Importance of keyword in the content to rank well
-
Well, I am very beginner seo.
our website is www.theprinterdepo.com and our main keyword for the moment is refurbished printers, but there might be hundreds of more keywords.
I was analyzing the SERPs and found that for our keyword, the first 2 websites that come up have very different content
1.http://www.geeks.com/products.asp?cat=PRN
They rank first, but I dont see a lot of text with the keyword in their text or links
2. http://www.valstarprinters.com/
They mention the keywords lots of times in the text, probably they are doing keyword stuffing?
So this makes me thing, how the 1st one ranked there? just by link builiding?
-
I suppose less competitive keywords would be the product specific keywords
hp 1320 printer, or its variations.
-
geeks.com do have the keywords all over the page. Each printer item has the word "refurbished" in it (I counted 11 times). They have both a high domain authority (73) and high page authority (58). They have the keywords in their Title too.
The keyword phrase "refurbished printers" looks pretty competitive to me and I suspect your site/page just doesn't have the authority to compete at the moment.
Looking at the introduction on your Refurbished Printers page - it doesn't read very well and looks/feels rather stuffed with keywords and not a natural way of writing and maybe a little "overcooked".
I'd think of ways you can build more links, offer more genuinely unique/useful content and maybe look at less competitive niches you can target while you do this. Are there any low-hanging fruit out there keyword wise?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking fluctuation
According to Miles Rank tracking I have a keyword that is fluctuating by 5 or 6 positions in a 24-hour period every time it goes 10 down to 15 and back to 10 again with very little stopping point in between and keeps fluctuating like that. As far as I know the website is stable it uses Magento 1.9 and is a fixed category page. The page URL is relatively new as we migrated from an old site with a different URL structure I added 301s at server level from the old page URL to the new one. There is only two things I can think that can be the problem -
Technical SEO | | seoman10
1. Lack of links directly to the page (there is literally only one or two)
2. Loading speed problem But I don't see any of these would cause a 5 position fluctuation regularly every day. But do you have any thoughts? Thanks in advance.0 -
Duplicate Content - Different URLs and Content on each
Seeing a lot of duplicate content instances of seemingly unrelated pages. For instance, http://www.rushimprint.com/custom-bluetooth-speakers.html?from=topnav3 is being tracked as a duplicate of http://www.rushimprint.com/custom-planners-diaries.html?resultsperpg=viewall. Does anyone else see this issue? Is there a solution anyone is aware of?
Technical SEO | | ClaytonKendall0 -
Redirect effecting ranking?
I manage the SEO for several different regions which are also based on the same site e.g. example.com/au, example.com/us The /us site has pretty good rankings and changes I'm making to the site are having an impact. The /au site has really bad rankings, even though much of the content is the same. (The /uk site is also awful but we had an issue with 4,500 duplicate pages which were only resolved last week). Crawl diagnostics are only showing 1 major error for a 404 response, I'm receiving a domain authority of 43 and A grade page ranking for some of our targeted keywords. I could believe that this isn't necessarily going to get us a top 10 rating but I would have thought we would be in the top 50, especially for branded keywords. Could the lack of ranking be to do with how our domain redirects? If you go to example.com.au you are taken to the home page rather than being redirected to example.com/au. Once you head to an internal page the URL changes to example.com/au/page
Technical SEO | | ahyde0 -
Premium Content
Hey Guys I woking on a site that publishes hundreds of new content a day and part of the content is only available for users for 30 days. After 30 days the content is only accessible to premium users.
Technical SEO | | Mr.bfz
After 30 days, the page removes the content and replaces it with a log in/ sign up option. The same URL is kept for each page and the title of the article.
I have 2 concerns about this method. Is it healthy for the site to be removing tons of content of live pages and replace with a log in options Should I worry about Panda for creating tons of pages with unique URL but very similar source /content - the log in module and the text explaining that it is only available to premium users. The site is pretty big so google has some tolerance of things we can get away with it. Should I add a noindex attribute for those pages after 30 days? Even though it can takes months until google actually removes from the index. Is there a proper way for performing this type of feature in sites with a log in option after a period of time (first click free is not an option) Thanks Guys and I appreciate any help!0 -
New keyword simply not Ranking
Evening all, first post. I'm currently ranking OK for a broad range of keywords - nothing at number 1 but some are on the first page. However, there is one particular keyword which simply refuses to get indexed. I've witnessed this behaviour before with another site where it appears at SERP 300 or so, then vanishes, comes back at 200 odd and then vanishes. Right now, it's not even ranking in any position. I'm using SERPFox for SERP position on Google. I've had Moz analyse the content on page and it's getting an A. The article is about 2000 words, with good Title and page description and the keyword is appearing under 1%. My question is, have you witnessed odd behaviour like this before where other keywords are ranking OK but an odd few don't even get indexed? I have a few links built to the URL and asked Google Webmaster tools to index the URL but still nothing. I have no penalties or anything to worry about. The only other info I have is that this URL is on a brand-new domain but the previous domain has a 301 redirect with a page authority of 42 and a domain authority of 38 (not too high). And, everything else appears to be running along OK. The point is, I have no expectations about the keyword ranking in a certain position but find it odd how the keyword keeps popping in and out of Google SERP. The keyword has a difficulty of: 58% Any thoughts appreciated. Robert. uH7vtbh
Technical SEO | | hooneyrobert0 -
Duplicate Content
Hi, we need some help on resolving this duplicate content issue,. We have redirected both domains to this magento website. I guess now Google considered this as duplicate content. Our client wants both domain name to go to the same magento store. What is the safe way of letting Google know these are same company? Or this is not ideal to do this? thanks
Technical SEO | | solution.advisor0 -
Keyword in Domain or not?
My on page optimization grade is an "A" with the following factors; Factor Overview <dl class="scoreboard clearfix"> <dt>Critical Factors</dt> <dd>4 / 4</dd> <dt>High Importance Factors</dt> <dd>7 / 7</dd> <dt>Moderate Importance Factors</dt> <dd>8 / 9</dd> <dt>Low Importance Factors</dt> <dd>11 / 11</dd> <dt>Optional Factors</dt> <dd>5 / 5</dd> </dl> The main thing I appear to be missing is keywords in my URL. How truly important is that in today's SEO world and how much time or ranking would be lost if I do not have control to change the external links to my website if I decided to migrate to a keyword relevant url?
Technical SEO | | classa0 -
How to improve my ranking for spain
Hi i have been redoing my site www.in2town.co.uk because i needed to start from scratch and as a result i lost a lot of rankings and traffic but things will get better when i have finished the site and got it the way i want it, but my question is. i am in spain at the moment and i looked at my site and foiund that it is not on the first page but in england it is on the first page and would like to know how i would need to improve this to make my site go on the front page for spain. Any advice would be great as i want to try and gain global traffic for the site
Technical SEO | | ClaireH-1848860