What is the proper way to display e-commerce product guides? PDF / JPG?
-
Hi,
On each product page in my e-commerce site, I have a link to show a certificate of authenticity for the product. (similar to any guide in an e-commerce site).
I also have the details as plain text on the page, but this is required.
What is the correct way to show it, using PDF or JPG?
Thanks
-
PDFs accumulate and pass link equity, so add a link back to your site in the PDF itself to avoid it becoming a dead end. An added bonus is the many sites that scrape user manuals and other PDFs and republish them, usually with your link intact.
-
I'd recommend using a Javascript Lightbox extension to display the certificate in JPG format. That will keep your users on the same page and allow them to zoom and pan over the COA without opening a new window. Free Lightbox extensions are available for most eCommerce platforms, and aren't too hard to implement.
Once the user purchases a product, I'd send the certificate to the buyer in PDF format so it can be easily printed, which I'm sure most customers would appreciate.
Hope this helps.
Thanks!
Anthony
-
If you can show the image on the page then do that . I think it would be better for users too instead of an unwanted click to open up another page which takes them away from your products page.
-
The question is what is better SEO wise.
For example, Am I loosing link juice when I use pdf's?Am I weakening my product pages somehow because people are leaving them when they want to see the guide? (I use target = "_blank" but still...)
Thanks
-
I am not really sure what you want to get done. If you want to display the "certificate of authenticity" as an image you can JPG.
-
I would probably go with the PDF, possibly with a thumbnail JPG image of it instead of a text link to the PDF. That's just me personally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Permalink/ Structure to introduce woo commerce
Advise needed please We have rankings coming along nicely with a website that uses page content but we now need to start online shopping with woo commerce The url structure has always been a bit of a mess, but its quite in depth We are looking to move small paragraphs about each product cat (formerly put on Pages) information into the Product Category and then the Product information into the product page and redirect the old urls to the new urls. It would mean updating the permalinks also - My concern if there is less leverage with product categories - do these rank just as well as pages, are we going to see our rankings change dramatically in doing so? Added to that - is it best doing this change gradually or all at once (like staging site to get the set up ready) and then pushing live
Intermediate & Advanced SEO | | KellyDSD860 -
Breadcrumbs not displaying on Google
Hello, We have set breadcrumbs on some of our pages (example: https://www.globecar.com/en/car-rental/locations/canada/qc/montreal/airport-yul) for testing purposes and for some reasons they are still not showing up on Google: http://screencast.com/t/BSHQqkP69r6F Yet when I test the page with Google Structured Data Testing tool all is good: http://screencast.com/t/Fzlz3zae Any ideas? Thanks, Karim
Intermediate & Advanced SEO | | GlobeCar0 -
Page / Domain Authority Question
If my website were to purchase a sponsored article on a site with a powerful domain authority that contained a do-follow link, and the link would be "domain.com/articles/new-article" ... obviously new-article would have 0 page authority, being new... is that still considered a valuable link and why or why not?
Intermediate & Advanced SEO | | cat5com0 -
How To Implement Pagination Properly? Important and Urgent!
I have seen many instructions but I am still uncertain. Here is the situation We will be implementing rel prev rel next on our paginted pages. The question is: Do we implement self referencing canonical URL on the main page and each paginated page? Do we implement noindex/follow meta robots tag on each paginated page? Do we include the canonical URL for each paginated page in the sitemap if we do not add the meta robots tag? We have a view all but will not be using it due to page load capabilities...what do we do with the viewl all URL? Do we add meta robots to it? For website search results pages containing pagination should we just put a noindex/follow meta robots tag on them? We have seperate mobile URL's that also contain pagination. Do we need to consider these pages as a seperate pagination project? We already canonical all the mobile URL's to the main page of the desktop URL. Thanks!
Intermediate & Advanced SEO | | seo320 -
Membership/subscriber (/customer) only content and SEO best practice
Hello Mozzers, I was wondering whether there's any best practice guidance out there re: how to deal with membership/subscriber (existing customer) only content on a website, from an SEO perspective - what is best practice? A few SEOs have told me to make some of the content visible to Google, for SEO purposes, yet I'm really not sure whether this is acceptable / manipulative, and I don't want to upset Google (or users for that matter!) Thanks in advance, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Product Descriptions for a product with many designs
I'm a newbie with SEO and I have a question regarding product descriptions. Let's say I am selling 100 dog id tags. The tags are all made of same materials, same size, just different designs. Now for the product description, do I need to write a different set of description for all 100 tags? This is an example of a short product description(there's more) for all the pet tags: Personalized with 4 lines of information and 20 characters in each line. Lifetime guarantee - If your pet ID tag ever becomes illegible, we will replace it free of charge. Solid one-piece construction - No glued or ""sandwiched"" materials to wear out or fall apart. Split ring for collar attachement included with EVERY tag. Countless uses - School backpacks, luggage, fashion accessories, and many more! All of the above information pertains to all the pet tags. Can all my product descriptions contain that information, or will I need to modify this 100 times for each individual pet tag? I read up a lot on duplicate content so I am slightly confused. Will this hurt my SEO? Thanks, Keith
Intermediate & Advanced SEO | | ktw0160 -
Safest way to launch a redesign
Hey MozFolk, I was wondering what the best and SAFEST way to handle this situation is; I am doing a redesign of our current website, but the new site will have different content. Should we just forward the entire root domain in the HT Access file? Or redirect each and every URL using a 301? I know these, terms but never actually done it myself, and cannot risk losing the SEO weight of this website. How do I handle a group of pages that they don't want to continue to use also? Do I just leave those URLs be, or do I forward all of them to one new page (or homepage) on the new site? Please help me look like a rockstar and save the ship from sinking itself!
Intermediate & Advanced SEO | | DerekM880 -
Duplicate Content on Product Pages
I'm getting a lot of duplicate content errors on my ecommerce site www.outdoormegastore.co.uk mainly centered around product pages. The products are completely different in terms of the title, meta data, product descriptions and images (with alt tags)but SEOmoz is still identifying them as duplicates and we've noticed a significant drop in google ranking lately. Admittedly the product descriptions are a little bit thin but I don't understand why the pages would be viewed as duplicates and therefore can be ranked lower? The content is definitely unique too. As an example these three pages have been identified as being duplicates of each other. http://www.outdoormegastore.co.uk/regatta-landtrek-25l-rucksack.html http://www.outdoormegastore.co.uk/canyon-bryce-adult-cycling-helmet-9045.html http://www.outdoormegastore.co.uk/outwell-minnesota-6-carpet-for-green-07-08-tent.html
Intermediate & Advanced SEO | | gavinhoman0