Featured citations vs. regular citations
-
Do regular citations have the same impact as featured citations for Google Local? or is it the higher a company is isted the more impact it will have on a google local page?
-
Great! My pleasure, Donnie.
-
Yes this helps thanks again.
-
Hi Donnie,
Okay, I think I get it. Sorry to be slow on the uptake. I believe you saw this page on Yext:
http://www.yext.com/products.html
Yext's PowerListing product is described like this:
PowerListings
Business listing management made simple. Easily add your business
listings to premier local search sites like Yahoo!, Yelp and WhitePages.It then goes on to list 9 directories for which they are charging you a certain amount and 30+ directories for which there is no price listed. I found the setup of this page to be very vague, so in the spirit of offering you a really clear answer, I actually phoned Yext just now and spoke with John, a Senior Account Manager.
As I understand it, you've got 2 options with Yelp. You can purchase the $499 deal which will apparently give you enhanced listings in a variety of directories. He described these enhanced listings as ones that you could purchase yourself from the listed companies, but the benefit is central management of all + a quoted 50% cost savings from what you'd be charged if you made direct purchases of the enhanced listings.
Alternatively, you can purchase the Emerging Package from Yext which costs much less and which consists of listings in all the non-priced directories on that page I've linked to, plus you can choose a la carte enhanced listings with from the priced directories, but will be charged the retail price for these. Again, the benefit here is central management.
Now, here's something nice. John asked me to let you know that if you would like to talk to him directly, call him at (917) 210-6709 and he will not only be happy to answer your questions, but he will also give you a discount if you decide to sign up. How about that?
But, to return to your basic question, Donnie - will having an enhanced listing in a 3rd party directory positively influence your Google Local rank more than a free listing? You know, I would be very surprised if this is the case. I have seen no studies to indicate this, but I can't answer this with 100% certainty. So, my approach to purchasing Yext's service would be that managing the listings would be easier and that quoted 50% discount off the list price for enhanced listings would intrigue me if my clients wanted enhanced advertising. My clients are, for the most part, too strictly budgeted to warrant this, so that's a factor.
Hope this helps!
Miriam
-
I don't think being placed higher on third-party directories via paid listings will boost your ranking on Places. As long as your NAP is consistent and crawlable on directories, then this is best practice. A free listing is just as helpful to your local efforts as a premium listing.
However, paying for a listing on a local chamber of commerce or industry-related directory might have more impact. Finding and obtaining listings from directories that are local and relevant to you is key for having the most impact on your google local page.
-
Yes we are making good talk I was under the impression that when I sign up for Yext they automatically get me featured listings in all those directories... Why would anyone pay $450 for a couple hours of work? crazy... Anyways, if I did manually submit everywhere and decid to get featured in a few directories, would being listed higher on these pages help with Google Local efforts?
Again thank you very much, you are awesome!
-
Hey Donnie,
We're have a good chat today, aren't we? So, now, I'm still trying to understand your intent here. You can't get free listings via Yext. You have to pay for them as Yext's service is a paid service. I just know I'm not catching your meaning here. Do you have an example to share of an offer you've seen or something like that?
Maybe what you mean is...is there any ranking benefit to paying Yext to get your citations vs. you getting them for yourself, manually. If so, my answer would be: not that I've ever heard of. On an agency level, tools like Yext's are time savers and thus valued, but I still believe that manual citation development is the best way to have the most control over what you are doing.
-
Hi again Miriam
I was referring to a regular free listing vs. a premium listing. If I were to use Yext for all my local citations I would get premium listings... Would these listings have a higher impact on my Google Local efforts?
-
Hi Derek,
Possibly, that is what Donnie means. Thanks for chiming in and we'll have to see what he says when he returns. I'm actually wondering if he means citations from certain sources over others, or something like that. We'll see.
-
I was thinking the "featured" listings meant the paid listings on directories like Yelp and YP.com
-
Hi Donnie, Can you please define the term 'featured citation'? This is not one I've ever come across. Please describe what you mean by regular and featured citations and I'll be happy to share anything I know.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavow links of my own in niche forums that i post to regularly?
Hi Yall, I'm disavowing a new set of links and have come across a wall: Let's say your niche is in web hosting and you post to forums such as a webhostingtalk.com (a forum very popular in the hosting business). If your sole purpose is mostly selling your business and you have links (not anchor text keywords) that you direct users to for specific products and such...do you do a disavow those links? I'm not leaving links like: Web hosting, or, Free Hosting... I'm posting deals and answering some questions on other posts that direct to my site with traditional links. Thank you
Intermediate & Advanced SEO | | Shawn1240 -
HTTPS entire domain Vs. one URL
Long time no Moz! Ive been away with some server related issues, installing an AD at the company I work for, but I'm back. Our SSL cert just expired and I'm trying to determine the pros and cons of making an entire site SSL vs just the URL. Our previous set up was just a single domain. I know Google has hinted toward SSL preference, and I know its a little early to know for certain how much that's going to help, but I just wanted to know what everybody thought? It expired yesterday, so I have to do something. And we lost our previous credentials so I can't just renew the old one. Thanks!
