Best practice for introducing new landing page to my site?
-
I have a client, and want to know the best way to add new, keyword specific landing pages to their site and link to it in a logical way that isn't spammy.
Example:
My homepage targets “Adelaide Cars”
I also want to target “Melbourne Cars” which I would do via a targeted landing page.
How then would I logically link to this landing page? As Google gets better at spotting un-natural content, I’d like to know how to introduce this new page to get the best traction.
If I was to just create the page, it would not make sense to have it in the main navigation.
Same goes from various industry type terms. Eg. pest control and exterminator.
How do you target both and still have a logical sitemap and page structure that Google will like and make sense to users.
-
When i look at your question you are wondering how to present a targeted landing page for additional keywords, so you want to add new pages for some additional keywords.
The way I described is a tested solution for this. I've used this method on many websites all rank number 1 for the main specific keyword and some additional keywords.
But if this is not what you are looking for please let us know what you are looking for so we can answer your need.
kind regards
Jarno
-
Thanks for the great ideas, but this doesn't really help me to achieve what I am looking for.
-
James, the best way that I always recommend to my clients is the statistics and presentation. The more you will have stats the more people will link to you and how good your presentation is will help you get more and more natural links.
Stats are something that isn’t SPAMMY content and at the same time attract users and get links from them!
Actually there can be multiple reasons how you can play around with it and stats is only one of the idea… there can be hundreds of different ideas that can come in to mind keeping the industry in mind!
-
James,
what you could do i just add a section to your homepage stating: Newly Added Content or something like that and their link to the new page using your keyword. We've tried this with some of our clients and it works just fine and besides your not spamming or participating in illegal activities that way.
hope this helps
Kind regards
Jarno
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you do on-page optimization for a page with rel=canonical tag?
If you ad a rel=canonical tag to a page, should you still optimize that page? I'm talking meta description, page title, etc.
On-Page Optimization | | marynau0 -
Keyword Appearing on Home Page - Moz Page Grader
Hi Today I entered www.partydomain.co.uk through the Moz Page Grader and found that the Home Page is Ranked B. I noticed that an Area we could improve on is the amount of times we are using our main keyword "Fancy Dress" on the home page. Please can you take a look at www.partydomain.co.uk and scroll to the bottom of the page were the tabs are containing losts of content. I am thinking about removing all of thoose Tabs. Our Competitors dont have any content as such on the home page and are ranking higher than Party Domain for "fancy dress" What do you think ? remove all the tabs to be like the others that rank better? Or cut the text right down ? Thanks Adam
On-Page Optimization | | AMG1000 -
Best practice for footer in ecommerce - Shall I add Top Category links?
What would you recommend regarding links to "Top Products" and "Top Categories" in footer? Would you add them to give extra link juice to top categories? would you try to avoid category links in footer that are already in the header navigationor in the main content area to avoid linking twice from all pages? would you vary these top category links in footer according to main category
On-Page Optimization | | lcourse0 -
Newbie question - Optimize homepage or create new page?
Hey everyone! I'm new here and wondering if anybody could help with a question. I'm trying to optimize for the keyword "meet people". I've attached a screenshot of the Moz SERP report for the top 10 results for this keyword for Google (UK). Unfortunately my domain doesn't make the top ten - we're currently raked 11th. My domain - tastebuds.fm - has a domain authority of 53 and the homepage has a page authority of 61 which is way way above the scores for the 1st placed result. What am I doing wrong? Should I focus on competing using a page that contains the keyword eg. http://tastebuds.fm/meet-people OR should I work on improving the 11th place of my homepage by tweaking the content? Bear in mind I already have an A grade for on-page optimization of the homepage for the keyword in question. If I decided to optimize a new page... how long would it take before I ranked well for the page if the only place it was linked was from the homepage? Also what should I put on this new page? Our homepage already converts well so should I duplicate it somehow? 4ENqCPz.png
On-Page Optimization | | AlexTP0 -
Best SEO Extension/Plugin for NOPCommerce Site?
Hi I am working for a client who is using NOPCommerce. It doesn't look like they have a SEO Plugin in - although you can add meta descriptions to Products - which works fine, the Product categories have SEO components too but do not seem to work and all 'other' content /CMS pages have no SEO components whatsoever. Does anyone know of a plugin which would resolve this? (PS never used NOPCommerce before!)
On-Page Optimization | | AllieMc0 -
PAGE TİTLE
<title> </span>Home to home moving 4356 <span></title> page A <title> </span>Home to home moving 3723 <span></title> page B These two titles are the same?
On-Page Optimization | | iskq0 -
Which pages on my site should I back link to
The majority of the back links I have been creating link directly to our home page and to the store page. Is this the best approach or should I be trying to spread the links throughout our site to include product categories and subcategories etc?
On-Page Optimization | | Hardley0 -
Best information organization for a new site?
I'm launching a new stain removal website, and wanted to know what would be considered the best way to organize the content? Since most articles will roughly involve "removing X from Y" or "how to remove Z," I can see two ways... 1. Organize articles by Stained Items, Stain Agents and perhaps Cleaning Detergents. 2. Spread the categories out more, to try and group stained items according to categories... E.g. Hard surfaces, delicates, fabrics, ceramics etc. Any thoughts on which of these two might be the best way to organize the site, or are there any better suggestions? Not sure what the main considerations are here... Either of these two seem equally user-friendly.
On-Page Optimization | | ZakGottlieb710