Content marketing for fake snow website
-
Hi there
I have taken control of a webshop that sells fake snow and winter effects products.
I am going to start a blog & in addition to paid and organic search practices, what other content marketing ideas does anyone think could increase traffic.
Cheers,
Ben
-
You have endless possibilities for content! Here are a few just off of the top of my head:
1. Facts about snow. How do we know that every snowflake is different? Why is every snowflake different? What kinds of snow are there? Why does some snow pack and and some doesn't? You could either have a huge article section or have some cool infographics about snow that are likely to be shared.
2. Trivia about snow - what country gets the most snow? What places has it snowed that usually never see snow at all?
4. Videos - You could put together so many cool pages about snow. You could easily compile youtube videos and make pages like - Top Ten Tobogganing accidents, Coolest snowmen. (There's another idea....pages and pages of ideas of things you could make out of snow....funny ways to make snowmen.), Top ten extreme skiing videos, top ten snowball fights.
I could go on and on. Speaking of snowball fights, you could have pages on snowball fight strategies. You could also have pages on cool ways to make snow forts.
Man...I want to change my niche to snow.
-
I would create a how-to section with ideas and examples/guides of how to use your products. You could also create some videos of these.
I would also look at **integrating social media into your site, especially the homepage, **and building a following through the main social networks, possibly pushing offers and discounts exclusive to these. A good social following will allow you to put your new content in front of your social network and help gain more links from this.
I would also think of doing some sort of competition for people to create displays/use your decorations and snow, then post these on your site offering a prize to the winner.You would want to put a poll in place for these and encourage visitors to vote on their favourite.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should UK websites expect any benefit from using Google+?
In several places, Google+ is talked about as something that should be used to help improve the SEO of websites and to engage better with audiences. The problem I am having with this is that these sources are usually from America, and that people I've spoken to in the UK don't even know Google+ exists. So what I'd like to know, does Google+ give any sort of benefit to UK businesses in terms of SEO, even though it seems it's a platform used mostly in the USA?
Social Media | | mickburkesnr0 -
Best way to research the social potential of content (NOT just search potential).
I'm wondering if anyone in the community has found a good method for researching the social potential for content. I'll break down what I'm asking exactly so it makes more sense. In order for a page to get ranked highly on Google for a keyword it needs authority (usually). With social media having an ever increasing impact on the authority of content, creating content that has social value (shared, liked, talked about, etc) can really help increase the authority of that page in Google's eyes. In saying this if content is created that people search AND talk a lot about, it's authority will rise quickly, thus getting traffic through that keyword is easier and faster (not to mention your link building happens for you organically). I've formulated a pretty good keyword research process to find the search potential of creating content around that keyword; however I am looking at how to research the potential social value of content. I'm thinking the best way would be to crawl the social platforms and find trends in what people are talking about for the last x amount of time. Must be some patterns to look for in things like hashtags. At the end of the day I'd like to have content created based on both search keyword and social research. I'm looking for advice from people who have found a good way to do this social research on what they look for / what tools they use.
Social Media | | reidsteven750 -
Benefits and cons of hosting video content vs hosting via youtube
Hi if a site is hosting its own videos (not embedding them on youtube) is there less benefits then getting youtube to host it, and then embedding the youtube video. For instance: For benefits such as building channel authority, easy to rank the video in the search engines hosted on youtube, better opportunity to increase visitors and traffic and higher chance for the video to spread and rank for the keyword when hosted on youtube. What do you guys think?
Social Media | | monster990 -
Publishing Content Through a Single Persona
Hi, I have a client who's made some changes to their content strategy. They want to use a single author for all content produced and publish, to maintain a consistent identity across the web. This single author is a persona e.g. "Joe Bloggs" but this is not a real person. This works fine for creating and publish content (for their blog and outside blog posts). It allows many people to work on creating and publishing content under the same name, which for a number of reasons makes good logistical sense. The problem arises when it comes to social marketing. They have set up a Facebook and Google + profile and Facebook and Google business pages. The main issue is that they are finding it difficult to friend other people because nobody knows this "Joe Bloggs" persona. Can anybody offer advise on how to approach this kind of strategy. Thanks,
Social Media | | Leighm0 -
Do social media buttons work better "within" a website or "outside" of a website?
Websites like techcrunch.com include the social media buttons (+1, FB like, linkedin etc.) to the left of their articles so they seem to float outside of the content. Some even let the social media buttons wander while scrolling, so that they are always visible (e.g. here: http://www.kirstenwinkler.com/news-from-palabea-and-how-to-prepare-kids-for-tomorrow/). The "traditional" way has been to include the buttons within the content, e.g. on top of the article or on the right hand side. I was wondering which alternative has the largest impact. Intuitively "outside" of the content should be more visible as it "breaks" with the website design. Has anyone done an empirical test which version gets more clicks?
Social Media | | aschroet0 -
What's a good social media content creation brief template?
I'm trying to put together a brief template for our copywriters to use when requesting the creation of a piece of content. These are the points I have thought of so far are: Subject / Topic Content Objective Desired User Outcome / Call to action Sources, References Tone of voice Related product information Target SEO keywords Can you think of anything else to add? Do you know good resources (articles, blog post) tackling the subject of a content creation brief? Thanks in advance.
Social Media | | Amiee0 -
Does it make sense to have one facebook/twitter account for multiple websites?
If you have several different websites with related themes, does it make sense to just have a facebook or twitter page for the company to make managing the account more manageable?
Social Media | | thappe0