Erratic Behaviour In The SERPS
-
I am seeing some really erratic behaviour in the SERPS just now.
We have 2 domains a .com and .co.uk
The .com is holding fine on page 1 however the .co.uk is jumping from page 1 to page 4 almost on a daily basis. Now, we are aware that our link profile is not the best on this domain and we are working on this just now creating more quality content/links.
If this was a penalty surely it would drop to page 4 and stay there... This bouncing around seems very strange.....
We have updated the on page content etc to make sure that we are following all best practices but nothing seems to be working...
Has anyone else experienced this kind of problem?
Matthew
-
hope so!. On saying that another client has seen huge increases!!
Do they not know we have businesses to run LOL!
-
i think it has something to do with the penguin update, which at this point updates every few weeks. Could be that we've been hit by the latest Penguin 'wave', maybe even neg seo'd, i've seen a lot of that recently. Alternatively it could be a localized tweek or just general testing that Google does frequently.
-
Hi There,
Yes I have noticed big drops for a client also. Do you think it's just a temporary thing?
My clients site I am looking at is in .au
-
Matthew,
You are not alone and i don't think its limited to .co.uk domains. for the past 10 days I've observed a lot of fluctuation in rankings and this morning i saw big drops for some important keywords. I think google is rolling out updates to the algo again.
- Samir
-
Hi Matthew,
Well whatever it is, your not alone!!!.
Hope it settles down as client's get nervous, which makes me nervous
-
This has been going on for a few weeks though... That's why I thought it might not be the good old "dance"
-
Think we are experiencing a Google dance. My client has just dropped majorly today, then I checked again an hour late and it changed again!.
This is why we shouldn't be overly checking rankings!! But yet glad its not just me!
-
Matt,
You are right, there is erratic behavior of SERPS in co.uk. We have a website which ranks in first page for a competitive keyword, for 3 days it ranks in top 5 and for the next 3 days it ranks in 15th position and it comes back again.
I was also checking ranking for another US based website in .com, but to my surprise I saw huge number of co.uk websites in first page.
I know I'm not a expert but it feels kind of weird when I see the SERPS.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Avoid Improper Special Characters from Being Pulled into SERPs
If you Google "Progressive careers," for the Progressive.com result you'll see a result where Google pulls in content from the page outside of the meta description (not uncommon) and also pulls in an in-page carrot that indicates a link. This character displays as a square on desktop / Android devices. The site includes this character as an accessibility best practice to indicate a link from a heading for screen readers. On iPhones, that square shows up as a soccer ball emoji even though the entity code is different than our character's entity code (our entity code= , soccer ball entity code is ⚽). Clearly, not the best experience. I know we cannot control what piece of the page is pulled in as the meta description, but does anyone have any tips to hide or help avoid pulling in that special character?
Intermediate & Advanced SEO | | P-C-A0 -
Description tag in code is different from what is shown in SERPS...
Hi there: We have a client whose website we built in WP, using Yoast Pro as our SEO plugin. I was reading some reports (actually coming out of SEMrush but we use Moz as well) and I am getting really varying results in the description are of the SERPS. Even though I'm seeing the copy we wrote in Yoast in the description tag code, the SERP is showing an excerpt from the copywriting on the site. What's even weirder is that SEMrush is pulling an entirely DIFFERENT description. I'm obviously missing out on the finer points of description tags, as Google clearly does not always choose to feature what is actually written in the description tag itself. Can someone explain to me what might be going on here? Thanks in advance,
Intermediate & Advanced SEO | | Daaveey1 -
Possible for SERP appearance to change on a keyword?
Hi, We're currently working with a brand name which happens to be the name of a small town in the US (126 population). When Googling the brand / town name, there's a map on the right-hand side of the SERP. (Google Maps, with the town highlighted) We're based in Sweden, and this is even showing up on a search on the Swedish Google. I'm wondering; Is it possible for the map to "be removed" as our brand becomes more known? Does anyone have any similar experiences? Is it a better idea to just switch brand name?
Intermediate & Advanced SEO | | JSTRANDELL0 -
Jump to Navigation in SERPs?
To make 'jump to' navigation work, does the href or anchor need to contain descriptive text? For example, I know this is best: Install with Wubi But, would the below work just as well? Install with Wubi
Intermediate & Advanced SEO | | nicole.healthline0 -
Internal Search Results Appear in Google SERPS
My friend is running an ecommerce store selling apparels. How can we make internal search results to appear in Google SERPS and rank them? For example: the query is "peplum dress". You type the query into the internal search box and it returns a set of results. In this case, it's product listing. How can we optimize and rank it so it appears in Google SERP? Do we do it the traditional way in terms of links? Say URL is: http://www.asos.com/search/peplum-top?q=peplum+top&r=2 And we build links to it? Some of you may ask why not create a dedicated page for this, the reason being we'd have too many categories if we were to create one for each. Thoughts?
Intermediate & Advanced SEO | | WayneRooney0 -
I'm I being penalize? I fell off SERP for main keyword
I have been making minor changes to my site like fixing 404 pages and adding site maps etc. I have ranked as high as 3rd for the query 'private equity firms' but now Im showing the site around the 10th page and some times never. any ideas what could be going on?
Intermediate & Advanced SEO | | Nicktaylor10 -
Taking up the entire serp
Hey guys, I tried to search across the q&a for an answer but came up with nothing for this. I'm competing well for our keyword rankings with 20 keywords, 13 of which on the first page and 9 in the top 3. Which is great! But what we are interested in doing is taking over the rankings. Currently competitors reside around us in the serps taking up the remainder of traffic. We are considering creating new websites and competing on the same keywords to rank and eventually take over the google rankings for our products. So that if you were to look to buy 'purple buttons' the top 5 websites sell these but are owned by ourselves. The question is. Has anyone else done this? What are googles views? Are there any traps that we could run into? As far as I see it the only real issues we could run into are with google on a moral basis. Thoughts?
Intermediate & Advanced SEO | | AdenBrands0 -
Does many unique pages mean better SERP position?
My site has about 50 pages. All of them are unique 500-700 word articles. Almost every page is on its keyword at the 4-8 position in google/yahoo/bing. I can add a lot of relative unique pages on my site, about 100-200 word content per page. They all will be unique, with unique description and title. I can make about 1000+ pages. Would you suggest me to do this? Will this action boost my SERP position. Do more pages mean better SERP position?
Intermediate & Advanced SEO | | nycdwellers1