
Bing indexes different sites and weighs sites differently than Google does, so take a look at the backlink profiles of competitors who are outranking you to see what links might give you a boost.
Because Bing has a partnership with Google, Bing can also personalize search results based on Facebook likes, so getting more engagement on Facebook could help you in the SERPs.
Beyond that, just sign up for Bing webmaster tools and follow SEO best practices.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does some sites rank with no seo
Why is it that some site rank with zero efforts? I have been working on some seo for a while on my main site and i have been getting more info competition analysis with sem and moz. Looking at the states from this website which tends to popup often in the searches on page 1-2 before my site. This site is not keyword optimized, meaning they arent even trying to rank.
Intermediate & Advanced SEO | | CooperStrzelecki
There is no content, articles etc.,
6 backlinks (nothing powerful just 2 directory links and 2 from developer)
Site really isnt even designed to get traffic as its a trade only ecommerce website
I doubt they are hiding anything as far as backlinks etc. as it will get them too many visitors they dont want
The city i am searching isnt even on the page (it is a city within a city so maybe google still relates it)
PA 24 DA 15 Now my site:
Optimized reasearched keywords
175 backlinks
All my main pages have content with images, alt tags, internal linking
full of content, blogs, videos, products (probably 4000, could a site being too big be an issue?)
Site gets regular updates
I probably have 200 citations
All the social media which gets done often
PA 32 DA 20 They do get a good bit of traffic but that is probably the only thing i would see but it would be direct traffic mostly i believe as it would be people going to order regularly since it is a print reseller. They may have some age on me 15 vs 8 years. Could it be some kind of penalty i am not sure about lingering? According to what i know to check everyything looks ok, no shady links accoding to sem. I am working more and more on all the pages but this competittion site really doesnt have crap going on probably 8 pages and 1 page does all the ordering. What the hell does google want from me exactly!0 -
Keyword rank and redirecting
I'm creating a new amazon affiliate site. I've researched other successful sites. I've noticed that they are ranking for 1000s of keywords, but many of these long tail keywords are redirected back to a main page. I can see how this can reduce the overall total amount of content pages on the site. How are you able to rank for the keyword in the first place if the the page is redirected?
Intermediate & Advanced SEO | | lkomontt760 -
Wrong pages ranking for key terms
Hi, I have a website that was rebuilt and redesigned earlier this year, and it's struggling to rank. The problem is that the wrong pages are ranking for the key terms. For example, there is a page for 'Loft Conversions Essex' but the page that's ranking is actually the FAQ page (which doesn't mention the word 'Essex' at all). I have been through all of the usual items, and none of them seem to apply: The landing pages have been properly optimised (not overly so), while the pages that rank only contain the terms within the menu (the link that goes to the actual landing page) We thought it may be a redirect issue since the site was a bit of a mess before the rebuild, so we removed all of the redirects and resubmitted the htaccess file but that hasn't helped Internal anchor text is relevant There aren't a huge number of external links to the old site pages, and many of these pages didn't exist at all so I don't think that's an issue Most of the pages were built at the same time so there's no real reason why one would have more authority than another There are no canonicals interfering with these pages I can't really canonical these since we do want the pages to rank, it's just that they're all ranking for the wrong thing (so the SERPs are a lot lower than they should be). Most of these pages are pretty new, as I said, so while we have tried smaller content changes I don't think a full refresh will really help. To make it even weirder, the pages that rank for each term change regularly but it's never the right page. Help! EDIT: Thanks for the responses everyone!
Intermediate & Advanced SEO | | innermedia10 -
Website No Longer Ranking In Google:
My website was on first page google couple of months ago, now nothing. Shows up in Bing page one. Some queries/pages still showing OK, but some not at all. Example "residential elevators illinois" found nowhere. http://www.accesselevator.net is the website. Have found 900 poor quality links and used disavow tool. Any further suggestions? Their Page Rank also went from a 3 to a 2. Implemented nofollow on all outgoing links. Need advice.
Intermediate & Advanced SEO | | trailblazerzz90 -
Moving low ranking domain
I have a website, that I rewrote great content for, but I recently found that there are many, many links going to the subdomain that may be pulling it down. Has anyone had experience taking down a site and then moving the content to a new site? Will it be considered duplicate content if you completely take the old site down and use rel="canonical" on new site pages? I don't want to lose the good content, but I cannot have it on the current URL with all the bad backlinking (it's a complicated situation, as I need to keep those backlinks which are affiliates). Thank you.
Intermediate & Advanced SEO | | RoxBrock0 -
Tips to increase page rank in 2012
Can you suggest what are the ways to increase page rank of website and blogs? and according to current scenario, i can see google updating page rank anytime is it true?
Intermediate & Advanced SEO | | surajrathore0 -
Rankings going down down down
Hi guys, I know this is a little open ended, but any advice/ideas would be greatly appreciated. I launched a new site about 3 months ago (www.transfersandshuttles.co.za). I have had unique, useful articles written for it, and the site does provide a useful service. I have done a little link building and continue to do so. The site was making decent progress moving up the rankings for a few weeks, but now it just seems to get worse and worse.
Intermediate & Advanced SEO | | cashchampion
I'm not looking for an entire site audit or strategy here, just if anything jumps out at you that seems very poor for seo, please let me know. Thanks so much,
Marc0 -
How to rank high on Bing?
Today, I was checking Google Analytics for my website. I found too many variation in Visits between Google & Bing. I can understand that, We are not getting specific visits from Bing due to bad ranking. Then, I have done detail R & D + read few useful articles to get it done. I found such a important discussion on Bing forum which is associated to draft on page. I also checked Bing webmaster tools to know more about my website. I found that, crawling from Bing is really slow and let duane know about it via Twitter. I have read Bing rankings cheat sheet. But, I am really confuse after reading it. Because, I am following Google webmaster guidelines as well as Bing webmaster tools guidelines. So, How can I improve my performance over Bing? Is there any rock solid method for Bing like Google which may help me to achieve milestone? I have one request for Rand to write down marathon blog post to rank high on Bing....
Intermediate & Advanced SEO | | CommercePundit0