Best practice for rich snippet product data - which page shows up?
-
We have a website with thousands of pages that rank locally for a specific service we offer. What I'd like to do is add rich snippets to these pages. I'd like to setup the services we offer as 'products' in the rich snippets, so that our 2 services show up below the url as rich snippets.
I guess I'm not sure if the markup is supposed to be on the product page itself, or if I should use the offerurl tag, to create a separate page on the site whose only purpose is to have a long list of the services we offer pointing to the local pages as the offer url's. What do I do with this page? what are best practices for this offer aggregator? Are there any resources I can look at? Am I even doing this right? I'm new to having markup pages, and I'm hoping that the markup code doesn't actually need to be on the product offer page itself, but that the product offer page is the one that shows up on the results - that is my last question actually - which page will show up? the offerurl link, or the actual markup page.
-
I really recommend you watching the video I posted below, it is a SEOmoz webinar on Rich Snippets.
The markup should be on the product pages themselves, the offurl tag could complicate things. The other questions that you have I'm not too sure of.
I hope this helps.
Zach
microformats-real-life-use-cases microformats-real-life-use-cases
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My 'complete guide' is cannibalising my main product page and hurting rankings
Hi everyone, I have a main page for my blepharoplasty surgical product that I want to rank. It's a pretty in-depth summary for patients to read all about the treatment and look at before and after pictures and there's calls to action in there. It works great and is getting lots of conversions. But I also have a 'complete guide' PDF which is for patients who are really interested in discovering all the technicalities of their eye-lift procedure including medical research, clinical stuff and risks. Now my main page is at position 4 and the complete guide is right below it in 5. So I tried to consolidate by adding the complete guide as a download on the main page. I've looked into rel canonical but don't think it's appropriate here as they are not technically 'duplicates' because they serve different purposes. Then I thought of adding a meta noindex but was not sure whether this was the right thing to do either. My report doesn't get any clicks from the serps, people visit it from the main page. I saw in Wordpress that there's options for the link, one says 'link to media file', 'custom URL' and 'attachment'. I've got the custom URL selected at the moment. There's also a box for 'link rel' which i figure is where I'd put the noindex. If that's the right thing to do, what should go in that box? Thanks.
Technical SEO | | Smileworks_Liverpool0 -
Unique page for each product variant? (Not eCommerce)
Hi Mozzers, Just looking for a little advice before I launch into a huge workload. We have landing pages for vehicle manufacturers. We then have anchor links in that page for each vehicle model that manufacturer has, with further info on the model further down the page. So we're toying with the idea of launching a unique page for each of the models rather than having them all on the same landing page. This will take an age and a minute but if it is worth it, we want to do it. Do you guys see a benefit to having unique pages for each model? Do you think it would attract more natural links? Would this help or hinder the manufacturer landing page in general? Should the manufacturer landing page be noindex so as to avoid duplicate content issues? I can see a lot of work and risk, just looking for a few opinions. PM for more info. Thanks a lot people, Jamie
Technical SEO | | SanjidaKazi0 -
How to make my good sub-page rank ahead of my generic home page?
I have an ecommerce site for the clothes drying racks my family business makes, and it sells a few other laundry items also. It's about 5 years old. We used to rank on the first page for basic phrases like "clothes drying rack" and "umbrella clothesline". About 1.5 years ago we fell hard in the rankings. Since then "umbrella clothesline" has moved back to the first page, but "clothes drying rack" is stuck on the 3rd page and always with the result being the generic homepage instead of the good sub-page (which used to rank on the first page) that really shows-n-tells about our drying rack. Here are the three pages I am talking about. Home page = http://www.bestdryingrack.com/ Drying rack page = http://www.bestdryingrack.com/clothes-drying-rack-main.html and umbrella clothesline page = http://www.bestdryingrack.com/umbrella-clotheslines.html Any ideas on how to get the drying rack page to start ranking well again? (hopefully better than the generic homepage ranks) A little technical background: the Moz campaign on this site says that the home page has a PA = 42 with 190 LRD's and 344 external links. Both the umbrella clothesline page and the clothes drying rack page have almost equal statistics of PA = 35 with 20 LRD's and 23 external links. My anchor text distribution is maybe unbalanced. The drying rack page has 15 external links with the anchor of "Clothes Drying Rack". But the umbrella clothesline page has 14 external links with the anchor of "outdoor umbrella clothesline" and it ranks on the first page for that search. I can't figure out how to get OSE to tell me anchor text stats for just the homepage and not the whole site since www.bestdryingrack.com/index.html 301's to the plain www.bestdryingrack.com (if you know how, please share) What's wrong with my poor neglected clothes drying rack page? The only way I can get it to show up on the first page is to do a real specific search like "round wooden clothes drying rack" Your help could save a faltering family business. Thank you!
