Changing Googles Sitelinks
-
Hi all,
I know Google will only show sitelinks if the site is deemed authoritive and if it will help the user searching a keyword, but is there anyway to order or control which links appear in the sitelinks?
I know you can demote a sitelink in Webmasters, but is this not shooting yourself in the foot? If I demote a link will Google replace it with the next link it thinks is worthwhile and be doing this eventually show the links you want to appear in your sitelinks?
Thanx
Gary
-
Thanx very much for the link Marcus, interesting reading. It looks like there are certain things to tweak to try influence it.
Do anyone have experience in this regard that they can add to this topic? Here is my situation, I have a group of 7 companies, represented on one website, now only one of them show on the sitelinks, the rest point to blog articles... so you can imagine it would be better to show companies on these sitelinks.
-
HI Gary
I don't believe you can either -
Unless it is seriously detrimental I would not demote a page - I would just try and make others more important
Maybe the thing is to have some pages optimised and be very relevant for a phrase and work on that page having a high authority. Add video (and send links to the video), and other ethical means.
PPC is definitely a good solution and then add site extensions to the ads - that can be very effective. (The site extensions may only show if you are in position 1 - 3 at the top of the page. You can add in a number and Google choose which ones they will display (if they do). But when they do, it can be really effective.
Hope this helps
PH
-
Hey Gary
It's algorithmic, so beyond the demoting of a page there is no way to directly influence it as it is based on what Google believes that people will want from your site.
You can buy sitelinks via PPC ads if you wanted something more specific but.... in my experience, I have not seen any reliable way to influence sitelinks.
But... you could experiment, this article seems to suggest it's not impossible:
http://seminsights.com/opinions/how-to-get-influence-google-sitelinks
That's a trial and error approach but if this is important for you then you can have a bash.
Hope this helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would google favour overseas retailers? Really weird results..
Why would google favour results from overseas retailers for queries in the UK? It's weird since most won't ship to the UK and the same products are found at dozens of UK retailers. It's not the case that the overseas sites are necessarily bigger brands or better SEO optimised, so having asked the leading agencies in the UK and them being stumped I was curious if this was something anyone else had seen? Our theory is that this can only be a poorly disguised attempt to drive Adwords.
Algorithm Updates | | predatornutrition0 -
Same Meta description is being shown on Google?
Not sure why this is happening but when you this command into Google site:"mywebsite": + "key phrase" It brings up pages from my website which have the key phrase but I have noticed that Google is using the wrong meta description for all of them even though these pages all have their own unique meta description Does anyone know why this would be happening? Thanks
Algorithm Updates | | webguru20140 -
Page details in Google Search
I noticed this morning a drop in the SERPs for a couple of my main keywords. And even though this is a little annoying the more pressing matter is that Google is not displaying the meta title I have specified for the majority of my sites pages, despite one being specified and knowing my site has them in place. Could this sudden change to not using my specified title be the cause of the drop, and why would they be being displayed by Google in the first place, when they are there to be used. The title currently being displayed inthe SERPs is not anything that has been specified in the past or from the previous latest crawl etc. Any insight would be appreciated. Tim
Algorithm Updates | | TimHolmes0 -
Is it wise to conduct a link building campaign to a Google+ Local page?
Is it wise, while doing a link building campaign to not only focus on the main website target page, but also the Google+ Local page? Here are two strategies I was thinking of using: 1. Conduct a city specific link building campaign to direct traffic to the location specific page on the main website AND the Google+ Local page. 2. Use the main website to direct traffic to each cities specific Google+ Local page. Does it make sense to drive links to a Google+ Local page? It does to me, but I haven't seen anything written about that yet... or perhaps I've just missed it along the way. I'd love to hear the communities thoughts. Thanks! Doug
Algorithm Updates | | DougHoltOnline0 -
Google local page
I was in google places and then set up a goole local account 9 months ago but it is not showing as listed. What am I doing wrong or what can I do about it?? https://plus.google.com/u/0/106415232585067786390/about thanks Jo Ann
Algorithm Updates | | jojojo0 -
Can Google display a diffrent page title?
Hi if I search google UK for the phrase car leasing, google returns my listing as Car Lease Deals However the same search on Yahoo or Bing bring back Contract Hire | Vehicle & Car Leasing Deals | Car Lease Deals this is the real page title. Why would this happen? Thanks Andy
Algorithm Updates | | First-VehicleLeasing0 -
SEOmoz suddenly reporting duplicate content with no changes???
I am told the crawler has been updated and wanted to know if anyone else is seeing the same thing I am. SEOmoz reports show many months of no duplicate content problems. As of last week though, I get a little over a thousand pages reported as dupe content errors. Checking these pages I find there is similar content (hasn't changed) with keywords that are definitely different. Many of these pages rank well in Google, but SEOmoz is calling them out as duplicate content. Is SEOmoz attempting to closely imitate Google's perspective in this matter and therefore telling me that I need to seriously change the similar content? Anyone else seeing something like this?
Algorithm Updates | | Corp0 -
Recent changes to suggested search algorithm?
Our company recently had a "company name + scam" listing as #2 in suggested search, and yesterday, it miraculously disappeared. Has anyone else noticed similar changes in suggested search results? I hope it stick, I'm just trying to understand exactly what caused that 1 listing to vanish.
Algorithm Updates | | CareerBliss0