Page keywords
-
How many keywords should the home page of a Real Estate site be optimized for?
-
This is one of those questions that doesn't have a definite answer. It's an example of where SEO is more of an 'art' than a science, but in a best case scenario, you're only targeting 1 keyword phrase per page.
The single most important place on a page to place your keywords are in your title tag. A title tag should only be 65-70 characters in length, so there are only so many keyword phrases that you can fit into that space. Your target keyword phrases may include city names automatically making those target phrases longer. You also want to place your target keywords as close to the beginning of the title tag as possible. So say for example you had 'California Real Estate Agents | California Real Estate Brokers' as your title tag, that page, all other things being equal, would have a better chance of showing up for 'California Real Estate Agents'. So the 2nd keyword phrase that you're targeting in your title tag is going to be less effective than the first one, and if you're targeting a 3rd one, it's going to be even less effective.
In theory, you want want to take a look at all of the keywords you want to target, and map each of those keywords to a specific page on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relevant but not-relevant keywords impact to SEO
Hello, I would like to know if the selection of individual keywords(that are not primary, secondary or tertiary) are important for SEO regardless of the relevancy to the page topic. I am wondering how much of a contribution a non-P1/P2/P3 can make in terms of SEO? For example it is a product page and I have built my content with P1,P2&P3 based only on the product and its properties itself. Do you think that a content gap for the page could be the production process of that product? So even if it is a product and its properties page, I can add 2 sentences about the production, so that I can drive more traffic by including these 2 informative sentences.? EXAMPLE:
Keyword Research | | Siir
So lets' say my topic is "hair types" (P1) and my subtopics are "Straight," "wavy," and "curly"(P2s) which I used as subtitles. But throughout the page, I am planning to add some relevant but not-directly-relevant keywords here and there since they have high metrics and volumes. For example a potential sentence I can add: "innovative hair products these days can offer amazing results for the desired hair types". It is not specifically about "hair types" but I am using the keyword "innovative hair products" (good metrics keyword) which may help for the traffic... Another potential not-so-direct sentence can be: "For all hair types, the hair damages are common: heat damage, chemical damage and mechanical damage". Would adding this extra sentence where I am not specifically talking about "hair types" (my topic) but "hair damages" and damage examples (off-topic high metric keywords) help me to drive traffic to my website? And how much of an impact would it be?0 -
Choosing the right keywords when the products are similar
What keywords should I choose if I have 3 similar products, only the value differs?
Keyword Research | | Voucherstore 0
It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
Keyword:? Product 3: $ 50 discount coupon
Keyword:? Any advice? Thank you, Sergio K.0 -
Multiple keywords one page.
I want to focus on these 4 keywords. E-waste management
Keyword Research | | themesh
E-waste recycling
E-waste solutions
Brand name Do I need to create a separate page for each or can focus them from home page itself, With title tag like this E-waste Management and recycling company in _Cityname _| Brandname:0 -
Selecting keywords
hello, i am using google adwords search terms to find keywords, first of all is that a good practice? If it is then i have the below question: What is most important to take into consideration when thinking of a better keyword: a) impressions b) Most conversotions c) Both in a combination i want to import that keywords in moz pro to see search visibility is that the right way? Which keywords are the most important and how can i chase them? i have to mention here that my adwords account is from 2010 so the data are very much!! Please be specific in for answer thanks in advance
Keyword Research | | anavasis0 -
Keywords with no search volume
Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks!
Keyword Research | | sararufo0 -
Keywords with and without diacritics
Hi, I am trying to make my site to appear in the search results even the searched term have or have not been wrote with diacritics for example: "șarpe" or "sarpe". The language is Romanian. If I seach for "Românul cu maşină, marea victimă" or "Romanul cu masina, marea victima" the first result for both searches is the same. I don't see anything special on their html code and I am wondering how do they did it. Regards, Bogdan
Keyword Research | | RIAdig0 -
On Page OPtimisation Query
6 weeks ago, we attempted to improve the on page optimisation for the following keyword 'wedding venues ''edited''' on the following page: ''edited'' I just checked when the page was last crawled by google by checking the cache date in the SERPs which is the 27th of May 201?. We have been tracking the keyword 'wedding venues ''edited''' with the moz keyword ranking tool for the last little while and we've seen no real improvement, in fact we've dropped back a bit in the SERPs to 53rd (Moz says 'Not in top 50', it was 53rd when i last manually checked). I understand that we have to be building links to our site, but i still hoped we would be doing better than this for this keyword with the work we've done does anyone have any advice on how we can improve? Have we over optimised? We would really appreciate any help!
Keyword Research | | jennie.evans0 -
Reasonable price for Keyword Research
If I knew what to look for I would do it myself. But I want it done now. The words would relate to one broad category with possible gold that can be mined from 12 sub-categories categories. In my preliminary seat of the pants research I didn't find much in the sub-categories but there were around 10 key words in the broad categories. I am getting a lot of long tail words ranked but I don't believe there is hardly any traffic. Does anyone know what a reasonable estimate is for this degree of keyword research? Also if anyone would like to submit a bid for this work please personal email me. Utah Tiger.
Keyword Research | | Boodreaux0