Local SEO
-
Would like to read articles on local SEO that have been recently published in the past few months. Has anyone come across good articles on this topic?
-
Hi Brett,
To be honest I think I learned most by really taking the time to read through David Mihm's "Local Search Ranking Factors" for 2011 and 2012.
This information compiles the industry's expertise, resulting in quite a good hypothesis as to what one should do in order to rank with guidelines as to your website, Google+ Local page (even though introduced after the 2012 survey), citations, link-building, etc.Lock yourself away for an hour or two... an open plan office is not ideal to chew through all the info
http://www.davidmihm.com/local-search-ranking-factors.shtml
http://www.davidmihm.com/local-search-ranking-factors-2011.shtml
Hope this helps?
Cheers
Greg
-
We're looking a Local SEO expert who can assist us.
Please feel free to get in touch.
-
My pleasure, Brett. Happy reading!
-
thanks Miriam, a great list
-
Hi Brett,
You've gotten some excellent replies here. Let me give you a list of my go-to sources for excellent reportage on this topic, some of which have already been mentioned. Put these in your feedreader and you will have a blow by blow account of the constant changes going on daily in Local:
Mike Blumenthal's Blog
Mike is considered by most Local SEOs to be the godfather of the industry. He is also a Google Top Contributor (in the Google and Your Business Forum). If you read nothing else, read Mike's blog religiously.
Nyagoslav Zhekov's Blog
http://www.ngsmarketing.com/blog/
Also a Google Top Contributor. Extremely smart guy with very important, factual blog posts.
Linda Buquet's Blog
http://marketing-blog.catalystemarketing.com/
Another Google TC. Linda's blog is very active and she is also now running her Local Search Forum. Expect lots of breaking news here.
David Mihm's Blog
http://www.davidmihm.com/blog/
David doesn't blog as often as the above 3 bloggers, but when he does, his stuff is must-read. Also, as the founder of GetListed.org and the annual Local Search Ranking Factors report, David is definitely and industry leader...as well as being a really nice guy!
Greg Sterling's Blog
An extremely intellectual man who gives best-in-industry commentary on industry news in Local (who just bought who, what is this new technology, etc.). Greg brings a unique perspective to Local.
Matt McGee's Blog
http://www.smallbusinesssem.com/
Matt is a marketing veteran and is the Executive News Editor at Search Engine Land and Marketing Land. He often blogs about local issues and I always really enjoy his commentary on the review aspect of Local. Matt's writing style is truly lay-person-friendly and I value his voice.
Andrew Shotland's Blog
Andrew is a no-nonsense local blogger with a gift for irony and a ton of experience. He's very respected in Local and while his blog isn't updated daily, what he writes is well worth reading. Another very smart fellow.
Search Engine Land
http://www.searchengineland.com
Regularly publishes good local news, often from some of the bloggers listed above.
Google and Your Business Blog
http://googleandyourbusiness.blogspot.com/
This is where Google tends to make most of their announcements about Local issues, so definitely be aware of this.
We also publish some great Local articles here at SEOmoz from time to time, and in our YouMoz section as well. You're welcome to check out my blog at http://www.solaswebdesign.net/wordpress/ but I confess that, of late, being busy has kept me from blogging half as much as I'd like to. There are many other talented bloggers in Local, but what I've listed here are my most-visited sources.
I hope these resources will be just what you're looking for, Brett!
Miriam
-
Andrew Shotland is my local info go-to guy - http://www.localseoguide.com
-
thanks Marie. An interesting forum and lots of changes at the local search level
-
Linda Buquet who is well know in the Local SEO field just started a thriving new forum: http://localsearchforum.catalystemarketing.com/
-
thanks Gyi
-
thanks Roberto. A great resource and it also answered an unrelated question on google place pages
-
Not specific articles, but some great local search sources:
-
This is the guys I follow. He is very informative and always on top of any changes. I highly recommend him. http://blumenthals.com/blog/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much can our page title, URL and alt-tag differ without negatively affecting SEO?
We are a bridal store selling wedding dresses and bridesmaids dresses. We are wanting to know how much our URL and page title can differ, whilst still optimising SEO. For example, for the category Wedding Dresses, the URL contains wedding dresses, so can we use " the best wedding dresses in Sydney" in the page title? For the bridesmaid dresses (URL is /bridesmaiddresses/) can we use " buy best bridesmaid dresses online in Australia"? Can we use terms such as "buy best black dress in sydney", "buy online in australia" or "shop online in sydney" in the alt-tag, additional from the page title .i.e. adding extra keywords in the alt-tag that do not appear in the title? Would this be classified as keyword stuffing? In our main categories .e.g. Wedding Dresses, can we add "best wedding dress store", "buy wedding dresses from best wedding store in sydney" in the alt-tag? Thank you.