Intermediate & Advanced SEO | | HashtagHustler0 -
Interlinking vs. 'orphaning' mobile page versions in a dynamic serving scenario
Hi there, I'd love to get the Moz community's take on this. We are working on setting up dynamic serving for mobile versions of our pages. During the process of planning the mobile version of a page, we identified a type of navigational links that, while useful enough for desktop visitors, we feel would not be as useful to mobile visitors. We would like to remove these from our mobile version of the page as part of offering a more streamlined mobile page. So we feel that we're making a fine decision with user experience in mind. On any single page, the number of links removed in the mobile version would be relatively few. The question is: is there any danger in “orphaning” the mobile versions of certain pages because links don’t exist pointing to those pages on our mobile pages? Is this a legitimate concern, or is it enough that none of the desktop versions of pages are orphaned? We were not sure whether it’s even possible, in Googlebot’s eyes, to orphan a mobile version of a page if we use dynamic serving and if there are no orphaned desktop versions of our pages. (We also plan to link to "full site" in the footer.) Thank you in advance for your help,
Intermediate & Advanced SEO | | Eric_R
Eric0 -
Canonical tag + HREFLANG vs NOINDEX: Redundant?
Hi, We launched our new site back in Sept 2013 and to control indexation and traffic, etc we only allowed the search engines to index single dimension pages such as just category, brand or collection but never both like category + brand, brand + collection or collection + catergory We are now opening indexing to double faceted page like category + brand and the new tag structure would be: For any other facet we're including a "noindex, follow" meta tag. 1. My question is if we're including a "noindex, follow" tag to select pages do we need to include a canonical or hreflang tag afterall? Should we include it either way for when we want to remove the "noindex"? 2. Is the x-default redundant? Thanks for any input. Cheers WMCA
Intermediate & Advanced SEO | | WMCA0 -
301 vs 410 redirect: What to use when removing a URL from the website
We are in the process of detemining how to handle URLs that are completely removed from our website? Think of these as listings that have an expiration date (i.e. http://www.noodle.org/test-prep/tphU3/sat-group-course). What is the best practice for removing these listings (assuming not many people are linking to them externally). 301 to a general page (i.e. http://www.noodle.org/search/test-prep) Do nothing and leave them up but remove from the site map (as they are no longer useful from a user perspective) return a 404 or 410?
Intermediate & Advanced SEO | | abargmann0 -
On Page vs Off Page - Which Has a Greater Effect on Rankings?
Hi Mozzers, My site will be migrating to a new domain soon, and I am not sure how to spend my time. Should I be optimizing our content for keywords, improving internal linking, and writing new content - or should I be doing link building for our current domain (or the new one)? Is there a certain ratio that determines rankings which can help me prioritize these to-dos?, such as 70:30 in favor of link-building? Thanks for any help you can offer!
Intermediate & Advanced SEO | | Travis-W0 -
Citation Sources for Google Places when located in Europe/Middle-East
Hi All, To get citations to back up Google Places listings for Europe or Middle-East based companies, what directories or places is it possible to have your business address, name and phone number listed? Perhaps we could compile some listings here. Unfortunately most of the articles and citation sources for Google Places point to local city directories in USA like Yelp, Citysearch etc. which we are not eligible for.
Intermediate & Advanced SEO | | emerald0 -
Pros and cons of seperate sites vs. subdomains
First timer and new to SEO We are designing a website for a customer in south america that has 3 distinct divisions. We want to develop the site in the most SEO effective way possible. Each division will have its own keyword focus, its own associations and its own links. They will all link to each other from the main page company.com. we were thinking of creating 4 different seperate domains such as... www.company.com - basic high level company information with links to the other external sites below. www.company-contructionsoftware.com www.company-itservices.com www.company-graphicdesign.com so my questions are: 1- is it better in the long run to have domains that have the search terms in the url like specified above? We can optimize for the main site as well as the individual sites separately 2- would the result be the same using subdomains? for example, itservices.company.com 3- possibly hosting the 3 different sites in different locations? We want to make sure that we are building using the the best possible architecture for future optimization and internet marketing. What are the pros and cons? Thanks!!!!
Intermediate & Advanced SEO | | brantwadz0