Can you appear in both Google local and universal results on the page?
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I have a client that ranks 2nd for a google local result, and the local results are the first set of results being displayed, making it in fact the 2nd result on the page for the keyword. There aren't any blended results on this page, it's straightforward local results, then universal results directly after. They are concerned that they are not appearing in the universal results high enough (they're on page 5 with a different url than the homepage). I'm not sure why their #2 local ranking isn't good enough since those are consistently the same results, but I have to ask;
Can you appear in both local and universal results on the same page?
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Hi Michael,
In saying that there are no blended results on the page, do you mean that the local listings being displayed for the client's search term aren't blended, themselves? Non-blended results have become a real rarity, in my experience. Does the first line in his search engine results link to his website? Do other parts of the listing link elsewhere, such as to a Google+ Local Page?
In most cases, what is happening is that the client's local listing is, in fact, a blended listing, combining his organic ranking and his local ranking. Is this not the case with your client, too? I can't rule anything out these days, as there are so many oddities in Google's local sphere, but I did want to clarify this.
If his listing is, indeed, blended local, then you can reassure him that he is getting the best of both worlds. A high, blended listing is gaining him critical visibility and he should be a happy camper.
As to local and universal results appearing on the same page...I used to see this frequently, but in my view, this has become very uncommon. Unless the client is in an area of extremely low competition in which his website is one of the only things Google has to pull data from, it is less likely to have both a local and organic result on the same page these days.
Miriam
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This does answer the question basically, but it looks like the answer will get an asterisk next to it. I think you can only appear like that if you have multiple locations for a business in the same city (literally every city came back with the same results) and there is clearly brand recognition. I did the same search in different cities and got the same results. I'd say the definitive answer is yes if you are a chain/franchise business.
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http://i.imgur.com/a6rCF.png
Here is a SS of what I am showing. Hope that proof is sufficient enough to answer your initial question. Please mark this as answered if it was! Thanks -
When i search "pizza las vegas" I see three Metro Pizza locations in local results. They do not appear in universal results. I guess that means you can appear multiple times in local results. Still doesn't answer the initial question though.
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I just did a search "pizza las vegas" and I see Metropizza.com in universal rankings and in the local.
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One of my clients have before but it is rare I think (explanation below). Often they would bounce around from being in a good local spot and then the next week they would be in a universal position. There was only one time that I noticed that they were ranking for local and shortly after a few spots down in the universal.
The swapping back and forth phase was consistent from week to week for about 3 months.
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