Image & Video Optimization | | CostumeD0 -
Thoughts on Google's New NAP Dispaly on Google+ Local
Hi, Do you think ACTION needs to happen based on Google's new NAP formatting change? They are changing Suite or STE to #. So for example 265 Racine Dr #100 Wilmington, NC 28403 Even if you enter in Suite they change it to pound. I am wondering the thoughts of the community of the following: 1. Do you think Google knows that STE, Suite, and # are all the same 2. Do you feel that we need to change ALL online local business listings and our website to match this change. 3. Here is the letter from Google on the matter FROM GOOGLE: Thanks for informing us about your address appearing differently on your local Google+ page than it does on your dashboard. After looking further, we've determined that 240 Stockton St #300 San Francisco, CA 94108 is an appropriate way for your listing to be displayed. Note that the address on your page might be different from what you've input into your dashboard. Our processes might alter user-input addresses to make them more standardized and easier for users to access. Thanks for understanding. Best, Nathan
Image & Video Optimization | | WebBizIdeas
The Google Team0 -
Trying to Merge Google + Local and Google Business Page _ How to?
Hi I have been reading so many posts about merging Google Plus + (Places) accounts and the new Google + Business Pages. I am working with a business who has a verified account in both. How ( and in fact should we try and merge). The old Places page has a review the newly create Business Page does not but is better optimized. Any help would be gratefully received as my head is spinning/ PS based in New Zealand
Image & Video Optimization | | AllieMc0 -
Local business ideas?
Hello, if you are good at SEO and want to launch businesses thanks to your ability to rank high on local searches, what are some good ideas? I'm more interested in the market sizes than the difficulties to rank. Another important factor is the ease to do the actual business. Because of that, I'm looking for ideas like "appartment renting San Diego" because you can create a classifieds ads website where people pay for their listings. Another good idea is "marriage photographer New York" because if you have the orders you just need to hire a few free lance photgrapher. "car dealearship London" wouldn't work on the other hand because opening a car dealerhip is too costly. Thanks a lot!
Image & Video Optimization | | EndeR-0 -
Any tips for optimising for Local Search/Google Places
I have a client that used to come up on Google Places consistently for some very competitive keywords - when they ranked quite low for them through their normal website - places would see them above all the organic results in normally number 2 position - whereas they would rank between 16 - 26 normally We have optimised the site and have 'A' grade keywords for the ones we are interested in google placing for and just recently we are out of it all together, even though we have improved their optimisation for that word with SEO Someone said that their phone number on the website had to match perfectly with google places and so does their address. Is this true? Is there anything else that will help them keep their position in places ? ie. setting up a Google + page etc., Any advise would be appreciated thanks
Image & Video Optimization | | intermingle0 -
Yahoo! local UK
Apologies if this is a dumb question, i'm struggling to find an answer. I was wondering how to list a business on Yahoo! local UK? Any help would be appreciated, thanks in advance.
Image & Video Optimization | | CWseo0 -
Local SEO - our company is in 2 very different locations
Hi, Our company nlpca.com is in 2 locations. It's doing really well in San Francisco, California But we've opened a 2nd location in Salt Lake City, Utah The problem is that our site is all about San Francisco, California. Utah is just as important as San Francisco to us and we need to start tailoring to both. People from Utah say they are confused because our site is so tailored to California. Even our domain name is the keyword "NLP" combined with the state initial "CA" for California. A new domain is not an option. One thing we are thinking of doing is changing our header to say "The NLP and Coaching Institute and the NLP Institute of California". It would say both of our company names and hopefully the first would catch the Utah people. But I don't think it's just our banner. Can you take a look at our site and tell us how to tailor to both locations and keep our current working optimization for San Francisco, California? Thanks!
Image & Video Optimization | | BobGW0 -
UBL or LocalEZE? Local listing submission vendor.
We are between UBL and LocalEZE for our preferred local listing submission vendor. DIfferences:
Image & Video Optimization | | qlkasdjfw
*UBL does not have a relationship with local data vendors, but submits to axicom and infousa (as examples) which LocalEZE does not.
*LocalEZE has active feeds set up with many local vendors. What are your preferences? We are leaning twoard LocalEZE, Razorfish (the agency) is among their notable clients. What about submitting to both? I would be fearful that the data will overlap.0