Changing Googles Sitelinks
-
Hi all,
I know Google will only show sitelinks if the site is deemed authoritive and if it will help the user searching a keyword, but is there anyway to order or control which links appear in the sitelinks?
I know you can demote a sitelink in Webmasters, but is this not shooting yourself in the foot? If I demote a link will Google replace it with the next link it thinks is worthwhile and be doing this eventually show the links you want to appear in your sitelinks?
Thanx
Gary
-
Thanx very much for the link Marcus, interesting reading. It looks like there are certain things to tweak to try influence it.
Do anyone have experience in this regard that they can add to this topic? Here is my situation, I have a group of 7 companies, represented on one website, now only one of them show on the sitelinks, the rest point to blog articles... so you can imagine it would be better to show companies on these sitelinks.
-
HI Gary
I don't believe you can either -
Unless it is seriously detrimental I would not demote a page - I would just try and make others more important
Maybe the thing is to have some pages optimised and be very relevant for a phrase and work on that page having a high authority. Add video (and send links to the video), and other ethical means.
PPC is definitely a good solution and then add site extensions to the ads - that can be very effective. (The site extensions may only show if you are in position 1 - 3 at the top of the page. You can add in a number and Google choose which ones they will display (if they do). But when they do, it can be really effective.
Hope this helps
PH
-
Hey Gary
It's algorithmic, so beyond the demoting of a page there is no way to directly influence it as it is based on what Google believes that people will want from your site.
You can buy sitelinks via PPC ads if you wanted something more specific but.... in my experience, I have not seen any reliable way to influence sitelinks.
But... you could experiment, this article seems to suggest it's not impossible:
http://seminsights.com/opinions/how-to-get-influence-google-sitelinks
That's a trial and error approach but if this is important for you then you can have a bash.
Hope this helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google changed our page-title suddenly which has been same for years
Hi all, I know Google shows a different page titles. Happens when over optimised or when we copied competitors page title. But we did neither. Suddenly Google changed our homepage page title in search results. Our page title suffix "brand name" has been moved to beginning. Our page title is still for years.
Algorithm Updates | | vtmoz1 -
Does Google ignores page title suffix?
Hi all, It's a common practice giving the "brand name" or "brand name & primary keyword" as suffix on EVERY page title. Well then it's just we are giving "primary keyword" across all pages and we expect "homepage" to rank better for that "primary keyword". Still Google ranks the pages accordingly? How Google handles it? The default suffix with primary keyword across all pages will be ignored or devalued by Google for ranking certain pages? Or by the ranking of website improves for "primary keyword" just because it has been added to all page titles?
Algorithm Updates | | vtmoz0 -
404s in Google Search Console and javascript
The end of April, we made the switch from http to https and I was prepared for a surge in crawl errors while Google sorted out our site. However, I wasn't prepared for the surge in impossibly incorrect URLs and partial URLs that I've seen since then. I have learned that as Googlebot grows up, he'she's now attempting to read more javascript and will occasionally try to parse out and "read" a URL in a string of javascript code where no URL is actually present. So, I've "marked as fixed" hundreds of bits like /TRo39,
Algorithm Updates | | LizMicik
category/cig
etc., etc.... But they are also returning hundreds of otherwise correct URLs with a .html extension when our CMS system generates URLs with a .uts extension like this: https://www.thompsoncigar.com/thumbnail/CIGARS/90-RATED-CIGARS/FULL-CIGARS/9012/c/9007/pc/8335.html
when it should be:
https://www.thompsoncigar.com/thumbnail/CIGARS/90-RATED-CIGARS/FULL-CIGARS/9012/c/9007/pc/8335.uts Worst of all, when I look at them in GSC and check the "linked from" tab it shows they are linked from themselves, so I can't backtrack and find a common source of the error. Is anyone else experiencing this? Got any suggestions on how to stop it from happening in the future? Last month it was 50 URLs, this month 150, so I can't keep creating redirects and hoping it goes away. Thanks for any and all suggestions!
Liz Micik0 -
US domain pages showing up in Google UK SERP
Hi, Our website which was predominantly for UK market was setup with a .com extension and only two years ago other domains were added - US (.us) , IE (.ie), EU (.eu) & AU (.com.au) Last year in July, we noticed that few .us domain urls were showing up in UK SERPs and we realized the sitemap for .us site was incorrectly referring to UK (.com) so we corrected that and the .us domain urls stopped appearing in the SERP. Not sure if this actually fixed the issue or was such coincidental. However in last couple of weeks more than 3 .us domain urls are showing for each brand search made on Google UK and sometimes it replaces the .com results all together. I have double checked the PA for US pages, they are far below the UK ones. Has anyone noticed similar behaviour &/or could anyone please help me troubleshoot this issue? Thanks in advance, R
Algorithm Updates | | RaksG0 -
Does omitted results shown by Google always mean that website has duplicate content?
Google search results for a particular query was appearing in top 10 results but now the page appears but only after clicking on the " omitted results by google." My website lists different businesses in a particular locality and sometimes results for different localities are same because we show results from nearby area if number of businesses in that locality (search by users) are less then 15. Will this be considered as "duplicate content"? If yes then what steps can be taken to resolve this issue?
Algorithm Updates | | prsntsnh0 -
Time lag between algorithm changes and results?
Hi everyone, We had pretty good organic traffic growth for the past 3 years. Some people in our organization think that we were probably affected positively by the algorithm changes (Panda, Penguin,...). When I plot the dates on a chart I think Panda had no effect, but we had big gains starting five months after Penguin 1. Do you think the effect could have come that much later ? Thanks
Algorithm Updates | | jfmonfette0 -
Is it me or Google?
Hi All, I'm new here so take it easy on me.. OK, basically i have had a SEO company for about 3 years, they did a wonderful job, for the last 12 months or so i have been in top 1-3 positions for pretty much every keyword i wanted... On Jan 17th, that all changed, suddenly google doesnt like something about my site... for the sake of this questions lets focus purely on the keyword "CCTV", i use to be 1st or 2nd, it varied... Since Jan 17th i am all over the place, today alone, i was 9th this morning, then 13th, then 22nd... I am working on a lot of things my SEO company told me to do, with regards my site, obviously this is going to take time... but my big concern is that google doesnt seem to know where to rank me lol, i mean, at least if they settled on a place i.e 22nd, then i have a stable base to work from... Has anyone seen this kind of thing before, and can i expect at somepoint google decides to simply remove me? Any advice welcome. regards James
Algorithm Updates | | isntworkdull0 -
Dropped out of Google top 50 - Jan 28 2013
On Jan 28 - 2013 google dropped many of our keywords from its index.Here is the history of Rank June 24 2012 - RANK 2 Nov 18 2012 - RANK 8 NOV 25 2012 - RANK 15 JAN 6 2013 - RANK 10 JAN 13 2013 - RANK 21 JAN 20 2013 - RANK 9 Jan 27 2013 - RANK 6 JAN 28 2013 - DROPS OUT OF GOOGLE Graph http://i.imgur.com/ABYJ3MS.jpg The ON PAGE is an A for the homepage, errors and warnings are all DOWN over time. Would the last Google Update have caused this? Bing and Yahoo went UP and google dropped right out http://i.imgur.com/vP8Uvu8.jpg The red box is the keyword in question, but many others dropped out of top 50 Anyone have any ideas on what I should look for or which update could be responsible? ABYJ3MS.jpg vP8Uvu8.jpg
Algorithm Updates | | syndicate1