Technical SEO | | GregB1230 -
Can you noindex a page, but still index an image on that page?
If a blog is centered around visual images, and we have specific pages with high quality content that we plan to index and drive our traffic, but we have many pages with our images...what is the best way to go about getting these images indexed? We want to noindex all the pages with just images because they are thin content... Can you noindex,follow a page, but still index the images on that page? Please explain how to go about this concept.....
Technical SEO | | WebServiceConsulting.com0 -
Best way to handle indexed pages you don't want indexed
We've had a lot of pages indexed by google which we didn't want indexed. They relate to a ajax category filter module that works ok for front end customers but under the bonnet google has been following all of the links. I've put a rule in the robots.txt file to stop google from following any dynamic pages (with a ?) and also any ajax pages but the pages are still indexed on google. At the moment there is over 5000 pages which have been indexed which I don't want on there and I'm worried is causing issues with my rankings. Would a redirect rule work or could someone offer any advice? https://www.google.co.uk/search?q=site:outdoormegastore.co.uk+inurl:default&num=100&hl=en&safe=off&prmd=imvnsl&filter=0&biw=1600&bih=809#hl=en&safe=off&sclient=psy-ab&q=site:outdoormegastore.co.uk+inurl%3Aajax&oq=site:outdoormegastore.co.uk+inurl%3Aajax&gs_l=serp.3...194108.194626.0.194891.4.4.0.0.0.0.100.305.3j1.4.0.les%3B..0.0...1c.1.SDhuslImrLY&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&fp=ff301ef4d48490c5&biw=1920&bih=860
Technical SEO | | gavinhoman0 -
How best to set up Google + business pages for clients
I wish to setup a business page on google+ business page for my clients but it requires a personal profile, my clients don't want a personal profile but do want the business page. Currently i have set them up with pages on my personal profile but do can i allow the client to manage it? so i am not sure this is the best way Whats the best way for web developers to setup Google+ accounts for clients?
Technical SEO | | Bristolweb1 -
What is the best way to optimize a page for a magazine
Hi i have a serious problem with a website that i am building http://www.cheapflightsgatwick.com/ with reference to letting the search engines know what the magazine is about. I am building a holiday magazine which will focus on holiday news, cheap deals and holiday reviews. I am wanting the home page to feature for the following keywords holiday news, holiday magazine, holiday ideas, best holiday deals, but the problem i have is, i have tried putting an introduction on the home page but it looks out of place, so what is the best way for me to let google know about what the site is about and to get it ranking well in the search engines any help and advice would be great
Technical SEO | | ClaireH-1848860 -
Discrepency between # of pages and # of pages indexed
Here is some background: The site in question has approximately 10,000 pages and Google Webmaster shows that 10,000 urls(pages were submitted) 2) Only 5,500 pages appear in the Google index 3) Webmaster shows that approximately 200 pages could not be crawled for various reasons 4) SEOMOZ shows about 1,000 pages that have long URL's or Page Titles (which we are correcting) 5) No other errors are being reported in either Webmaster or SEO MOZ 6) This is a new site launched six weeks ago. Within two weeks of launching, Google had indexed all 10,000 pages and showed 9,800 in the index but over the last few weeks, the number of pages in the index kept dropping until it reached 5,500 where it has been stable for two weeks. Any ideas of what the issue might be? Also, is there a way to download all of the pages that are being included in that index as this might help troubleshoot?
Technical SEO | | Mont0